Test One

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2. PRODUCTION AVID EDIT 2D COMPOSITING SPIRIT 4K SHOOT SUPERVISION GRADING INTEGRATED APPS & GAMES CHARACTER D E S I G N CGI ANIMATION BASELIGHT PREVISUALISATION DATA LABFRONT DELIVERY CROSS PLATFORM VISUAL EFFECTS 3D STEREOSCOPIC 3D STEREOSCOPIC
3. FRAMESTORE WHO WE ARE Framestore has been exceeding what’s possible for over two decades. We are storytellers who connect with audiences and build brands by weaving extraordinary imagery across platforms. Partnering with advertising agencies, hollywood studios and filmmakers across the globe we’ve created brand icons, super villains, and devoted house elves. Our work has been recognized by The Oscars, Cannes Lions, BAFTA, The Royal Television Society, The CLIOs, The British Television Advertising Awards and our mums. HOW WE’RE BUILT As a whole we strive to exceed our collective best. As individuals we inspire and encourage each other to explore new technologies, grow our talents and stay that extra hour or six to create not just our best work, but the best work possible. Our stories are crafted across multiple platforms reaching audiences in unexpected places and leaving unforgettable impressions. VIEW RELATED WORK HERE
4. Framestore has created content cross-platform for the world’s leading brands, creatives and directors. CLIENTS AGENCY PRODUCTION
5. Oscar winning effects across platforms Framestore’s Production Team has the tools of a traditional production company with the backing of the most experienced visual effects artists in the industry. WHAT YOU CAN EXPECT ON YOUR PROJECT • A lead producer who will work closely with you throughout the entirety of the project. • A key team, cast specifically for you, who is in sync with the vision. • Work in progress review sessions at key stages throughout the schedule. • Access to our client review suites with artists on hand to make edits and work with through the process with you. • Framestore to deliver on schedule and within budget, utilizing Shot Gun to streamline the review process. VFX PRODUCTION TEAM Nissan ‘Altima’ click to view The production team was challenged with building a team who could take a highly conceptual agency creative brief and build a fully CG campaign showcasing the design and performance of Nissan. Pepsi ‘Crowd Surfing’ click to view Production designed a team of 20 VFX artists - spanning crowd specialists, nuke compositors, roto artists, and technical directors who worked across the production for four months to deliver the commercial’s demanding and complex VFX whilst meeting the clients’ high expectations. LG ‘Elephant’ click to view The three-part global campaign for LG’s Infinia TV featured CGI animals doing the impossible, like a elephant climbing a tree. Production coordinated a schedule to complete this extraordinary task within 5 weeks. THE WORK
6. Creating that which cannot be shot Framestore’s award winning CGI team has built universes, assembled production lines and brought the man of iron to life. Our CGI department creates iconic imagery utilizing the latest technology and our unique pipeline to deliver global campaigns in unprecedented time frames. FAVORITE CGI • Extremis technology in Iron Man 3 • The upcoming film ‘Gravity’ • The completed environment of ‘Production Line’ Iron Man 3 click to view In just eight weeks Framestore delivered 113 shots for the film, working on Iron Man himself and helping set the look for one of the movie’s key effects – Extremis. Gravity click to view October will see the release of Oscar-nominated director Alfonso Cuarón’s heart-pounding space thriller , Gravity , starring George Clooney and Sandra Bullock. It’s Framestore’s most ambitious project to date. BMW ‘Production Line’ click to view With the exception of the human beings, virtually everything you see in Production Line , from environments to robots to cars, is CG. CGI ANIMATION THE WORK
7. PREVIS ANIMATICS Bringing vision to life Framestore joined forces with the Third Floor, the World’s pre-eminent previs specialists. Our previs artists collaborate closely with filmmakers to go beyond what storyboards can convey to bring the vision into 2D, before it’s ever been shot. Previs artist’s help directors envision how elements will look spatially and which cameras will be needed on set, bring- ing the scene to life. NOTABLE ACHIEVEMENTS • War Horse • Skyfall tittle sequence • Avatar War Horse click to view Our previs artists worked closely with Director Steven Spielberg to design highly emotional previs sequences. These detailed visualizations were used as a blueprint for the set construction, horse training and ultimate cinematic staging. Skyfall Tittle Sequence click to view The Third Floor refined the concepts and established the sense of continu- ous movement that Skyfall director Sam Mendes and Kleinman sought. Avatar click to view We worked closely with the concept artists to previsulize numerous environments for this epic feature. THE WORK
8. Powerful imagery backed by innovative thinking Whether it begins with a brain storm, a doodle or a cup of builders tea, the idea comes first. Framestore’s Art Department has developed some of the most recognizable imagery in the industry and is on hand to all external and internal productions. VISUAL ICONS • Harry and the Deathly Hallows • Pepsi ‘Rising’ • BBC EURO 2012 Tittle Sequence The Tale of Three Brothers click to view Character Design for Brother 1 with pa- pery and shadow puppet light effects. From ‘The Tale of the Three Brothers’. Pepsi ‘Rising’ click to view The Tower of Dreams concept art from Pepsi ‘Rising’. BBC EURO 2012 Tittle Sequence click to view The art department was given a brief to create a highly stylized, graphical film to be the opening sequence to the BBC’s Euro 2012 coverage. THE WORK VISUAL DEVELOPMENT
9. Innovative ideas across platforms Framestore’s Digital team is a perfectly formed nucleus within. Comprised of a creative mix of talents, who between them can put any picture anywhere technology allows and some places it doesn’t. We are told these are challenging times for digital. We love a challenge. Challenge us. GAME CHANGERS • Coca-Cola ‘Polar Bowl’ • McLaren ‘Tooned’ • British Airways ‘Taxi’ application Coca-Cola ‘Polar Bowl’ click to view A fully integrated campaign that brought the beloved Coke Polar Bears back to the screen using real time animation for the first time ever during the Super Bowl. 9 million screens tuned in to watch the bears watch the game, with 5,00 comments posted on Facebook and Twitter per minute. British Airways ‘Taxi’ Application click to view Our digital department created an App that lets users see a plane taxi down their own street by pulling data from Google Street View. It had 1.5 million unique users in its first month and it’s now hit more than 3 million unique visits. McLaren ‘Tooned’ click to view Tooned is an animated series created by Framestore in partnership with McLaren, starring the brand’s two British F1 drivers Jenson Button and Lewis Hamilton as themselves, alongside comedian Alexander Armstrong as Professor M. DIGITAL PRODUCTION THE WORK
10. Experience and insight in every aspect of Visual Effects Production Framestore’s Film Production team is comprised of the most experienced Directors, Creative Directors and Animation Directors in the industry. Collectively our in-house production team is versed in every aspect on visual effects production and has the experience and expertise to make any idea a reality. DRUM ROLL PLEASE • Coors Light ‘Launch Aluminium Pint’ • EA Need for Speed ‘Hot Pursuit’ • Qualcomm Snapdragon ‘Coming Soon’ Coors Light ‘Launch Aluminium Pint’ click to view Coors & Draftfcb asked Framestore to help tell the world about their new re-sealable wide mouth bottle Silver Bullet Aluminum Pint , with a spot that features a NASA-inspired rocket launch. Framestore, as always, was up to the challenge of directing and producing the spot. Qualcomm Snapdraon ‘Coming Soon’ click to view Framestore was approached by Ogilvy to direct the live action as well as the VFX on this ambitious project, which required the development of a completely new icon for the Snapdragon brand. EA Need for Speed ‘Hot Pursuit’ click to view Framestore’s, David Mellor has directed an action packed full CG trailer with world class supercars on a high speed chase for EA’s Need for Speed Hot Pursuit. The trailer opened the EA press conference during the E3 Game Expo in LA. FILM PRODUCTION THE WORK
11. At Framestore the story is paramount. The integrity of the creative vision is at the forefront of our partnerships. By crafting bespoken teams of artists whose talents are tailored to the client, the relationship is at its strongest and the work prospers. After all, it’s all about the work. WORKING WITH FRAMESTORE
12. Aron has worked in every aspect of the industry from music videos and feature films (Contraband, Tinker Tailor Soldier Spy) to high profile spots (Mitsubishi ‘Robot Factory’, Cadbury ‘Joyville’, Pepsi ‘Beyonce: Mirrors’). He has collaborated with Directors from Spike Jones (short: I’m Here) to Michel Gondry - and worked with a spectrum of musical artists from the Black Eyed Peas to the White Stripes (‘Denial Twist’) to Radiohead. Aron has created cutting edge work across the globe and has been the central figure in establishing offices for Framestore, first in Iceland and now in Los Angeles. He has worked extensively with the teams in NY and London and is an integral part of the global creative team. Admittedly, he spent a brief time helping the Mill and Method establish their repu- tations in New York- but he’s back home now. Most recently, Aron led the team which was awarded Best Visual Effects at the Clio Awards 2013 for Nissan Altima “Wouldn’t It Be Cool”, Directed by Carl Rinsch/Home FX. His solid relationship with Carl was a key factor in realizing his creative vision. Aron is a multi-award winning veteran of the industry. He is the ideal candidate to lead the creative direction of Framestore LA. ARON HJARTARSON CREATIVE DIRECTOR
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