Mercari-Fact-book_en

Transcript

1. As of April 2023
   

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2. 　　
   Index
   Company Overview
   P3: Company Overview
   P4: About
   P5: Leadership
   P6: Mission
   P7: Medium-Term Milestones to Achieve
   Our Mission
   P8: Mercari’s Future Goal
   P9: Values
   P10: Aiming for a “planet-positive” world
   P11: By the Numbers (Consolidated)
   P12: Mercari JP—GMV/MAU
   P13: Market Potential
   Businesses
   P14: Marketplace
   P15-27: Mercari JP
   P28-30: Mercari Shops
   P31: Fintech
   P32-42: Merpay
   P43: Mercoin
   P44-50: Mercari US
   Appendix
   P52–56: Leadership Profiles
   P57: Working Environment
   P58: ESG Policy (Materiality)
   P61: Diversity & Inclusion
   P62: Using Technology to Change
   How We Exchange Value
   P63: Mercari R4D (R&D)
   P64: Sports Business
   P65-66: History
   2
   

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3. 　　
   “Circulate all forms of value to
   unleash the potential in all people”
   3
   Group Mission
   

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4. 　　
   Japan Region
   Mercari Group
   Fintech
   4
   Company Overview
   Mercari Group is made up of Mercari, Inc., and its consolidated subsidiaries.
   Marketplace
   Mercari, Inc.
   Established
   Activities
   Locations
   Offices
   Representative
   Representative
   of Mercari JP
   February 1, 2013
   Planning, development, and operation of the
   Mercari marketplace app
   Roppongi Hills Mori Tower, 6-10-1 Roppongi,
   Minato-ku, Tokyo 106-6118, Japan
   Tokyo, Sendai, Fukuoka
   Shintaro Yamada
   Jeff LeBeau
   1. January 28, 2021
   2. Planning, development, and management of internet services
   3. Yuki Ishikawa
   Souzoh, Inc.
   1. November 20, 2017
   2. Financial-related businesses
   3. Masato Yamamoto
   Merpay, Inc.
   1. January 2014
   2. Planning, development, and operation of the US
   version of Mercari
   3. John Lagerling
   4. Palo Alto, CA
   Mercari, Inc. (US)
   1. October 1, 1991
   2. Management of a soccer club
   3. Fumiaki Koizumi
   4. Higashiyama 2887, Aō, Kashima, Ibaraki, Japan
   Kashima Antlers
   F.C. Co., Ltd.
   1. June 2022
   2. Development of internet services
   3. Ken Wakasa (Managing Director)
   4. Bangalore, Karnataka, India
   Mercari Software Technologies
   India Private Limited
   1. April 28, 2021
   2. Cryptoasset- and blockchain-related
   services
   3. Naoki Aoyagi
   Mercoin, Inc.
   1. Established, 2. Activities, 3. Representative, 4. Locations
   

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5. 　　
   About
   February 1st, 2013
   Established
   Tokyo, Sendai,
   Fukuoka, Osaka,
   Palo Alto,
   Bangalore
   Offices
   2,154
   (including subsidiaries)
   Headcount
   5
   

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6. 　　
   Leadership　
   6
   Shintaro
   Yamada
   Representative Director,
   President,
   Chief Executive Officer
   Fumiaki
   Koizumi
   Director, President /
   President of Kashima Antlers
   F.C. Co., Ltd.
   John
   Lagerling
   Senior Vice President of
   Global Strategy / Chief
   Executive Officer of
   Mercari, Inc. (US)
   Naoki
   Aoyagi
   Senior Vice President of
   Japan Region /
   Director of Mercoin, Inc.
   Hirohisa
   Tamonoki
   Senior Vice President of
   Global Expansion
   

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7. 　　
   Values
   With the whole team working
   together and all members
   working to their highest potential,
   the team can achieve large
   missions that one person alone
   cannot.
   In order to create innovation with
   a big impact on the world,
   everyone takes on bold challenges
   and learns from many failures.
   All members take ownership of
   their work as professionals in their
   field, learn every day, and commit
   to showing results.
   Go
   Bold
   All for
   One
   Be
   7
   a Pro
   

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8. 　　
   8
   Medium-Term Milestones to Achieve Our Mission
   Working with external partners to create
   a circular economy ecosystem Global expansion
   Create a world that uses technology to seamlessly
   circulate all forms of value, not just physical things, and
   promote collaboration with various external
   partners necessary to do so
   Proceed with expansion into other countries
   while prioritizing further development of the US
   business, and further promote D&I and
   well-being to create a borderless organization
   where talent all over the world can thrive
   Payment
   B2C
   NFT
   Credit
   C2C
   US
   Security
   Marketplace Fintech
   Logistics
   >>>

   >>>

   

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9. 　　
   9
   Pursuing Our Idea of Planet Positive1, Helping to Solve
   Environmental Issues Through Business
   1. The concept of “planetary boundaries,” referring to the limits of our earth’s resources, is becoming more widespread. We use the word “planet positive” to express our desire to
   help solve environmental issues by continuing to generate positive impact on the environment through our business.
   2. FY2022.6 Sustainability Report: https://merc.li/EYUquDNca
   CO
   2
   emissions avoided by transactions
   of clothing on Mercari
   Weight of clothing waste
   avoided thanks to its listing on Mercari
   The very success of our business growth helps solve
   environmental issues2
   

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10. 　　
    By the Numbers (Consolidated)
    10
    Net Sales Operating Income
    YoY
    +13%
    (Billion JPY) (Billion JPY)
    Billion
    JPY
    Billion
    JPY
    

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11. 　　
    Marketplace—GMV/MAU

    11
    1. Starting from FY2022.6, graph reflects retroactive adjustment to combine C2C and B2C
    2. Quarterly average number of users who browsed our service (app or web) at least once during a given month
    YoY
    +8%
    YoY
    +8%
    GMV1/MAU2
    (Billion JPY)
    (Million users)
    2
    Billion JPY
    1
    Million users
    

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12. 　　
    Market Potential of C2C EC Marketplace Apps in Japan

    The market for C2C EC marketplace apps in Japan grew to 2,212.1 billion yen (12.9% increase from the
    previous year) over 10 years. This is enormous growth considering that C2C marketplace apps only started to
    gain traction in 2012, and the market continues to hold great potential for growth. 

    1,958.6

    billion JPY
    2020
    C2C EC Market Size in Japan
    1. Source: Ministry of Economy, Trade and Industry (April 2017, April 2018). The total market size of sales of secondhand goods in stores, sales of secondhand goods online, auctions, etc. Excludes automobiles, motorcycles, and
    motor scooters.
    2. 3. Source: “FY2021 E-Commerce Market Survey Report”, Ministry of Economy, Trade and Industry (published August 12, 2022). Includes B2B and B2C transactions in addition to C2C transactions.
    4. Source: Company materials; C2C GMV from January 2021 to December 2021
    2021
    2,212.1

    billion JPY
    Estimated value of
    unneeded items1
    Approx.
    7.6
    trillion JPY
    12
    Mercari GMV4
    Approx. 847.2 billion
    JPY
    Marketplace app market3
    Approx. 1.2 trillion JPY
    

    Annually
    Online C2C market2　
    Approx. 2.2 trillion JPY
    

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13. Marketplace
    

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14. 　　
    What Is Mercari?
    ● Service launch: July 2013
    ● Operating systems: Android, iOS
    *Can also be accessed through web browsers
    ● Usage fee: Free
    *Sales fee for sold items: 10% of the sales price
    ● Regions/languages supported: Base specs for Japan/Japanese
    ● Total number of listings to date: More than 3 billion
    *As of November 2021
    Many sellers enjoy having the items they no longer
    need purchased and used by buyers who need them,
    and buyers enjoy the feeling of hunting for treasure as
    they search through unique and diverse items for lucky
    finds. In addition to buying and selling, users actively
    communicate through the buyer/seller chat and the
    “Like” feature.
    The Mercari app is a C2C marketplace where individuals
    can easily sell used items. We want to provide both
    buyers and sellers with a service where they can enjoy
    safe and secure transactions. Mercari offers a unique
    customer experience, with a transaction environment
    that uses an escrow system, where Mercari temporarily
    holds payments, and simple and affordable shipping
    options.
    14
    

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15. 　　
    Mercari’s Strengths
    Mercari provides our many users with an easy-to-use,
    fun & engaging, and safe & secure marketplace.
    Safe &
    Secure
    Fun &
    Engaging
    For All
    Easy-to-Use
    15
    

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16. 　　
    Mercari’s Strengths: Easy-to-Use

    16
    Escrow payment Mercari Shipping

    AI Listing
    Barcode Listing

    Mercari acts as a go-between
    in transactions to prevent
    disputes

    - Flat-rate shipping across
    the country
    - No need to write addresses
    - Anonymous shipping

    - Automatic data entry
    - Price suggestions

    Seller Buyer
    Listing
    Payment
    notification
    Buyer
    rating
    Balance
    Payment
    Seller rating
    Delivery
    

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17. 　　
    Mercari’s Strengths: Easy-to-Use
    17
    Simplified Listing
    We simplify listing by providing features like AI Listing and Barcode Listing, which use machine learning,
    and Easy Listing Integration, which imports items bought using Merpay Online Payments into users’
    inventory lists on Mercari
    Barcode listing is available for books,
    music, games, cosmetics/perfumes, and
    consumer electrical appliances (iOS only)
    Add items you buy online to your inventory list!
    Easy Listing Integration
    

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18. 　　
    Mercari’s Strengths: Easy-to-Use
    18
    Mercari Post
    Ship items you’ve sold on Mercari easily from this
    unstaffed mailbox.
    Yu-Packet+
    Ship items by simply dropping the package off in a
    mailbox. We strive to offer options that allow our users
    to ship items whenever and wherever they’d like,
    providing a safe, secure, and convenient experience.
    Contactless drop-off delivery
    Have your package dropped off at a location of your choice,
    so you can receive your items without coming into contact
    with a delivery worker. Items can be dropped off in a delivery
    locker, in front of your door, next to a gas meter, etc.
    Pick & Pack TanoMer Shipping
    No need to pack up the item; just wait at home
    and we’ll come to you. This shipping service
    supports a wide range of item sizes, as well as safe
    and secure anonymous shipping.
    

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19. 　　
    Mercari’s Strengths: Fun & Engaging for All
    Buying is like a treasure hunt
    Mercari is not limited to apparel; the
    marketplace also carries items ranging
    from entertainment goods to home
    appliances to cosmetics. Because
    numerous sellers list their unique,
    individual items, it’s possible to come
    across lucky bargains that can’t be found
    on other services. Mercari also combines
    the stockpiled transaction data with AI
    technology to recommend items that
    match a user’s tastes, and to make it
    easier to find the items they’re looking for.
    Even though Mercari is an e-commerce
    platform, because the experience of
    buying feels like a treasure hunt, users
    spend as much time on the app as they
    do on social media.
    A diverse lineup of
    items from all
    categories
    Source: Internal documents - percentages of FY2021.6 Q3 GMV for Mercari’s Japan business
    19
    Sports/Leisure

    7%
    Electronics

    
10%
    Women’s clothing

    18%
    Entertainment

    26%
    Men’s clothing

    15%
    Cosmetics/Beauty

    6%
    Other

    10%
    4%
    Interior goods Babies/Kids

    3%
    4%
    

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20. 　　
    Mercari’s Strengths: Safe & Secure
    Maintaining a customer service system
    Mercari’s customer service system operates all
    day, every day, ensuring users can enjoy a safe
    and secure experience. Mercari monitors
    listings/transactions both manually and with
    automated detection systems to identify items
    that violate terms of use, making every effort to
    promptly remove any counterfeit/stolen goods.
    These systems are based on copius data from
    item information and transactions as well as AI
    technology. We strive to improve their accuracy
    and expand their scope in an effort to create a
    secure environment for users.
    365 days / 24 hours
    Countermeasures in place to prevent
    fraudulent listings and actions
    User
    inquiries
    Respond to direct inquiries from users,
    including inquiries through Twitter and Facebook.
    Guideline
    violations
    Reporting
    Investigate user reports of guideline violations and take
    measures to remove items and suspend sellers found to
    be in violation.
    Monitoring
    Identify items and listers that may be in violation of
    guidelines and take measures to remove items and
    suspend sellers found to be in violation.
    Responses to user inquiries: 09:00–23:00
    Monitoring and responses to reports of guideline violations: 24/7
    20
    

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21. 　　
    Mercari’s Strengths: Safe & Secure
    Cooperating with authorities
    Mercari strives to provide a safe and secure service for all users by
    cooperating with public institutions and law enforcement. The aim is
    to work towards making not just Mercari, but the industry as a whole
    safer and more secure by participating in organizations such as the
    Council for Intellectual Property Protection (CIPP), EC Business
    Association, Japan Cybercrime Control Center (JC3), and the National
    Shoplifting Prevention Organization (NSPO). The company also takes
    a proactive role in exchanging opinions and drawing up guidelines.
    21
    Inquiries &
    information
    Responses & reports
    Removes
    Arrests
    Criminals
    Law enforcement/
    Public institutions
    Detecting violations with AI
    Mercari employs AI technology to automatically
    detect transactions that violate the terms of use.
    By combining this technology with extensive
    transaction data and item information data, the
    company aims to improve the accuracy of the
    detection systems and use them for a wider range
    of applications to provide an even safer and more
    secure environment for all users.
    ×
    2. Calculate violation
    scores
    1. Item listed 3. CS checks reported items
    Listings violating
    terms of use
    →will be deleted
    Normal listings
    →will be unhidden
    Examples of items that violate terms of use: gaming accounts, counterfeit items, medicine, etc.
    

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22. 　　
    Mercari’s Strengths: Safe & Secure
    Inhibiting fraud by enhancing identity verification
    Since February 2019, listers are required to provide their personal information
    (address/full name/date of birth) when registering. A user’s sales balance cannot be
    withdrawn if the name registered does not match the name of the bank account for
    the balance transfer; this prevents fraudulent listings, such as stolen goods.
    Compensation
    If a product arrives damaged or defective, we offer returns and compensation. Eligible items include unintentionally
    purchased counterfeit goods, items with a defect or damage not included in the description, and shipping fees for
    when an accident occurs with Mercari Shipping. Mercari strives to ensure legitimate items are safely delivered to the
    buyer, but in the event that a user purchases counterfeit or defective goods, they are also eligible for a return or
    compensation.
    Awareness activities for adolescents and educators
    We hold educational activities across the country for middle school and high school
    students, as well as parents and teaching staff, where we teach them how to avoid
    trouble on marketplace apps, to ensure they can use Mercari with a sense of security.
    22
    

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23. 　　
    Received a Special Award (Committee Award) in the Online Shopping Mall Operator Category of the
    FY2020 Best Contributors to Product Safety Awards (PS Awards 2020)
    In the Ministry of Economy, Trade and Industry’s Product Safety Awards, which are held to encourage
    greater commitment to improving product safety and to firmly establish the value of product safety
    throughout society, Mercari was recognized for the following initiatives:
    - Having the CEO participate in discussion of rules regarding listed items
    - Monitoring rule-violating listings and transactions using automatic detection systems and customer
    service investigations
    - Responding to notifications from METI regarding product recalls and other notices issued by
    businesses due to product safety issues　
    - Coordinating with manufacturers/importers to provide recall information to users (Recalled Items Program)
    Mercari’s Strengths: Safe & Secure
    Recalled Items Program
    Mercari responds to requests to delete items that infringe IP rights as stipulated by the Provider Liability Limitation Act, but this program
    simplifies and speeds up this process for rights holders. By entering the program, not only are rights holders able to cut down on the time
    spent on submitting documents every time they file a claim, but the time to complete their takedown request is also shortened.
    23
    Intellectual Property (IP) Protection Program
    Mercari’s Recalled Items Program aims to deliver information issued by
    manufacturers/importers about product recalls and similar product safety issues
    directly to Mercari users who own the products in question (users who have listed or
    bought the item on Mercari). We believe that identifying those who own affected
    products and ensuring they receive the safety information they need will increase the
    percentage of items successfully returned to the manufacturer, help prevent accidents,
    and contribute to manufacturer/importer product safety initiatives.
    

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24. 　　
    Future Growth
    24
    Large potential interest in listing
    36.1
    million
    People who want to list
    but haven’t done so yet*
    22.2
    million
    Mercari MAU
    Would like to list if Mercari
    improved some of its
    features, or if listing was
    easier
    - Want to list items
    - Would like to list items
    someday
    Total number of listings
    While the total number of listings is growing steadily, we estimate that there
    are 36.1 million people who want to list items but haven’t done so yet.
    1. Based on a survey conducted in April 2021 that polled 9,189 men and women aged 18 to 74. Survey contractor: Macromill
    　Lister prospects recognize Mercari and intend to list items, but have not listed anything yet; the survey does not take into consideration app DL or buying experience.
    2. Some lister prospects are included in MAU.
    　
    3 billion
    November 27, 2022
    Million items
    

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25. 　　
    Future Business Development: Offline Expansion
    Expanding offline touchpoints with physical shops, Mercari Posts, and more
    We aim to create Mercari touchpoints in areas convenient for users’ daily lives with Mercari Station (Mercari's first
    physical shop), Mercari Posts (unstaffed Mercari mailboxes), and more.
    25
    Mercari Station (Shinjuku Marui Main Building)
    

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26. 　　
    26
    Target marketing
    Encourage visits to shops
    Analyze data
    Develop/sell solutions
    ● Purchase data
    ● Preference data
    (searches, views, likes, etc.)
    ● Behavior data
    (location, shipping, buying)
    ● Item trend data
    Integration
    Secondary
    distribution data
    Primary
    distribution data
    Future Business Development: Data Integration
    Creating new business opportunities by integrating primary distribution and
    secondary distribution
    Mercari aims to integrate secondary distribution data with the item data and customer data held by primary distribution
    companies, using it to visualize the secondary distribution process and other aspects of the item life cycle and customer journey.
    By doing so, Mercari and its partners will aim to engage customers in the primary distribution market and create new buying
    experiences and customer experiences, with corporate marketing, product planning, new solution development, and more.
    

    In using data, Mercari will be careful with personal information and utilize data only with user consent.
    

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27. 　　
    Under a concept of “sell with ease,” Mercari Shops is an
    e-commerce platform that allows users to establish their own
    online shop using just a smartphone and sell their products
    directly to consumers as a business.
    The platform was fully launched
    in October 2021.
    27
    What Is Mercari Shops?
    

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28. 　　
    Issue 1
    Opening an online shop is difficult
    without tech knowledge or experience
    Issues faced by producers/small business owners starting online shops
    Issue 2
    Many producers/small business owners
    find that even if they open an online
    shop, their products don’t sell
    With Mercari Shops, we leverage our strengths in the C2C marketplace
    business to solve issues faced by producers, creators, and small business
    owners when opening online shops
    Easy Sell
    Utilizing Mercari’s Strengths to Solve Barriers to
    Online Sales
    Provides easy-to-use online store
    management with familiar Mercari UX
    Provides the opportunity to sell directly
    to Mercari's 20.69 million MAU, removing
    the need to gather customers
    28
    

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29. 　　
    Mercari Shops’ Strengths
    29
    1. Survey period: August 1, 2021–September 22, 2021
    2. The greater Tokyo area, Nagoya Prefecture, and Osaka Prefecture
    

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30. Fintech
    30
    

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31. 　　
    31
    What Is Merpay?
    Merpay is a mobile payment service operated by
    Merpay, Inc., that can be used within the Mercari
    marketplace app.
    This service enables users to utilize their Mercari
    sales balance1, funds added to their Merpay
    balance from a bank account or ATM, or the
    BNPL (buy now, pay later) Merpay Smart
    Payments service to pay for purchases at
    physical stores and online with their smartphone.
    Merpay supports both iD contactless payments2
    and code payments and can be used at JCB
    merchants across Japan with Mercard, a credit
    card with a point-back rate that increases based
    on use of Mercari and Merpay.
    1. In order to use Mercari sales balance, users must configure certain settings or use their sales balance
    to purchase Mercari points.
    2. ”iD” is a registered trademark of NTT DOCOMO, INC.
    

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32. 　　
    32
    Merpay’s Three Focus Areas
    Pay for everyday purchases all
    at once the following month
    Pay over several months at a
    fixed amount of your choice
    iD
    Code Payment
    Various payment methods available Various services that utilize unique credit based on behavior history
    such as usage history on Mercari
    Payment Credit Asset Management
    Hold your phone over
    a reader
    Scan a code Virtual Card
    Input a card
    number Borrow when needed and repay flexibly: interest
    rates fluctuate depending on the borrower's usage
    of Mercari
    クレジットカード
    Lump-Sum
    Payment
    Fixed-Amount
    Payment
    NEW
    Merpay Smart Money
    Merpay Smart Payments
    Credit Card
    Service that allows users to buy
    and sell bitcoin from within
    Mercari
    NEW
    

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33. 　　
    Mercari and Merpay’s “Circular Finance”

    

    

    33
    The addition of Merpay to Mercari’s item lifecycle creates a circular relationship between
    users’ items, money, and credit, facilitating the growth of “circular finance” that grants users
    greater freedom and flexibility. It provides users with a valuable, uniquely Mercari experience.
    Shipping
    Goods
    Money
    Transaction
    History
    Credit
    Information
    Payment Credit
    Merpay
    Smart Money
    Fixed-amount
    payment
    Aiming to achieve
    their dreams
    Sales
    

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34. 　　
    Number of Merpay Users/Verified Users
    1. As of March 31, 2023, the aggregated number of unique users who had registered for Merpay Electronic Money, set up Virtual Card, applied for Mercard, or had opened an account for exchanging
    cryptoassets, or who had used Merpay QR Code Payments, Online Payments, or Merpay Smart Payments (lump-sum payment or fixed-amount payment), etc.
    (Million users)
    88.4%
    Identity
    Verification Rate
    Million users
    Million users
    34
    

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35. 　　
    Building a Primary-Secondary Distribution Cycle
    with Mercari and Merpay
    35
    Receives sales
    proceeds/adds
    money to balance
    Receives item
    Mercari Group’s services form a sustainable cycle in which users sell things they no longer need on
    Mercari (secondary distribution) and use the resulting sales proceeds to shop at physical and online
    stores (primary distribution) through Merpay.
    Sells things they
    no longer need on
    Mercari
    Buys new things
    using Mercari sales
    balance
    

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36. 　　
    Initiatives With Online Merchants—
    Strengthening Collaboration with Mercari
    36
    Released a feature in March 2020 that allows users to easily list items on Mercari using their
    Online Payments purchase history
    Purchase online
    with Merpay
    List on Mercari
    with just one tap
    Receive sales proceeds
    

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37. 　　
    Merpay Smart Payments—
    A Credit Service Based on “Trust”

    

    

    37
    Deferred payment is not available to users under the age of 18. Users 18 or 19 years of age have an upper usage limit of 50,000 yen.
    Fixed-amount payment is not available to users under the age of 20. Total usage limit for deferred payments + fixed-amount payments is 500,000 yen.
    ● Smart Payments enables users to pay for purchases later, with the credit limit determined by their
    Mercari usage history.
    ● The service also allows users to set their own usage limit and check their usage history, so they can
    manage their payments themselves.
    ● Smart Payments provides flexible deferred payment/fixed-amount payment options, allowing users to
    adjust repayment amount at any time.
    

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38. 　　
    38
    We measure “trust” based not on who people are, but on what they have done. We
    determine whether a user will uphold their promise to repay based on their unique
    transaction data from Mercari. In this way, we can build trust, creating a new form of credit
    for the user.
    Merpay’s Definition of "Trust"
    Length of
    employment
    Address
    Income
    Occupation
    Family
    structure
    

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39. 　　
    Visualization of Usage Status and Flexible Payment
    Methods
    Displays the amount of time until
    repayment is complete, as well as the
    monthly payment amount and fees
    Enables flexible payments
    + Can use Mercari sales balance
    + Can pay whenever you want
    + Can adjust the payment amount after
    purchase
    Visualizes usage status
    Allows users to create a payment
    schedule that reasonably fits with their
    lifestyle
    39
    

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40. 　　
    40
    ● In August 2021, we launched Merpay Smart Money, a small-sum loan service that Mercari users can
    apply for within the Mercari app and that utilizes Mercari usage history to determine a user’s interest
    rate and borrowing limit
    ● The service focuses on not only providing appropriate credit, but making that credit balance easy to
    repay, allowing users to repay using their Mercari points/sales balance and change their monthly
    repayment day, repayment amount, and other repayment plan details within the app
    Maximum borrowing limit is 200,000 yen. Interest rate and borrowing
    limit are determined through a screening process based on the user’s
    Mercari usage history. Not available to users less than 20 years of age
    or over 70 years of age.
    Merpay Smart Money—Small-Sum Loan Based on
    Mercari Usage
    Fluctuation
    Interest
    Borrowing limit
    

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41. 　　
    More than
    650K
    cards issued in
    4 months
    41
    Significantly Increasing Stores Supporting Merpay Payment
    In the four months after we started issuing the Mercard credit card in November 2022, more than 650K1 cards were issued.
    Mercard allows users to make purchases at approx. 41 million JCB merchants worldwide2, on top of the stores that support iD and
    code payments.
    Code payment
    iD payment
    Mercard
    1. Number of cards issued as of March 31, 2023 (four months starting from December 2022, the month of the full release of the service).
    2. Number of JCB-participating stores as of the end of September 2022. Mercard is a credit card shopping service.
    

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42. 　　
    42
    The Four Pillars of Mercard
    Complete the Mercard
    application from the Mercari
    app in as little as one minute
    Point 1
    Visualize and manage your
    Mercard usage right from
    the Mercari app
    Point 2
    Verified users
    13.3 million
    (As of Mar. 31, 2023)
    Flexibly choose the timing
    and method of your
    payments
    Point 3
    Benefit from a unique credit
    system that doesn’t rely only on
    conventional factors like
    age and occupation
    Point 4
    

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43. 　　
    43
    Constant Point-Back Rewards System With
    Mercard
    In addition to the launch of Mercard, we have started offering point-back rewards to Mercard and
    Merpay Smart Payments deferred payment users. Using these services, users receive 1% back for
    purchases made at stores and a maximum of 4% for purchases made on Mercari. The point-back
    rate for purchases made on Mercari can be increased not just by making payments at stores, but by
    buying and selling items on Mercari.
    

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44. 　　
    44
    Creating a marketplace where people can easily exchange value in all its forms
    Mercoin, Inc. was established on April 28, 2021, with the goal of
    planning and developing services related to cryptoassets and
    blockchain technologies.
    On June 17, 2022, Mercoin completed registration as a cryptocurrency
    exchange in accordance with the Payment Services Act. On March 9,
    2023, we released a service enabling bitcoin transactions using the
    regular Mercari app, enabling users to convert items they no longer
    need into future assets. Within two weeks of the full release of the
    service (March 16, 2023), the number of users of this service surpassed
    100,000.*
    Mercari has also started work on blockchain technologies, which
    present new opportunities for individuals to exchange value. The
    company wants to redefine what it means to buy and sell, enabling
    anyone and everyone to easily exchange value in all its forms—not
    only as belongings and money, but services and digital content like
    non-fungible tokens (NFTs).
    *The number of people who have opened an account to buy and sell bitcoin on Mercari
    Mercoin
    

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45. 　　
    45
    Allowing Users to Buy and Sell Bitcoin Within the
    Mercari Marketplace
    

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46. 　　
    46
    New Uses for Sales Balance & Points
    Source: Mercoin survey on cryptoassets (February 2023)
    Reasons for not
    holding cryptoassets
    Responses from 1,227 people who do not
    hold cryptoassets
    Note: Respondents were able to select
    multiple answers
    36.9%
    30.5%
    26.6%
    1
    2
    3
    Low stress and easy to start!
    It seems like a way to lose
    money
    I find it to be intimidating
    I don’t have the money to
    buy in
    

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47. 　　
    47
    Making Cryptoassets Safe, Secure, and Easy for Anyone
    Allows Mercari sales balance
    and Merpay balance to be
    converted to bitcoin
    Enables entire
    process to be
    completed from
    within Mercari
    Provides high-quality
    Mercari security
    

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48. 　　
    48
    メルコインについて
    

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49. 　　
    49
    Exceeded 100k Users in First Month After Launch, With 80%
    Never Having Used Crypto Before
    

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50. 　　
    50
    Mercari’s Contribution to the Current State of the Japanese
    Cryptoasset Market
    Annual GMV:
    approx.
    1T
    JPY
    Mercari users
    Cumulative number
    of users:
    approx.
    48M
    Number of
    cryptoasset
    accounts:
    6.4M
    Increase in
    cryptoasset holders
    Notes:
    1. Number of cryptoasset accounts: According to the Japan Virtual and Crypto assets Exchange Association, Monthly Cryptoasset Transaction Data (December 2022)
    2. Cumulative number of users: This is the number of registered users who browsed our app or website at least once between July 2013 and October 2022 (excluding
    cases of account suspension).
    3. Annual GMV: Mercari’s total GMV for the period from January to December 2022.
    

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51. 　　
    51
    Cryptoassets Added to Forms of Value Circulated on Mercari
    Sales balance
    Money added
    Credit
    Points
    Cryptoassets
    Buying bitcoin
    Mercard
    Online payments
    Code
    payments
    Buying on Mercari
    Incorporate all forms of
    value
    Use in many places
    

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52. Mercari US
    52
    

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53. 　　
    Mercari US
    Got stuff you don’t use?
    Sell or buy almost anything from home.
    53
    Your Marketplace
    Mercari’s mission is to “create value in a global marketplace where anyone can buy & sell,” and the year after
    our founding, we began to expand overseas. We started our business in the US in April 2014, and we adapted
    our branding, improved our UI/UX, and created a delivery network to match local preferences and the
    characteristics of the US market. We recognize that succeeding in the US, with its enormous and diverse
    population, is an important milestone to achieving our mission, so that is where we are devoting our energy.
    

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54. 　　
    Looking Back on the US Business
    54
    Oct 2016
    Expanded beyond
    beta version
    (began charging
    10% sales fee)
    2014
    Sep 2014
    Released US app
    beta version
    2016
    Mar 2018
    Rebranded Mercari US
    Redesigned app
    Jan 2014
    Launched Mercari, Inc.
    Opened San Francisco
    office
    2017 2018 2019 2020
    Jun 2017
    John Lagerling
    joined
    Jun 2020
    Reached 100M
    USD GMV in Q4
    May 2018
    Opened Palo Alto office
    in the heart of Silicon
    Valley
    Nov 2018
    Launched
    Mercari Pack and Ship
    Jul 2021
    Launched nationwide
    delivery partnership
    with Uber
    2021
    Jun 2021
    Achieved first
    profitable
    quarter in Q4
    Sep 2021
    Launched
    deferred
    payment (BNPL)
    service with Zip
    

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55. 　　
    55
    1. Quarterly average number of users who browsed our service (app or web) at least once during a given month.
    US Business in Numbers
    YoY
    -11%
    YoY
    -14%
    GMV/MAU1
    (Million users)
    (Million USD)
    Million USD
    Million users
    

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56. 　　
    Positioning
    56
    Local Pickup Only
    Ship Only
    Cross Category
    Category Specific
    ● Aim to be the easiest and safest cross-category C2C marketplace by providing a variety of shipping
    options in addition to continuing to pursue ease of use toward establishing a unique position in the
    US market
    ● See a massive opportunity in local shipping
    Existing
    shipping options
    Enhanced
    local shipping
    

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57. 　　
    Service Optimization
    57
    Optimizing the Experience for US Users
    We improved the UI and UX of Mercari US to reflect the needs and preferences of our US users. In March 2018, we
    rebranded, including a logo change, to more effectively build brand recognition in the US. In November 2018, we
    released Mercari Pack & Ship, a service where users can bring the items they’ve sold to a UPS Store® and have the
    staff pack and ship them. In July 2021, we launched the same-day door-to-door delivery service Mercari Local
    nationwide through a partnership with Uber. We also added large furniture to Mercari Local's category offerings
    starting June 2022. This was done in partnership with Dolly, a logistics company that offers an app where users can
    order short-distance transportation of large items.1
    1. Launched a pre-release stage with service availability limited to five states
    

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58. 　　
    Price suggest/Smart pricing
    Launched in May 2020. Suggests a reasonable
    price for an item, and automatically adjusts
    the price within a range predetermined by the
    user if it has yet to sell.
    58
    Authentication service
    Launched in Nov 2019. Provides
    authentication of brand-name item
    listings through partnership with an
    external service.
    QR codes for shipping
    Launched in Aug 2020. Users can
    easily ship items just by showing a
    QR code, without a shipping label.
    Service Optimization
    

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59. 　　
    Future Business Development
    59
    Automation
    Improve the price suggest feature,
    and reduce confusion over
    price setting
    - Create an even simpler and more convenient service to promote usage by current users
    - Grow the market by focusing on increasing awareness of our service and acquiring new
    users
    Shipping innovation
    - Increase regions offering same-day
    shipping (Mercari Now)
    - Further innovate shipping
    Ease of use
    - Unify the design system across the app/web
    - Continue investments in web as a platform
    for power sellers
    - Introduce option to pay in installments
    

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60. Appendix
    60
    

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61. 　　
    Leadership
    After graduating from Waseda University, Shintaro Yamada established Unoh
    Inc., where he launched various internet services including "Movie Life,"
    "Photozou," and "Machitsuku!".
    In 2010, he sold Unoh to Zynga. After leaving Zynga in 2012, he went on a trip
    around the world. In February 2013, he established Mercari, Inc. He also
    established the YAMADA Shintaro D&I Foundation in July 2021.
    Shintaro
    Yamada
    Profile
    Aug 2001
    Feb 2005
    Sep 2010
    Feb 2013
    Mar 2014
    Sep 2015
    Nov 2015
    Apr 2016
    Apr 2017
    Sep 2019
    Unoh Ltd Representative Director
    Unoh Ltd renamed to Unoh Inc.
    Zynga Japan K.K. General Manager (due to acquisition)
    Kouzoh, Inc. (currently Mercari, Inc.) Founder and CEO
    Mercari, Inc. Director (current position)
    Souzoh, Inc. (old) Director
    Mercari Europe Ltd Director
    Merpay Ltd Director
    CEO
    Representative Director, President, Chief Executive Officer (current position)
    Representative Director,
    President,
    Chief Executive Officer
    61
    

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62. 　　
    After graduating from Waseda University, Fumiaki Koizumi joined Daiwa
    Securities SMBC, where he managed the IPOs of IT companies including mixi,
    Inc. and DeNA Co., Ltd.
    In 2006, he joined mixi, Inc. as Director, Executive Officer, and CFO, and
    supervised the Corporate Division. After leaving mixi in 2012, Koizumi
    supported a number of startup companies. In December 2013, he joined
    Mercari, Inc., where he assumed the role of Director in March 2014. He was
    appointed as President & COO in April 2017.
    Fumiaki
    Koizumi
    Profile
    Apr 2003
    Dec 2006
    Jun 2008
    Jun 2012
    Jul 2012
    Dec 2013
    Dec 2013
    Mar 2014
    Sep 2015
    Apr 2017
    Aug 2019
    Sep 2019
    Director, President /
    President of Kashima Antlers
    F.C. Co., Ltd.
    Joined Daiwa Securities SMBC Co. Ltd. (currently Daiwa Securities Capital
    Markets Co. Ltd.)
    Joined mixi, Inc.
    mixi, Inc. Director
    FreakOut, Inc. Outside Corporate Auditor
    RAKSUL INC. Outside Corporate Auditor
    trippiece Outside Director
    Joined Mercari, Inc.
    Mercari Director, Corporate Division
    Souzoh, Inc. Director
    Mercari COO; Director, Corporate Division
    Chief Executive Officer of Kashima Antlers F.C. Co., Ltd. (current position)
    Director, Chairperson 62
    Leadership
    

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63. 　　
    Leadership (Senior Vice President)
    After graduating from Waseda University, Tamonoki joined GMO Cloud K.K.,
    where he handled CS work, a server-hosting business, and the launch of new
    businesses. In 2010, he joined pixiv Inc. as a company director, supervising
    areas including system development, marketing, and growth. He was
    appointed representative director and CEO of animateLAB, Inc. in January
    2016, starting its retail-focused IT business. He joined Mercari as a Vice
    President in February 2017. He was appointed CEO of Mercari Japan as an
    executive officer in October 2018. He assumed the role of Senior Vice President
    of Global Expansion in January 2022.
    Hirohisa
    Tamonoki
    Profile
    Apr 2004
    Mar 2010
    Jan 2013
    Sep 2014
    Oct 2014
    Jan 2016
    Feb 2017
    Oct 2018
    Sep 2019
    Sep 2020
    Jan 2022
    Joined GMO Hosting and Technologies, Inc. (currently GMO CLOUD K.K.)
    Joined pixiv Inc.
    Executive Officer of pixiv Inc.
    Director and COO of pixiv Inc.
    Representative Director and Vice President of animateLAB, Inc.
    Representative Director and President of animateLAB, Inc.
    Glossom, Inc. Executive Board Member
    Vice President of Mercari, Inc., Mercari Japan CEO
    Director of Mercari, Inc., Mercari Japan CEO
    Senior Vice President, Mercari Japan CEO
    Senior Vice President of Global Expansion (current position)
    Senior Vice President of
    Global Expansion
    63
    

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64. 　　
    Leadership (Senior Vice President)
    John Lagerling holds a masters from the Stockholm School of Economics and
    conducted his master’s thesis research at the University of Tokyo, Graduate School
    of Economics. After spending seven years at Google in various leadership positions,
    including Director of Android Global Partnerships, in 2014 he assumed the position
    as Vice President of Facebook, Inc., where he headed global business
    development, mobile partnerships, and other business partnership initiatives.
    Lagerling joined Mercari, Inc. as Executive Officer and Chief Business Officer in
    June 2017. He assumed the role of Senior Vice President of Global Strategy in
    addition to his position as CEO of Mercari, Inc. (US) in January 2022.
    John
    Lagerling
    

    Profile
    May 2002
    Nov 2006
    May 2009
    May 2010
    May 2014
    Oct 2014
    May 2016
    June 2017
    Jul 2017
    Sep 2017
    Sep 2020
    Jan 2022
    Senior Vice President of Global
    Strategy / Chief Executive Officer
    of Mercari, Inc. (US)
    Joined NTT Docomo Inc.
    Google, Inc.,
    Strategic Partner Development Manager, Head of
    Mobile Business and Product, Japan & Asia-Pacific
    AdMob, Vice President and General Manager for Japan and Korea
    Google, Inc. Senior Director Android Global Partnerships
    Facebook, Inc. VP Business Development, Mobile and Product Partnerships
    Cronologics Corporation Co-Founder and Board Member
    Modern Times Group MTG AB Non Executive Board Member
    Mercari, Inc. CBO
    Digital Domain 3.0 Non Executive Board Member
    Mercari, Inc. CBO; Mercari, Inc. (US) CEO
    Senior Vice President, Mercari, Inc. (US) CEO
    Senior Vice President of Global Strategy / CEO of Mercari, Inc. (US) (current position)
    64
    

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65. 　　
    After working at Deutsche Bank, Naoki Aoyagi joined GREE, where he held the positions of
    CFO, CEO of GREE’s US corporation, and general manager before stepping down from his
    role as Executive Director in September 2016. In November 2017, he assumed the role of
    Merpay CEO, and he is responsible for promoting Mercari’s payment and financial
    businesses utilizing his expertise of the financial and tech industries on a global scale. He
    has also held the position of Mercari Senior Vice President since September 2020. He
    assumed the role of Senior Vice President of Japan Region in January 2022.
    Naoki
    Aoyagi
    Profile
    Apr 2002
    Mar 2006
    Jul 2006
    Jan 2011
    Mar 2014
    Jan 2017
    Nov 2017
    Dec 2017
    Jul 2018
    Sep 2018
    Sep 2020
    Apr 2021
    Jan 2022
    Apr 2023
    Joined Deutsche Securities Limited (currently Deutsche Securities Inc.)
    Joined GREE, Inc.
    GREE, Inc. Director
    GREE International, Inc. CEO and Board Member
    Glossom, Inc. Representative Director
    Vice President of Mercari, Inc.,
    Merpay, Inc. CEO
    Crowdworks, Inc. Outside Director
    Merpay Connect, Inc. Representative Director
    Mercari Director
    Senior Vice President / CEO of Merpay, Inc.
    CEO of Mercoin, Inc.
    Senior Vice President of Japan Region / CEO of Mercoin, Inc.
    Senior Vice President of Japan Region / Director of Mercoin, Inc.
    Senior Vice President of Japan
    Region / Director of Mercoin, Inc.
    65
    Leadership (Senior Vice President)
    

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66. 　　
    66
    Leadership (Senior Vice President)
    After working in a joint investment fund between Livedoor's investment
    bank division, Goldman Sachs Securities, and SBI Holdings, Shuji Kawano
    joined Industrial Growth Platform, Inc. (IGPI), a strategy consulting
    company. After that, he started his own business. He was also head of
    Gunosy’s Management Strategy Office when the company listed. He joined
    Mercari in July 2018.
    In October 2019, he was appointed VP of Strategy. After becoming SVP of
    strategy in September 2020, he went on to assume his current role as SVP
    of Management Strategy in November 2021.
    Shuji
    Kawano
    Profile
    May 2005
    Nov 2007
    Dec 2008
    Oct 2014
    July 2018
    Oct 2019
    Sep 2020
    Nov 2021
    Joined livedoor Co., Ltd.
    Joined SBI Capital Co., Ltd.
    Joined Industrial Growth Platform, Inc. (IGPI)
    Joined Gunosy Inc.
    Joined Mercari, Inc. as VP and CEO Office Head
    Appointed VP of Strategy for Merpay, Inc.
    Appointed SVP of Strategy for Merpay, Inc.
    Appointed SVP of Management Strategy (current position)
    Senior Vice President
    SVP of Management Strategy
    

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67. 　　
    67
    Leadership (Senior Vice President)
    Sayaka completed her pre-doctoral course (master’s degree) at the
    Graduate School of Science and Engineering from Keio University
    Graduate School. In April 2006, she joined Goldman Sachs Japan Co., Ltd.
    After joining the company, she was engaged in investment/loan projects
    that utilize their own funds, etc., and was appointed as a Managing
    Director at the same company in 2017 based on her extensive financial
    knowledge outside of corporate finance. Outside of her work, she also
    serves as the Co-Chair of the Japan Women’s Network and leads the
    promotion of D&I. Sayaka became CFO in January 2021, later taking on
    the additional role of VP of Corporate in July 2022.
    Sayaka
    Eda
    Profile
    Apr 2006
    2017
    Jan 2021
    July 2022
    Jan 2023
    Senior Vice President of Corporate,
    Chief Financial Officer
    Joined Goldman Sachs Japan Co., Ltd.
    Appointed Managing Director at Goldman Sachs Japan Co., Ltd.
    Joined Mercari Group as Chief Financial Officer/CFO of Merpay, Inc.
    Appointed VP of Corporate and CFO of Merpay, Inc.
    Appointed SVP of Corporate and CFO (current position)
    

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68. 　　
    Mercari has various systems in place to create an environment where all employees can feel free to take
    on Go Bold challenges.
    Our benefits system, Merci Box, was introduced in February 2016 in order to provide an environment where
    members can Go Bold to the fullest and give 100% both inside and outside of the office. We also provide a
    monetary gift to employees who return from childbirth/childcare leave, financial support for fertility
    treatment, financial support for non-certified daycare, and financial support for children who are ill, as well as
    life insurance for all employees.
    In May 2021, we also introduced two related financial support programs on a trial basis: one is financial
    support for egg freezing, and the other is financial support for early childcare.
    Extended support for
    childbirth, childcare,
    and nursing care leave
    Paid childcare and
    caregiving leaves
    Support for
    fertility
    treatments
    Financial support
    for daycare for
    sick children
    Financial support
    for non-certified
    daycare
    Support in
    times of need
    68
    Mercari as a Work Environment
    

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69. 　　
    ESG Policy (Materiality)

    69
    Mercari's material topics are those that we must take on in order to realize our long-term vision.
    Following internal and external changes, Mercariʼs materiality was updated in 2021 from how it was originally defined in 2019.
    Mercari has defined the following five topics as our materiality, as they relate to creating value to contribute to resolving social
    and environmental issues through our business, and creating the management foundation necessary for continuous growth.
    1
    Creating a Circular
    Economy/
    Mitigating Climate
    Change
    We will continue to
    pursue our idea of planet
    positive, where Mercari
    not only minimizes its
    environmental burden
    but helps solve
    environmental issues
    through its business and
    creates a circular
    economy where our finite
    resources are used
    sparingly.
    2
    Diversity &
    Inclusion
    We tackle structural
    discrimination and
    inequality issues by
    building a work
    environment where
    people of all backgrounds
    can achieve their
    maximum potential. We
    also strive to realize a
    service accessible to all.
    3
    Local
    Empowerment
    By finding solutions to
    issues unique to regions
    across the country, we
    aim to contribute to local
    economies and empower
    individuals and
    businesses.
    4
    Safe, Secure, and Fair
    Transactions
    We strive to provide a
    platform for secure and
    fair transactions so our
    users, merchants, and
    business partners feel at
    ease using our services.
    5
    Corporate
    Governance and
    Compliance
    We aim to establish a
    sound and transparent
    internal decision-making
    process to earn the trust
    of not only our users and
    business partners, but
    society as a whole.
    

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70. 　　
    Diversity & Inclusion (D&I)
    Unconscious Bias
    Workshop

    70
    The Unconscious Bias Workshop is mandatory
    for managers at Mercari. It is designed to help
    participants understand unconscious bias
    (unconscious prejudice) and develop a habit of
    recognizing unconscious bias in daily life, with
    the ultimate goal of promoting D&I. (Materials
    available for free online)
    We entered into a school education
    partnership with Kamiyama Marugoto
    Technical High School (tentative name), a
    private technical high school preparing to open
    in April 2023, to promote D&I. Through this
    partnership, we will incorporate Mercari’s D&I
    expertise into school education.
    We run Build@Mercari, a software engineer
    training program to support tech industry
    minorities such as women, the LGBT+
    community, or other people who feel that they
    are part of an underrepresented group.
    Partnerships with
    educational institutions

    Build@Mercari

    In order to achieve Mercari’s mission and provide a service welcomed by the
    diverse societies and cultures all around the world, we must first ensure that
    Mercari is an environment that respects and actively incorporates the
    opinions and ideas of all of our diverse employees. In January 2021, we
    established the D&I Council, a cross-organization internal committee with
    CEO Shintaro Yamada as chairperson. In this way, we work to promote D&I
    both inside and outside of Mercari Group.
    

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71. 　　
    Using Technology to Change How We Exchange Value
    71
    Differentiation through technology
    Used by more than 20 million people every month, Mercari
    focuses on differentiating ourselves through technology. As
    market competition grows fiercer, we believe that using not
    only our ideas but also advanced technology to make
    everyone’s life easier faster than any other company is what
    will make us globally competitive. Mercari is a tech
    company aiming for the world.
    Focus on AI
    At Mercari, we have a data collection of several billion items
    that we've gathered over the six years since we started our
    services. These are all photos and item descriptions that our
    users wrote when using the Mercari app, but this collection
    is different from that of e-commerce sites since there may
    be several of these pictures, item names, and details for one
    particular product. This data is very important for deep
    learning, allowing us to use pictures and text to create
    highly accurate machine learning models.
    

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72. 　　
    R&D Organization
    In September 2019, the R4D Advisory Board was
    established with the purpose of consulting
    external experts to get a third-person
    perspective and strengthening our
    decision-making process. Members of the
    Advisory Board include Prof. Jun Murai of Keio
    University, Prof. Yoshihiro Kawahara of The
    University of Tokyo, and Woo-Keun Yoon of the
    National Institute of Advanced Industrial
    Science and Technology (AIST). 72
    We have committed 1 billion JPY (over five years)
    to our Value Exchange Engineering collaborative
    research program with The University of Tokyo
    RIISE. With this collaboration between academia
    and industry, we aim to create a world where
    people all over the world can exchange value
    fairly and seamlessly.
    Mercari R4D is working together with the
    Kawahara Lab, the Niiyama Lab, and the Kakehi
    Lab from The University of Tokyo and the
    Nakagawa Lab from Osaka Prefecture University
    to conduct R&D into Poimo (short for “portable
    and inflatable mobility”), a new electric mobility
    device.
    Poimo is a new type of personal mobility that is
    easily inflatable, making it a comfortable size to
    ride on while also maintaining portability.
    NEW
    Mercari R4D was established in December 2017 as a research and development organization to set the concepts of
    “Research” and the four D’s (“Design,” “Development,” “Deployment,” and “Disruption”) as guidelines for our actions.
    Currently, in addition to doing research on quantum information technology, blockchain, etc., R4D also carries out
    activities with the Tech Governance Team, which is involved in policy planning and standardization.
    See R4D's website for the latest information: https://r4d.mercari.com/en/
    

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73. 　　
    Sports Business
    On July 30, 2019, Mercari announced it took control of Kashima Antlers.
    ● Powerful recognition and reputation
    ● J.League’s top-level management and business
    development
    ● Promotion of digitization
    Strengthening business base
    through technology and business
    management know-how
    Energizing local economy
    by leveraging technology
    ● Marketing and business development
    ● Top-notch technology in the industry
    ● Management supporting rapid growth
    ● Strong bond with Kashima Antlers as its
    hometown
    ● Tourism development leveraging rich resources
    Promoting DMO1
    (community development)
    by leveraging tourism
    resources
    1. DMO, Destination Management Organization, takes full advantage of local resources and promotes ”profitable” tourism community development with an aim to effectively
    and efficiently attract customers (as stated in a document prepared by the Japan Tourism Agency)
    73
    

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74. 　　
    History
    Feb
    Jul
    Aug
    Nov
    2013
    Founded Kouzoh, Inc. with a capital of 20M yen
    Funding: Acquired 50M yen from East Ventures
    Launched the Mercari marketplace app
    Funding: Acquired 300M yen from UNITED
    Renamed company Mercari, Inc.
    74
    Jan
    Mar
    Apr
    Sep
    Oct
    Nov
    New company: Founded US subsidiary Mercari, Inc.
    Funding: Acquired 1.45B yen from Global Brain and others
    New office: Opened the Sendai customer service center
    Fully launched the Mercari US app
    Mercari (JP) began to charge sales fees (free→10%)
    Funding: Acquired 2.36B yen from WiL and others
    New company: Founded UK subsidiary Mercari Europe Ltd
    2014
    2015
    Mar
    Apr
    Sep
    Relocated the head office (Roppongi Hills)
    Started the RakuRaku Mercari Shipping delivery service
    New company: Founded Souzoh, Inc. to manage new
    businesses within Mercari Group
    2016
    Feb
    Mar
    Apr
    Oct
    New initiative: Introduced the benefits system Merci Box
    Funding: Acquired 8.4B yen from Mitsui & Co. and others
    Released the community classifieds app Mercari Atte
    New company: Founded UK subsidiary Merpay Ltd
    Mercari (US) began to charge sales fees (free→10%)
    2017
    Feb
    Mar
    May
    Jul
    Aug
    Nov
    Dec
    New company: Zawatt Inc. became a wholly owned subsidiary
    New office: Opened the Fukuoka customer support center
    Released the Mercari UK app
    Launched marketplace app for books,
    CDs, and DVDs Mercari Kauru
    Released live video streaming feature Mercari Channel
    Launched marketplace app exclusively for brand name items
    Mercari Maisonz
    Released immediate purchase service Mercari NOW
    New company: Founded Merpay, Inc.
    New organization: Established R4D, a research and development
    team with the goal of social implementation
    

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75. 　　
    History
    75
    2018
    Feb
    Mar
    Apr
    May
    Jun
    Jul
    Oct
    Dec
    Launched bike share service Merchari in Fukuoka
    Rebranded the Mercari US app
    Closed Mercari Atte
    Launched skill sharing service teacha
    Received new listing approval
    Listed on the Mothers Section of the Tokyo Stock Exchange
    Closed Mercari Maisonz, Mercari NOW, and teacha
    Rebranded Mercari, Inc.
    Dissolved UK subsidiaries
    Closed Mercari Kauru
    2019
    Closed the Mercari UK app
    Began requiring identity verification when signing up
    Launched the mobile payment service Merpay
    LINE Pay and Merpay formed a strategic business partnership
    Dissolved Souzoh, Inc./Merchari succeeded to neuet, Inc.
    Closed Mercari Channel
    Kashima Antlers F.C. Co., Ltd. became an owned subsidiary
    Started cross-border sales to over 100 countries and regions
    Jan
    Feb
    Mar
    Jul
    Aug
    Dec
    2020
    Merpay entered a basic agreement to acquire all shares of Origami Inc.
    Mercari, Merpay, and NTT DOCOMO formed a business partnership
    Began the pre-opening of Mercari Station, Mercari’s first physical shop,
    in Shinjuku Marui Main Building
    Established Experts Committee on the Ideal Form of a Marketplace
    Jan
    Feb
    Jun
    Jul
    2021
    Announced our Marketplace Principles
    Established Souzoh, Inc.
    Established Mercoin, Inc.
    Launched Mercari Shops on a trial basis
    Launched a small-sum loan service Merpay Smart Money
    Mercoin acquired all shares of Basset Inc.
    Introduced a new work style policy called
    “Mercari’s New Normal Work Style ‘Your Choice’”
    Established Merlogi, Inc.
    Launched full rollout of Mercari Shops
    Joined forces with the six Pacific League baseball teams and Pacific
    League Marketing on “Pacific League Exciting Moments β” Collection
    NFTs
    Jan
    Apr
    Jul
    Aug
    Sep
    Oct
    Dec
    2022
    Shifted to new management execution structure for Mercari Group
    and changed responsibilities for members of leadership
    Changed listing on the Tokyo Stock
    Exchange from the Growth Market segment to the Prime Market
    segment
    Established Mercari Software Technologies India Private Limited in
    Bengaluru, Republic of India
    Opened the new office, Mercari Base Tokyo
    Conducted a large-scale update to the app
    Completed series A round investing in Beebs
    Launched the Mercard credit card
    Jan
    Jun
    Sep
    Oct
    Nov
    2023
    Absorbed Merlogi, Inc.
    Unveiled a new Group mission on Mercari, Inc.’s 10th anniversary
    Started offering a service for trading bitcoin
    Jan
    Feb
    Mar
    

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