Growth hacking

142db55abf0e6eec31639e9abf7dd7e3?s=47 GDP Labs
October 25, 2016

Growth hacking

142db55abf0e6eec31639e9abf7dd7e3?s=128

GDP Labs

October 25, 2016
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  1. 2.

    1. Day 1 - Growth Hacking 101 by Sky Chew

    2. Day 2 - Organic Search User Acquisition by Ilman Akbar 3. Day 3 - Paid Advertising by Yanly Riky 4. Day 4 - Advanced Web Analytics by Steven Sentosa 5. Day 5 - User Activation & Conversion Optimization by Fannie Fikri 6. Day 6 - Retention & Referral by Doan Lingga GROWTH HACKING AGENDA
  2. 4.

    “Growth Hacking IS Experiment Driven Marketing” Sean Ellis, Growthacker.com Image

    source: 1. http://theianchan.com/marketing-and-growth-hacking/ 2. hhttp://conversionxl.com/growth-hacking/
  3. 6.

    those whom adapt into becoming a growth hacker Image source:

    1. https://medium.com/@clarabuchanan/why-growth-hacking-isn-t-just-marketing -4ce13e673c7f#.jknazc7on
  4. 8.

    “Startups don’t need growth hackers – at first. They need

    products that are really working in the market. This means users love it, that there’s lots of retention and engagement, even at small numbers. Andrew Chen - Uber Image source: 1. https://medium.com/@clarabuchanan/why-growth-hacking-isn-t-just-marketing -4ce13e673c7f#.jknazc7on
  5. 10.

    Unique visitor, #clicks Unique visitor, #sign up Log in 3

    times or more, 3 unique activity days in a month Shares via email, social media etc Paid conversion Image source: 1. http://startitup.co/guides/374/aarrr-startup-metrics
  6. 17.

    QUALITY CONTENT ON - PAGE OPTIMIZATION USABILITY & TECHNICALLY EXPERT

    TRUSTWORTHY AUTHORITATIVE EASY NAVIGATION ACCURATE TITLE and H1 FAST LOADING SIMPLE URL with TARGET KEYWORDS META DESCRIPTION MACHINE READABLE
  7. 18.

    OFF - PAGE OPTIMIZATION External Links > Internal Links Links

    from unique domains > links from previously linking sites Links from more important, popular, trusted sites > random sites Links from “inside” unique content > footer, sidebar, etc
  8. 20.

    MEASUREMENTS KEYWORDS RANKING MONITOR BACKLINK PERFORMANCE ORGANIC SEARCH PERFORMANCE TOOLS:

    CUTERANK, AHREFS TOOLS: AHREFS TOOLS: GOOGLE SEARCH CONSOLE
  9. 23.

    Don’t • Focusing on something categories/products you’re not strong on

    • Focusing on competitor’s keyword • Advertise on products that you don’t have Do • Check for duplicate keywords • Keep small and targeted ad groups (5-10 keywords) AdWords Keywords
  10. 26.

    Conversion Rate Optimization The process of A/B testing different version

    of web/app elements and landing pages to find out which one converts more visitors into customers by identifying it through leading indicator Image source: http://blog.appodeal.ru/wp-content/uploads/sites/2/2015/12/ab-split-testing.png
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    Retention Strategy ➜ Direct Feedback ➜ Email Marketing ➜ Surveys

    ➜ Live chat ➜ Gamification ➜ Cohort analysis Image source: http://cohortanalysis.com/