Mastering International SEO with Strategic Hreflang - Brighton SEO

Brighton SEO October 2025 - aligning international search performance with business operations using hreflang.

Transcript

2. International site structures are often designed to support business operations, not search. #brightonSEO www.linkedin.com/in/georgia-james-seo/
3. #brightonSEO www.linkedin.com/in/georgia-james-seo/
4. #brightonSEO www.linkedin.com/in/georgia-james-seo/
5. #brightonSEO www.linkedin.com/in/georgia-james-seo/
6. (with hreflang) #brightonSEO www.linkedin.com/in/georgia-james-seo/
7. hreflang specifies the linguistic and geographic variations of a webpage #brightonSEO www.linkedin.com/in/georgia-james-seo/
8. <link rel="alternate" hreflang="en" href="https://georgia.com" /> #brightonSEO www.linkedin.com/in/georgia-james-seo/
9. hreflang="en-GB" hreflang="en" hreflang="x-default" #brightonSEO www.linkedin.com/in/georgia-james-seo/
11. hreflang is dying? #brightonSEO www.linkedin.com/in/georgia-james-seo/
12. Do we need hreflang? Well, can you? Can’t search engines just figure it out? #brightonSEO www.linkedin.com/in/georgia-james-seo/
13. Game time!!! WWBSEOD? #brightonSEO www.linkedin.com/in/georgia-james-seo/
14. British English georgia.co.uk #brightonSEO www.linkedin.com/in/georgia-james-seo/
15. American English georgia.com #brightonSEO www.linkedin.com/in/georgia-james-seo/
16. German georgia.de #brightonSEO www.linkedin.com/in/georgia-james-seo/
17. German georgia.com/de #brightonSEO www.linkedin.com/in/georgia-james-seo/
18. American English georgia.us #brightonSEO www.linkedin.com/in/georgia-james-seo/
19. georgia.us georgia.com #brightonSEO www.linkedin.com/in/georgia-james-seo/
20. georgia.com georgia.co.uk georgia.us georgia.au georgia.ca 42 domains #brightonSEO www.linkedin.com/in/georgia-james-seo/
21. Do we need hreflang? Can’t search engines just figure it out? #brightonSEO www.linkedin.com/in/georgia-james-seo/
22. Search Engines are smart, but they’re not mind readers. #brightonSEO www.linkedin.com/in/georgia-james-seo/
23. hreflang is technical. Where it points is strategic. #brightonSEO www.linkedin.com/in/georgia-james-seo/
24. Better for Search Better for Users Better for Business #brightonSEO www.linkedin.com/in/georgia-james-seo/
25. #brightonSEO www.linkedin.com/in/georgia-james-seo/
26. Step 1: Look at the Data #brightonSEO www.linkedin.com/in/georgia-james-seo/
27. Where are your users coming from and why are they arriving there? #brightonSEO www.linkedin.com/in/georgia-james-seo/
28. Is SEO supporting the rest of your marketing efforts? #brightonSEO www.linkedin.com/in/georgia-james-seo/
29. Are you your own competitor? en-GB en-US en-AU UK rank 1 US rank 1 AU rank 1 #brightonSEO www.linkedin.com/in/georgia-james-seo/
30. en-GB en-US en-AU UK rank 21 45 15 US rank 31 29 67 AU rank 50 90 45 Are you your own competitor? #brightonSEO www.linkedin.com/in/georgia-james-seo/
31. Step 2: Speak to the teams involved #brightonSEO www.linkedin.com/in/georgia-james-seo/
32. #brightonSEO www.linkedin.com/in/georgia-james-seo/
33. Where do we need to act? What can we leave alone? #brightonSEO www.linkedin.com/in/georgia-james-seo/
34. #brightonSEO www.linkedin.com/in/georgia-james-seo/
35. #brightonSEO www.linkedin.com/in/georgia-james-seo/
36. Step 3: Don’t overcomplicate it #brightonSEO www.linkedin.com/in/georgia-james-seo/
37. hreflang="en-GB" hreflang="es-ES" hreflang="fr-FR" hreflang="ja-JA" #brightonSEO www.linkedin.com/in/georgia-james-seo/
38. hreflang="en" hreflang="es" hreflang="fr" hreflang="ja" #brightonSEO www.linkedin.com/in/georgia-james-seo/
39. hreflang="en" hreflang="es" hreflang="fr" hreflang="ja" hreflang="x-default" #brightonSEO www.linkedin.com/in/georgia-james-seo/
40. The purpose of hreflang is to specify variants. (not all pages will have one) #brightonSEO www.linkedin.com/in/georgia-james-seo/
41. en-GB en-US en-AU UK rank 21 45 15 US rank 31 29 67 AU rank 50 90 45 #brightonSEO www.linkedin.com/in/georgia-james-seo/
42. #brightonSEO www.linkedin.com/in/georgia-james-seo/
43. Step 4: Do what you can #brightonSEO www.linkedin.com/in/georgia-james-seo/
45. georgia.com georgia.co.uk georgia.us georgia.au georgia.ca 42 domains #brightonSEO www.linkedin.com/in/georgia-james-seo/
46. 11 homepages georgia.com georgia.co.uk georgia.us #brightonSEO www.linkedin.com/in/georgia-james-seo/
47. live on homepage #brightonSEO www.linkedin.com/in/georgia-james-seo/
48. #brightonSEO www.linkedin.com/in/georgia-james-seo/
49. #brightonSEO www.linkedin.com/in/georgia-james-seo/
50. #brightonSEO www.linkedin.com/in/georgia-james-seo/
51. Think business first Then, support it technically #brightonSEO www.linkedin.com/in/georgia-james-seo/
52. International site structures have to support business operations, not just search. #brightonSEO www.linkedin.com/in/georgia-james-seo/
53. Thank you! Slides: https://speakerdeck.com/georgiajamesseo LinkedIn: https://www.linkedin.com/in/georgia-james-seo/