We invest so much of our lives into building and designing amazing products. Yet, when it comes time to explain what our products do, we half-ass it, use buzzwords, list out features and call it day, or straight up skip it.
Don't.
Think of the last good story you’ve heard. Now think of the last good metric or stat you were told. What do you recall first?
A story's ability to stick in our minds make's it powerful. Think of brands like Apple, Levi’s, Facebook, and Everlane. We say it’s the quality and the brand that draws us to their products. But what is brand? It’s the story, the message, the theme.
“Stories are important cognitive events, for they encapsulate, into one compact package, information, knowledge, context and emotion.”
– Daniel Pink
We’re a community of believers. A collective group of individuals who believe in man’s innate ability to create, shape, and mold the world around us. To fill it with meaningful things that will benefit us now and in the future, whether they be physical or digital.
So identify what it is that you do or solve and explain it in your own words. Build your own brand, your own identity. You’ve spent so much time working on your killer product. Don’t half-ass its description.
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