My opinions on how we should be doing design at tech companies. Hint: lean + jobs to be done.
First given at #SFRails, June 2014
Reading on jobs to be done:
- Hayden Christensen on the Harvard Business School blog: http://hbswk.hbs.edu/item/5170.html
- An interview with Basecamp designer Ryan Singer who describes JTBD applied to the design process in great detail: http://insideintercom.io/an-interview-with-ryan-singer/
toot me @fredsters_s