can damage the process for successful digital projects, particularly when it comes to those related with small businesses and freelancers. There are many solutions and tools today, but none seems to fully solve some fundamental problems. How might we improve this scenario so that stakeholders get the results they expect? Likewise, how digital professionals can create better and seamless project experiences, and as an ultimate result achieve business goals for their customers and for themselves during the process.
resources for stakeholders and more effective experience sharing inside the professional digital freelancing community. We can meet those two goals by providing an integrated online platform where clients and freelancers can communicate and share their experiences. We’ll know we’re right when we see positive feedback from clients after successful projects and we see that professionals are sharing their work and reviewing work from their peers.
delivery • Lack of resources and information for clients • Broad price range for the same kinds of services • Ratings and reviews don’t really help in the process. Clients can’t review the quality of work • Difficulty to achieve simple business goals • Lack of face to face conversations
I can have quality time with my family” Age: 35 Occupation: Pilates instructor and business owner Liza is a really hard working professional. She is also a concerned mother of two boys. She used to work for some training studios, but recently she decided to open her own pilates studio. She feels overwhelmed by the amount of tasks she has to handle every day, but she’s willing to multitask so she can have time to spend with her family. Her husband is a veterinarian and he is also thinking about opening his own office. He helps her with daily chores, but she is the one in charge of the house. She knows a lot about her own area of expertise, but always needs help with some technical work that is key for her business to thrive. Goals Frustrations & pain points Primary use - Spend more time with family - Make her business succeed - Have some time for herself - Can’t find professional help and good partners - Technical difficulties prevent some solutions - Spending to much time managing the business - Finding qualified help - Learning new ideas - Getting easy solutions
expert when it comes to design. He enjoys art and beautiful products that help with daily activities. He likes to travel a lot, but at the same time is trying to build he’s business with his college friend and now partner (who’s is a great web developer). So he’s really interested in the idea of remote working for people all around the world. He feels that he lacks some business skills, but he believes that he can acquire those skills. He’s a self-taught learner and curious about a wide range of topics. He wants to find someone to spend his life with, but is not ready to settle in one place. He had many relationships, but his freelance lifestyle sometimes gets in the way and he often finds himself juggling between his personal and professional life. Goals Frustrations & pain points Primary use - Remote work and global reach - Create brand new experiences - Be a part of a pro community - Can’t translate some technical subjects well - Feels that there’s some business skills to improve - Work takes a huge part of his life - Finding the right project - Helping people get results - Creating new solutions David “I want to create great solutions and experience the global economy”
technical language • Lack of knowledge from professional about my industry • Lack of basic communication • Budget restrictions and deadlines • Not achieving business goals
say “no” when they should • The need to educate the client • Want’s to build trust, but lacks some basic business skills • Feels great when solving client’s problems and building a strong work relationship
Matching system can help, but need to be improved • Remote teams work when communication is at the core • There’s a strong feeling that both sides need to learn more about each other’s businesses • Project management tools work when they don’t become one more task
subjects in a simple language • Live online video consulting to better understand problems and avoid bad matches • Books and links that can help clients and freelancers to ask better questions • Videos that help clients with the process of hiring freelancers. How to interview them and what to look for?
• Capable of reviewing technical quality. Ex: code and method • Create rankings and reviews that are more meaningful (Google) • Some can translate technical language to clients • Better signals that create a stronger ecosystem • Other communities already doing: Dribbble and Behance
can be used by many clients • New economy for digital agencies and developers • Examples: Award systems, Digital magazines for tablets, Events, E-commerce • Inspired by the Theme and Plugin market created within the WordPress community • Client can hire to customize or just use the solution (DIY)
to leverage the key insights to provide a better communication environment • Becoming part of the planning and creative process without turning into one more task • Finding the right business model (win-win) • Provide video capabilities that work seamlessly • Producing quality tools and content for stakeholders
Builds work relationships that endure and that can create new solutions together • Ease of use and natural flow of information • Enables a lifestyle that is not consumed by work • Tools and resources that can help those with not so strong people skills • Helps to achieve business goals
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