2024 Must-know_automations

On Oct. 3, 2024, I spoke at BrightonSEO about automations in the SEO world. In my talk I talk about how you can use Python to automate parts of keyword research and spot on page opportunities. I also briefly explain the possibility of linking Screaming Frog to ChatGPT.

Transcript

1. 2024 must-know automations Frank van Dijk MAATWERK ONLINE Maatwerkonline.nl/brightonseo-2024/ @frankvndijk @frankvndijk
4. Well, that did not go as planned...
6. How to automate parts of keyword research In this session I'll cover Automate spotting on page opportunities Getting more out of SF and ChatGPT connection
8. Why is a LLM so bad at clustering?
9. Keyword Keyword Similar URLS Similarity between two keywords
10. Let's trust the algorithm
11. Keyword Keyword Keyword Keyword Keyword Keyword
12. Longlist Content plan
13. Sweet spot?
14. Keyword Keyword Keyword Topic Keyword Keyword Keyword Topic Keyword Keyword Keyword Topic Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword
15. It saves lots of time Clustering 1.000 keywords Manually Python 3 hours 😅 15 minutes 🤯
16. Try it yourself!
17. Keyword Keyword Keyword Keyword Keyword Keyword
18. Autosuggest Others search for People also ask
19. People also ask
20. Question Question Question Question Question Question
21. Temperature → 0.0 Top P → 0.1 Presence penalty → 1.0
22. Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Question Question Question Blog title Question Question Question Blog title Question Question Question Blog title
23. Quality traffic Topical authority
24. Does your content answers the paa?
26. URL URL URL URL URL URL URL URL URL URL Recommendation URL Recommendation URL Recommendation URL Recommendation URL Recommendation URL
27. Large websites 🤯
29. 🔎 🔎 🔍
30. Target URL Target URL Target URL Target URL Target URL Target URL Target URL Target URL Target URL Target URL Source URL Source URL Source URL Target URL Source URL Source URL Source URL Target URL Source URL Source URL Source URL Target URL
32. ChatGPT API Part of page Prompt
33. Create a title tag or meta description Create in bulk Create specific content like an FAQ section Create structured data
34. Analyse whether EEAT guidelines are met Analyse in bulk Analyse for content opportunities Essentially any kind of on page optimisation
35. ChatGPT output
37. Dream big, start small Use ChatGPT as a standard Start scraping small things with: Web Scraper - extension Try to do things in bulk with SF + ChatGPT
40. A mindset that helps you automate things Key take aways - from me to you A reason to do more with Python Handful of practical automations you can use
41. Grab the slidedeck & automations @frankvndijk On X (Twitter) and LinkedIn