Strategies for Multilanguage Ad Copy Optimisation with LLMs - Gokce Yesilbas - Hero Conf

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1. JACKIE WEEVER JANUARY 2024 WILLKICKYOUOUT VERVAUNT
2. #brightonseo in/gokceyesilbas 󰠁 Senior Paid Media Consultant at Vervaunt. GOKCE YESİLBAS
3. 󰠁 Senior Paid Media Consultant at Vervaunt. 🎓 MSc Business Intelligence & Digital Marketing Brunel University of London. #brightonseo in/gokceyesilbas GOKCE YESİLBAS
4. 󰠁 Senior Paid Media Consultant at Vervaunt. 🎓 MSc Business Intelligence & Digital Marketing Brunel University of London. ⭐ International Speaker. #brightonseo in/gokceyesilbas GOKCE YESİLBAS
5. #brightonseo in/gokceyesilbas 󰠁 Senior Paid Media Consultant at Vervaunt. 🎓 MSc Business Intelligence & Digital Marketing Brunel University of London. ⭐ International Speaker. 🤍 “All About Digital Marketing & Data Analytics” newsletter on Linkedin. GOKCE YESİLBAS
6. CAT MOTHER 🐈 BUFTEK SUFLE #brightonseo in/gokceyesilbas
7. From Struggle to Success Prompting Techniques LLM Comparison Balancing Brand Voice & Culture #1 #2 #3 #4 #brightonseo in/gokceyesilbas
8. From Struggle to Success Prompting Techniques LLM Comparison Balancing Brand Voice & Culture #1 #2 #3 #4 #brightonseo in/gokceyesilbas
9. From Struggle to Success Prompting Techniques LLM Comparison Balancing Brand Voice & Culture #1 #2 #3 #4 #brightonseo in/gokceyesilbas
10. From Struggle to Success Prompting Techniques LLM Comparison Balancing Brand Voice & Culture #1 #2 #3 #4 #brightonseo in/gokceyesilbas
11. STILL USING GOOGLE TRANSLATE in 2025?
12. LLMs GOT YOU COVERED!
13. I tested LLMs for ad copy optimisation… #brightonseo in/gokceyesilbas
14. WON LLMs #brightonseo in/gokceyesilbas
15. LLM CTR Human-generated 11.0% ChatGPT-4o 13.2% Claude 3.5 Sonnet 13.0% IN GERMAN #brightonseo in/gokceyesilbas
16. LLM CTR Human-generated 12.0% ChatGPT-4o 26.7% Claude 3.5 Sonnet 18.4% IN TURKISH #brightonseo in/gokceyesilbas
17. efficient 1 #brightonseo in/gokceyesilbas
18. creative 2 #brightonseo in/gokceyesilbas
19. maintain cultural authenticity 3 #brightonseo in/gokceyesilbas
20. A Journey of Transformation
21. Large Language Models
22. #brightonseo in/gokceyesilbas
25. English 󰏅 French 󰏃 Spanish 󰎼 Chinese 󰎩 Japanese 󰏦 Claude 3.5 Sonnet Claude 3.5 Sonnet Claude 3.5 Sonnet Claude 3.5 Sonnet Claude 3.5 Sonnet GPT4o Llama 3.3 Instruct Deepseek V3 GPT4o o1-mini Deepseek V3 Deepseek V3 GPT4o o1-mini Deepseek V3 Qwen 2.5 Instruct o1-mini Qwen 2.5 Instruct Deepseek V3 GPT4o o1-mini Qwen 2.5 Instruct o1-mini Gemini 1.5 Pro Gemini 1.5 Pro TOP 5 MODELS BY LANGUAGE
26. #brightonseo in/gokceyesilbas
27. #brightonseo in/gokceyesilbas
28. Advanced Prompting Techniques
29. instead of this: #brightonseo in/gokceyesilbas
30. RULE #1 write like this #brightonseo in/gokceyesilbas
31. PROMPT TECHNIQUES FOR MULTI-LANGUAGE AD COPIES #brightonseo in/gokceyesilbas
32. PROMPT TECHNIQUES FOR MULTI-LANGUAGE AD COPIES CHAIN OF THOUGHT PROMPTING 1 #brightonseo in/gokceyesilbas
33. How CoT Prompting Works? • Break down into manageable steps for reasoning • Guide with exemplars #brightonseo in/gokceyesilbas
34. Basic Prompt: Include “Think step-by-step” in your prompt. #brightonseo in/gokceyesilbas
35. Guided Prompt: You are an expert copywriter. I need you to generate a compelling ad copy for a new eco-friendly water bottle. First, think about the target audience, key benefits, unique selling points, and the tone of voice. Then, outline your thoughts in bullet points. Finally, based on your reasoning, provide the final ad copy. Think step-by-step. #brightonseo in/gokceyesilbas
36. Structured Prompt: You are an expert in creating ad copies. For the new eco-friendly water bottle, please follow this structure: 1. Audience Analysis: Identify who is most likely to be interested in this eco-friendly water bottle. 2. Benefits: List the top benefits that make this product appealing (e.g., sustainability, durability, style). 3. Tone and Style: Decide on a tone that is friendly, informative, and inspiring. 4. Unique Value Proposition: Define what sets this product apart from competitors. Based on the above, generate a final ad copy for the product. #brightonseo in/gokceyesilbas
37. Reasoning LLMs #brightonseo in/gokceyesilbas • o1 • o3 mini high • gemini 2.5 pro • deepseek r1
38. Include: do not show final review at the end of the reply #brightonseo in/gokceyesilbas
39. PROMPT TECHNIQUES FOR MULTI-LANGUAGE AD COPIES EXPERT SIMULATOR PROMPTING 2 #brightonseo in/gokceyesilbas
40. Use CoT prompting with expert simulator: #brightonseo in/gokceyesilbas
41. PROMPT TECHNIQUES FOR MULTI-LANGUAGE AD COPIES CROSS LINGUAL PROMPTING 3 https://arxiv.org/pdf/2310.14799 #brightonseo in/gokceyesilbas
43. #brightonseo in/gokceyesilbas
44. #brightonseo in/gokceyesilbas
45. #brightonseo in/gokceyesilbas
46. #brightonseo in/gokceyesilbas
47. • Langtail Playground RUN YOUR PROMPTS ON #brightonseo in/gokceyesilbas
48. Maintaining Brand Voice & Cultural Nuances
49. Brand Voice 1 #brightonseo in/gokceyesilbas
50. Ad Copy Length & Number Search & Negative Keywords USPs CTAs Ad Copy Examples
51. 2 Cultural Nuances #brightonseo in/gokceyesilbas
52. Global success isn't about speaking many languages - it's about speaking each language well. #brightonseo in/gokceyesilbas
53. local traditions cultural context slangs/idioms tone of voice #brightonseo in/gokceyesilbas
54. “Write an ad copy that incorporates local idioms, humor, and cultural references. Ensure the tone is respectful, engaging, and tailored to the audience's values.” EXAMPLE PROMPT #brightonseo in/gokceyesilbas
55. What We’ve Covered ☑Select the most suitable LLM ☑Use prompt techniques ☑Feed your prompt ☑Automate your ad copy process #brightonseo in/gokceyesilbas
56. Let’s Connect󰛎 speakerdeck.com /gokceyesilbas /in/gokceyesilbas