Location Based Services: Not Just GPS & Foursquare

From the She Says event "Right Here Right Now: Location Based Services" hosted by Euro RSCG on November 30, 2011

Transcript

1. 30 November 2011 HOW TO DESIGN FOR LOCATION http://images.fastcompany.com/upload/United-States-Big.jpg
2. Hi I’m @farrahbostic I run The Difference Engine These are a just a few thought starters & provocations to challenge what you think you know about LBS... And get you thinking about how to design with it
3. WHAT’S ALL THE FUSS ABOUT? http://theappwhisperer.com/2010/09/15/got-your-iphone-4-yet/
4. A Location-Based Service (LBS) is an information or entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device. http://en.wikipedia.org/wiki/Location-based_service
5. VENN DIAGRAM Location based services GPS/GSM enabled devices MOBILE
6. BUT THERE ARE 3 THINGS WE GET WRONG ABOUT MOBILE
7. Phones are the conduit To the internet To content They’re expensive phones, but cheap computers 1. MOBILE ≠ PHONES “Gartner says smartphone sales grew more than 50% [in Q12010], accounting for 19% of worldwide device sales compared to the second quarter of 2009” Electronics Weekly, 2010 “Within 5 years the number of users accessing the Net from mobile devices will surpass the number who access it from PCs” Morgan Stanley, 2010 “High-speed broadband Internet access, now in 63.5% of homes, has created a better user experience for watching online videos and nearly a quarter of households have smartphones, enabling consumers to “place shift” and watch video wherever they are.... While mobile online video viewing is still fairly limited, year over year growth is notable at 51.2%” Nielsen, 2010 “By 2013, video will occupy an estimated 66% of mobile traffic” Cisco, 2010
8. MOBILE = CULTURE
9. I'm here because of Dongbangshingi INVOLVED
10. CREATIVE
11. CONNECTED
12. ACTIVE
13. 2. Mobile ≠ Technology
14. MOBILE IS MANY DEVICES It’s smartphones And dumbphones And tablets And wifi enabled, internet-connected cameras, media players, e-readers, etc.
15. AND LOCATION-BASED SERVICES ARE NOT JUST FOURSQUARE & GOOGLE MAPS
16. EVEN WIFI ONLY DEVICES CAN USE LBS
17. FROM TRACKING DEVICES TO TRACKING MOVEMENTS & CRISES Need Mobile based data entry and input in austere conditions Capability SMS input as well as smartphone and data- enabled support.
18. 3. Mobile ≠ White Guys
19. YOU DON’T HAVE TO BE RICH • 39% of 18-29 year olds earning less than $30,000 per year own a smartphone (on par with the national average). • Just 8% have no cell phone at all.
20. YOU DON’T HAVE TO BE WHITE African-Americans and Latinos are more likely than whites to use their cell phones for non-voice applications such as using the internet, playing games, or accessing multimedia content. 44% of black and Latino adults are smartphone owners, compared with 30% of whites.
21. YOU DON’T HAVE TO BE A MAN 40% of all US women own Smartphones Of younger (15-24) American women, 55% own Smartphones, leading the world in adoption
22. YOU DON’T HAVE TO BE “UNATTACHED” 32% of US Moms owned a smartphone in 2010 v. 20% in 2009 32% say they used the Mobile Internet once a week in 2010 v. 20% in 2009 And mobile phones are in use at home, as well as on the go - an ever-present part of moms’ lives Source Sept. 2010 Millennial Media’s SMART report
23. SO WHAT DO YOU DO?
24. A FEW GUIDELINES Design for utility - offering people something they really want or need (or will). Design for responsiveness - knowing there is no one standard OS or device. Design for where people are - connecting your experience to the nearby and tangible, but also knowing where the signal is. Design for sharing - but understand not everything is public.
25. A FEW EXAMPLES AND YES, THERE ARE QR CODES
26. GIVE DIRECTIONS http://www.moma.org/interactives/exhibitions/2011/talktome/objects/146366/
27. SEND A WARNING http://fffff.at/qr-stenciler-and-qr-hobo-codes/
28. ENHANCE THE ENVIRONMENT
29. SOLVE A PROBLEM http://www.telegraph.co.uk/technology/mobile-phones/8601147/Tesco-builds-virtual-shops-for-Korean-commuters.html
30. CONNECT PEOPLE WITH OBJECTS NFC - near field communication - could soon influence how we engage with credit or debit card payments, travel, check-ins, medical alerts, and so on. Ultimately, NFC (through RFID tags) delivers on the notion of an “internet of things” by tagging objects you can connect to via a mobile device. http://www.touchanote.com/ http://www.springwise.com/entertainment/london-museum-visits-enhanced-nfc-technology/
31. FOSTER PLAY “Augmented reality when applied to the body is this amazing place where the aesthetics and evolution intersect, and the authors of this new soft biology are a handful of engineers and computer programmers as flawed as the users controlled by their interfaces.” http://www.digicult.it/digimag/article.asp?id=1880
32. THANK YOU.