Opening Keynote for MM24NY

Opening keynote for Meet Magento NY 2024 with "Where do we go from here?". #MM24NY

Transcript

1. Where do we go from here? KEYNOTE Eric Erway, VP, Product at ShipperHQ #MM24NY
7. Our community is the product
8. Exposition Inciting Incident Plot Point 1 Plot Point 2 Rising Action Midpoint Climax Pre Climax ACT ONE ACT TWO ACT THREE
9. ACT ONE
10. ACT TWO
11. ACT THREE
12. ACT THREE
13. Where do we go from here?
15. Shared Goals of Design Thinking DESIGN THINKING #MM24NY Source: Interaction Design Foundation
16. Overview DESIGN THINKING #MM24NY Source: Interaction Design Foundation
17. Overview DESIGN THINKING #MM24NY Source: Interaction Design Foundation
18. There’s a lack of empathy
19. There’s a lack of empathy … especially with the rise of Artificial Intelligence
20. Empathize DESIGN THINKING #MM24NY You must relate to more than one perspective or mindset at a single time, even when they’re opposed. Your goal is not to emotionally invest, but to objectively uncover and understand as many viewpoints as you can. How often are you looking at the larger community? 🧡❤
21. Have a beginner’s mindset DESIGN THINKING #MM24NY Our expertise and experience can quickly restrict us towards poor preconceived solutions. Seek to be surprised as you learn, observe and listen without judgment. Remember the first Magento Imagine conference in 2011? First MMNY in 2014? ✨
22. Get out of the building DESIGN THINKING #MM24NY Engaging your audience in their context, rather than bringing them into yours, is far more valuable because you will be able to capture actions, emotions and values in a natural, real environment. Hackathons and contribution days at MMNY for example. 󰳕
23. Engage with extreme users DESIGN THINKING #MM24NY Discovering the behaviors of extreme users will amplify the needs and desires of your audience. There are countless examples of this with the Magento community. 📸
24. Explore new areas of inspiration DESIGN THINKING #MM24NY Similar problems solved in different contexts can offer fresh insights to address your challenge. For example, luxury hotel concierges inspired the development of Apple’s retail stores. What about the Jeep community? Everyone know the Jeep Wave? ✌
25. Tools and methods DESIGN THINKING #MM24NY • Secondary research • Competitive analysis • Analytics • Surveys • Group interviews • Semi-structured interviews • Diary studies • Contextual research
26. Proactively find new ways to add value to the solution you already have in place. Vendors can deliver increasing value to customers through process-improving, functionality-enhancing, and cost-saving measures. Streamline integrations with complementary solutions. While many digital businesses are taking a hiatus from replatforming their B2C commerce solutions, they still are actively investing in their overall commerce tech ecosystem. Source: Forrester (May 2024) #MM24NY Forrester Wave Commerce Solutions, Q2 2024 FORRESTER RESEARCH (B2C)
27. Adobe Commerce received a top rating for Community and Partner Ecosystem and was 2X higher than the average for all platforms. Source: Forrester (May 2024) #MM24NY Forrester Wave Commerce Solutions, Q2 2024 FORRESTER RESEARCH (B2C)
28. Source: Forrester (May 2024) #MM24NY Forrester Wave Commerce Solutions, Q2 2024 FORRESTER RESEARCH (B2B) Have a vision that matches your architectural reality. Don’t conflate a commerce replatforming with an enterprise modernization. Modernization requires a mindset change. Have recruited the right service partners for your sector. The needs of a consumer product brand that sells finished goods … are very different from the needs of a manufacturer …
29. Source: Adobe (May 2024) #MM24NY Adobe Analytics: Holiday Season (2024) ADOBE RESEARCH
30. Source: Adobe (May 2024) #MM24NY Adobe Analytics: Holiday Season (2024) ADOBE RESEARCH
31. 40% believe shipping and logistics need the most improvement in the next five years. 46% are positive about the use of Artificial Intelligence (AI) in commerce today. 46% 76% are satisfied with their current commerce platform. 76% Source: ShipperHQ (Q4-2023) Merchant and partner survey SHIPPERHQ RESEARCH #MM24NY 40%
32. Source: Adobe (May 2024) #MM24NY Recent activities for Magento 2 and Adobe OTHER 200 requests processed with Community-led prioritization for Open Source and Adobe. Adobe is focused on extensibility, infrastructure, and services with the new Edge Delivery Services.
33. Research is showing us that Magento and Adobe Commerce community is stronger than ever. Merchants are doing more with their current platforms; this is good for the community. Innovation is happening at the edge; there’s a lot of great working happening around us. Our roadmap SUMMARY #MM24NY
34. This is our moment.
36. This is the most exciting time in Magento history. We have a huge opportunity. Think deeply about your role in the community as a merchant, partner, or developer. Get involved with the Magento and Adobe Commerce community. Takeaways SUMMARY #MM24NY
37. #MM24NY Thank you.