This presentation was for the Launch It Conference at City Hall for young people aged 16-24. The purpose was to make them aware of digital trends, the importance of them and how they may be leveraged as they start to shape their own careers.
5 DIGITAL TRENDS
TO WATCH IN 2019
E M M A J O Y O B A N Y E
EMMA JOY OBANYE
15 years working in digital/tech
Sold startup Buddybounce in 2016
Head of Delivery: OneTech
Co-Founder: Mindful Team
Advisory group member: Next Generation
WHY SHOULD I CARE
Trends are useful in helping us understand the
long term direction of things.
Can be a signal to help shape your career and/
or leverage opportunities.
DIGITAL TREND 01
U B I Q U I T O U S A I
It's everywhere and isn't going away
D I G I T A L T R E N D 0 1
Infrastructure: AI as a service (AIaaS) is
lowering the cost of entry.
Consumer applications now mainstream
e.g. Chatbots and virtual assistants.
Increasingly difficult to distinguish
between humans and machines.
DIGITAL TREND 02
A F O C U S O N
C R E A T I V I T Y
Creativity jumped from #10 in 2015 to #3 in 2018 in
the list of top skills
A FOCUS ON
D I G I T A L T R E N D 0 2
Creativity an important differentiator for
humans with AI taking over low skill tasks.
Diversity is high on the agenda as it fosters
creativity and growth.
Your individuality, your difference, your
individual journey will set you apart.
DIGITAL TREND 03
L O W T E C H
Low-tech-tech and no code startups are on the rise
D I G I T A L T R E N D 0 3
Startups, communities and projects
created without a heavy tech investment.
Applications like sheet to site allow users
to validate ideas quickly.
These trends are powering movements
e.g digital nomad and No VC funding.
DIGITAL TREND 04
A U T H E N T I C
C O N T E N T
The year of the 'authentic' story
D I G I T A L T R E N D 0 4
Zuckerberg predicted that the
'Authentic' Story format will surpass
news feed usage in 2019.
Brands making Influencers extended
members of their teams.
Brands are getting off the fence and
standing for something as they look to
become more authentic.
DIGITAL TREND 05
D I G I T A L - L I F E
B A L A N C E
A need for digital wellness
D I G I T A L T R E N D 0 5
Being a cyborg has it's drawbacks.
The average 15-24 year old spends 4
hours on their phone each day.
With more access to data a
movement towards a digital life
balance is in full swing.
I N S U M M A R Y
AI is everywhere and will only
become more mainstream.
Celebrate and cultivate your
creativity. It's what will set you
Leverage low tech tech to
validate your ideas.
Stay authentic through Stories.
And do all this whilst staying