• www.CleanCrowd.com • 802.242.1293 11/16 Line 26: equipment includes Computers, Furniture, and Office supplies; Line 27: insurance can be kept to a minimum, but at least Liability Insurance will be necessary for the business and premises, Line 28: in order to account for anything that may have been missed, unaccounted, or underestimated we have included a contingency at the rate of of the rest of the expenses; Totals Line 32-33: EBITDA means Earnings Before Interest, Taxes, Depreciation, or Amortization and represents the Annual and Monthly Gross Profit on lines 32 and 33 respectively; Line 34: the Cash Flow is a tally of the annually accumulated Gross Profits of the business; Line 36: the Operating Margin is the Gross Profit as a percentage of Gross Revenues; Line 37: if the business is operating regularly and with a strong operating history and future, one way to value the company is as a multiple of EBITDA, which is essentially assuming that the company will produce the same Gross Profit for the multiple of years. Line 38: the Present Value (PV) of Future Cash Flows is a calculation of the value now, of the EBITDA paid out over the Multiple years at a discounted rate of . This is a more appropriate (and conservative) method for calculating the value of the business at any given time because it allows for discounting using a purchasers Weighted Average Cost of Capital and associated risk factors. Analysis The main factors driving the revenue of the company are 1) the Price charged for space, and 2) the Occupancy. The two are not exclusive and are inextricably linked. If one increases Price more than the market will bear, the Occupancy will suffer, and oppositely, if one decreases Price lower than the market, Occupancy should increase. There is no way to know beforehand how the average market price will fluctuate, however it will be very important to monitor the market price on an on-going basis. As mentioned in the Market Analysis above, although the smaller rentals bring in more per square foot, their net occupancy is low and therefore less favorable than the larger footprints. The largest costs for operation are 1) Labor, 2) Debt Servicing, and 3) Land Leasing. There may be some opportunity to decrease the Land Leasing, depending on the temperance of and what they expect to receive from the use of the land. Additionally, depending on the terms of the loan the Debt Servicing component may change considerably. With respect to the total cost to build, we searched for average costs to build this type of facility an spoke with a few business owners. Based on that evidence, we assumed an average cost of per Square Foot to build storage rental space and per Square Foot to build RV Storage. The additional components were estimated based on prices provided by the Client and verification through research and discussions with contractors. Figure 4.2 below shows the assumed construction costs.