Positron Digital Marketing

Positron Digital Marketing

Transcript

1. Your Digital Strategy Award-winning, results-generating, strategically-disciplined, high-quality communications for broadcast, print, video, and digital media.
2. WHAT IS DIGITAL MARKETING? Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. Award-winning, results-generating, strategically-disciplined, high-quality communications for broadcast, print, video, and digital media.
3. MARKETING OBJECTIVES FOR DIGITAL CAMPAIGNS
4. Ads should be set up as groups with very specific keywords and display ads that match up directly with the content the user sees when they land on your website. Landing pages for specific ads are very important to get the most qualified click-throughs: MARKETING OBJECTIVES FOR DIGITAL CAMPAIGNS
5. GENERAL TYPES OF DIGITAL MARKETING •Direct Search Network Ads •Display Network Ads •Re-targeted (Re-marketed) Ads •Video (Pre-Roll) Ads •Geo-Targeted & Geo-Fenced Ads •e-Mail Marketing Award-winning, results-generating, strategically-disciplined, high-quality communications for broadcast, print, video, and digital media.
6. DIRECT NETWORK SEARCH ADS How It Works Ads are matched to search results pages based on the terms or phrases someone searches. For example, a search on Google for "home plumbing repair" might show an ad that uses that phrase as a keyword string.
7. DIRECT NETWORK SEARCH ADS Examples: Google AdWords, Bing/Yahoo
8. How It Works Your ads are matched to websites and other placements, like mobile apps, when your keywords are related to a site’s content or the interests of a user browsing a site. You can also choose to target specific sites, pages about specific topics, demographic groups, and more. DISPLAY NETWORK ADS
9. DISPLAY NETWORK ADS Examples: Google Display Network & Partners, Facebook, Other Social Sites User enters a a keyword search string and selects a website based upon results.
10. Examples: Google Display Network & Partners, Facebook, Other Social Sites DISPLAY NETWORK ADS
11. How It Works Retargeting, also known as remarketing, is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they're searching. RE-TARGETED [RE-MARKETED] ADS
12. RE-TARGETED [RE-MARKETED] ADS Examples: Google Display Network & Partners, Facebook, Other Social Sites User has previously visited/ transacted with this site, and/or has browser cookie on the device or in the cloud
13. How It Works Ads run on videos served on YouTube or within Google Display Network videos, games, and apps. These ads may also run on YouTube videos that are embedded on other sites. After 5 seconds, the viewer has an option to skip the ad. VIDEO ADS
14. Examples: YouTube, Google Display Network & Partners VIDEO ADS
15. How It Works Geotargeting and Geofencing are layers of intelligence that allow you to make decisions or take some action based on a geographical area. It can encircle any area you like – a retail store, a stadium, a neighborhood, etc. GEOTARGETED AND GEOFENCED ADS
16. GEOTARGETED AND GEOFENCED ADS
17. ZIP CODE, DMA, & RADIUS TARGETING
18. Mobile Web GEOTARGETED MOBILE ADS FOR WEB + APPS Mobile Apps Landing Page
19. PROXIMITY TARGETING
20. COMPETITOR LOCATION CONQUESTING
21. How It Works There are 2 levels of email marketing; subscriber-based and prospect-based. Subscriber-based email is a consistent stream of emailed information to existing or potential clients on your subscriber list. Prospect-based email is a list of potential clients who qualify based upon key meta information. EMAIL MARKETING
22. EMAIL MARKETING Examples: Vertical Response, Constant Contact, Salesforce, and Prospect-Based Services
23. ANY QUESTIONS ABOUT DIGITAL MARKETING? Award-winning, results-generating, strategically-disciplined, high-quality communications for broadcast, print, video, and digital media. INTERMISSION
24. ➤ Most services charge by CPM (Cost Per Mille) ➤ CPM means Cost Per Thousand Impressions THE COMMON DIGITAL ADVERTISING FEE STRUCTURE SAMPLE AVERAGE CPM RATES: (Gannett) (McClatchy) (Scripps) (Sinclair) ~$8 ~$8 ~$8 ~$10 ~$14 ~$9 ~$14
25. ➤ Our CPM is only $6. ➤ We build success on a paid performance system based upon your Click performance. You only pay us the lowest competitors’ rate of $8 if we bring you clicks. ➤ Our initial CPM campaign includes creative design of 6 free search ads, 20 free display ads and unlimited free keyword sets. ➤ Our initial setup fee for new customers is only $495. OUR UNCOMMON FEE STRUCTURE
26. ➤ May require a contract for a minimum time period. ➤ The ad creative may end up being cookie cutter. ➤ Your digital campaigns are not managed locally. ➤ No real-time access to online reporting. ➤ Reporting is typically delayed, providing little/ no time to pivot. ➤ Impressions are great for branding, name recognition, and frequency. LET’S COMPARE ➤ No contracts - only a $495 setup fee ➤ Our ads are personally designed by our creative team ➤ Managed only locally. ➤ Real-time access to online reporting. ➤ Not a problem with us. ➤ Impressions are great for branding, name recognition, and frequency. Yes, and clicks are really nice too. THEM
27. LET’S COMPARE ➤ Impressions Only: ~$8 ~$10 $6 ➤ Impressions Search Ads CTR above 1% and Display CTR above .18% Real-time access and reporting N/A N/A $8
28. Let’s Get Started Award-winning, results-generating, strategically-disciplined, high-quality communications for broadcast, print, video, and digital media.