eSputnik Marketing Automation Introduction

eSputnik is a web-based Marketing Automation Service that allows you to manage cross-channel messaging campaigns: Email, SMS, Web Push, Viber etc. https://esputnik.com

Transcript

1. The Next Step In Your Marketing Strategy Marketing Automation SaaS for online business
2. eSputnik - multichannel marketing instrument. We don’t usually say that we are the best. We hear it from others.
3. Automation Get rid of routine: • product card generation • revolutionary message builder Advanced automation: • trigger messages • abandoned cart & view • scenarios • integration • API & Web Hooks What exactly we do? WOW features Dynamic content: • on-fly message composition • recommendation blocks • conditional blocks • JSON-feed Campaign management: • level of concern • segment intersection Multichannel: • Email+SMS+Push Data analysis Data gathering: • GA integration • all-message tracking • WEB-tracking Advanced analysis: • RFM-analysis • campaign reports with color indications • cohort analysis more about eSputniks’ features
4. Originating from software development company we understand the huge communicative gap between marketers and developers We believe that helping lots of marketers to do real marketing instead of fighting bureaucracy and trying understand strange IT language of developers we really make the difference. If you are the marketer who wants to have all the power of automation in his own hands then we are with you! Professional marketing automation made simple! Our Mission
5. More than 22 000 companies Worldwide entrust their businesses to us
6. We have chosen eSputnik because of its combination of flexibility, scalability and client-oriented approach. The most important thing for us in eSputnik system is an opportunity to follow subscribers' mood, thus adapting our actions depending on their behavior. Another important point is the maximum automation of all processes connected with email campaigns. We confidently recommend eSputnik as a reliable partner in email messaging. Sergey Gordienko, Email Marketing Specialist ALLO We use eSputnik for both trigger messages, together with CRM, aimed at recurrency and cross-selling and mass mailing of promo proposals for our subscribers. The most necessary features in eSputnik are personalization, good API and convenient block editor. Alexander Kurdyuk, Deputy Marketing Director MEGOGO.NET Email marketing is an essential part of our business:) It helps flexibly respond to our customers' needs, thus carrying out surgical sales promotions. Equally high priorities for us are statistics and subscribers' behavior analysis. There are all necessary features in this service. If I am asked what service to choose I will answer — eSputnik. Nikita Kovalenko, Digital Fox Epicentr K Our clients’ feedbacks
7. We gathered everything in one service: • Multichannel platform of communication (Email+SMS+Push+IM) • Ready solutions for automation without the involvement of your programmers • Strategic Indicators Analysis • Additional service outside the tool How to reduce clients outflow?
8. Email-marketing v.2K18 Consumer segmentation BigData, ML Abandoned cart Abandoned views Thank you for purchase Leave a feedback Segmentation by purchase level email changes business Behavioral segmentation Data (about sales) Reactivation letters based on sales. RFM segmentation RFM -> LC grid Automation Simple data on activity in letters Life cycle letters: welcome, reactivation based on reading Series Get to know client, not talking about us Smart, new triggers Basic level Without integration Promotional letters Double Opt-In Subscription forms Integration with other channels Letter optimization Client portrait Business model Motivation levers Implicit sales Best practices Combination, and denial of rules New rules
9. How to take the next step and go to the next level in your client communication? 1. Convenient and easy-to-use adaptive email editor 2. Constructor of scenarios for processes automation 3. Tool for using dynamic content in messages 4. Trigger scenarios of communication 5. Deep analysis of every action of your customers 6. Segmentation of customers by any criteria and activity 7. Mechanisms for "reanimation" of clients who have lost interest and much more... eSputnik prepared a few solutions which will help you
10. Next generation email builder You do not need to be a professional in layout to quickly create a quality letter. In the eSputnik message editor hundreds of blocks of such categories as: buttons, social networks, goods cards and others are collected. Our new editor is so good that he exists as an independent product. Try to create an adaptive letter in just 5 minutes by clicking on this link: https://demo.stripo.email
11. Fill out product cards without routine Forget about stuffing information! Simply enter links to product pages, select a template, and set the rules for retrieving data for your site once.
12. Preparation of promotional mailing with personal products can take a few seconds. Create a template in advance and use it to automatically generate letters based on the JSON structure. JSON with data can be specified when creating a letter or download automatically on the specified path directly from your site, or another resource on the Internet. Dynamic content
13. Set up subscription forms for websites in unlimited quantities
14. Convenient scenario editor + drag'n'drop Unique drag`n`drop editor allows building a map of interaction with your clients. Create campaigns with a few clicks: drag blocks in a working field, specify the parameters, connect the units together - ready! Create smart experiments A large number of unsubscribed? Low level of reading? Create a series of letters, build scenarios, segment recipients, configure trigger mailings, conduct experiments to make your mailings the most effective. Marketing Automation
15. Create your own scenario of sending letter and launching the trigger with the mouse without involving your programmers. Abandoned cart and view
16. Set up once and emails will be sent every day
17. In addition to the goods from the abandoned cart or view, recipient will see a block of personal recommendations automatically substituted on the basis of his interests and actions on the site And further
18. When the client has confirmed his email, a welcome series of emails is launched so that the subscriber learns more useful information about your service. Welcome series
19. You will be able to conduct testing based on products / prices and much more. For example, in triggers: А/B testing
20. How web-push works? • user visits your site; • user sees pop-up and agrees to receive notifications; • send push at any time and the client receives them, even if the browser is closed; Do you want to see how your Push notifications can look like? Follow that link. You can use PUSH notifications with Email and SMS/Viber, send promotional and triggered messages, add personalization and recommendations. That way you can make each of your messages unique and useful. WEB-PUSH - new way of interaction with your client How it looks like?
21. Use delivery reports to analyze, identify weaknesses, and improve the quality of your mailing. Detailed statistics is available in real time - the number of opened letter, referrals, number of unsubscribed and other. Convenient reports and maximum details
22. eSputnik allows receive a report on the number of referrals from links from e-mail messages, including a report on repeated transitions. Click map
23. Make your marketing offer truly unique! Segment the recipients according to their activity: how long was the purchase (Recency), how often (Frequency) and how expensive (Monetary). RFM-analysis
24. Analyze how long the subscribers involved through different channels remain interested in your letters. For example, how contacts drawn from a stock in September behave after 2 months. Cohort analysis of subscriber’s activity
25. Analyze success not only within the same mailing list, but also for a certain period. How many subscribers have you sent letters for the last month, and how many of them reacted to at least one of them. Understanding the answer to this question, you will be able to track the real picture of your clients' involvement in time. Dynamics of your contact base activity
26. The most interesting is that you can use BigQuery or other external data sources to create a segment using your data and user interests, views, etc. For example, work with the client's geographical location. Export in BigQuery all the activity of contacts (sending, opening, reading, spamming, bouncies, ...) Create a View on the BigQuery side and create a segment in eSputnik. Every time the system touches this group, it resumes with BigQuery Views. And that is not all
27. We are working on the application of AI in the following areas applied to email marketing and are ready to share the developments: • Reactivation Recommendation • Frequency Recommendation Engine • The Product Recommendations • Customer Lifecycle Optimization Recommendation • Build Segment by Personas • Find Unique Group (Clusterization) • Send Time Optimization (DoW and Time) AI and Machine Learning more about AI features
28. Number of users that can be excluded from the mailing list The accuracy of our classification algorithms AI and Machine Learning
29. Our support is unique for every client. Marketing department eSputnik - provides a unique range of services and solutions that are not possible with third-party agencies that are dependent on the technical functionality of the tools they use. A personal expert organizes, monitors and helps maintain competent email marketing along with your team. Will spend on all stages from gathering to involving of clients that will bring additional sales and increase of conversion in an online channel. Price from 300$ per month Email-Marketing Agency Services
30. After you registered in eSputnik.com you receive: • double-opt-in subscription form for your website • one free email template in a corporate style of your company • trigger of abandoned view/ cart • full access to API • access to SMS and Web-PUSH communication channel • 2 500 email and 10 SMS messages for testing • audit of your first letter All this is provided for free Monthly rates for the newsletter are listed on the website eSputnik.com Simple start
31. If we have not touched upon important aspects for you - let us know. We will do everything possible for successful and mutually beneficial cooperation. Best regards, eSputnik Team +1 914 495 1740 (USA) +44 20 3318 0881 (UK) +48 22 390 6373 (PL) sales@esputnik.com