2 cities conversion rate same as native app. Tier 3 cities, conversion rate is 30% higher with PWA. • PWA is 200KB which 300x smaller than Android and 500x than iOS. • 20% of users who book in the PWA had previously uninstalled app. Source: Google, http://bit.ly/2q9D4EA
Fit any form factor. RWD FTW! Connectivity Independent Oﬀline features thanks to service workers. App-like interactions App shell for apps navigation. Fresh Up-to-date thanks to service workers. Safe Served on HTTPS. Discoverable Manifest files identify them as apps. Re-engageable Push notifications bring people back to apps. Installable Can be installed to the home screen w/o app stores. Linkable Still part of the web—URLs still work. Progressive Use progressive enhancement for better experience.
Manage the browser history so back button goes to right location. • Back button in an app often implies a hierarchy, not simply going to the last screen you were on. • Do you rearchitect your site to create an app hierarchy?
of flakiness (and the easiest one to detect technically). PWAs and SWs give you the ability to be reliable for your users. That’s the advantage across all connection states (even online!) —Alex Russell
Redesign launches Better security with HTTPS Faster site via HTTP/2 Better bookmarks via manifest Oct 3 Faster pages Oﬀline fallback It’s a PWA! service worker Oct 18 Oﬀline pages Oﬀline indicator Improved font loading Nov 22 Push notifications HTTP/2 Link Preload Dec 7 Small tweaks PWA announced
Holding Tablet by Pixabay Schedule Planning by Startup Stock Photos Hackers by Christopher Dombres NSA by by Mario Antonio Pena Zapatería Map Location Symbol by Tumisa Smartphone on Bridge by Jeremy Levin Hype by Kerry J Instagram App on iPhone by Pixabay Man in Fuzzy Hat by Gratisography Southbank - Samsung Galaxy S8 (1) by TaylorHerring Now THIS is comfort! by Garry Wilmore Trojan Horse by Hsing Wei Cold Snow Man Person Asphalt Blur Car City by Pixabay Woman Listening to Music by bruce mars Woman and Dog by Tookapic Focus by Mark Hunter Person Holding Silver iPhone by rawpixel.com MacBook Air Beside Painting by rawpixel.com Android Phone by freestocks.org Smart Watch by Oliur Rahman Apple Oﬀice Internet iPad by Pixabay Woman Jumping by Quang Anh Ha Nguyen SEM by Pixabay Legs on Chair by kaboompics.com In Hiding by Taylor McBride Medusa Kill Switch by Scott Hart White Auto Gauge by Mikes Photos Blue and Silver Stethoscope by Pixabay Tortoise by Frans Van Heerden iPhone Photo on Railroad Tracks by Kaique Rocha database by ✦ Shmidt Sergey ✦ from the Noun Project Cloud by Blackwoodmedia.com.au from the Noun Project Responsive Design by Delwar Hossain from the Noun Project cogs by Gregor Cresnar from the Noun Project Special thanks to these fabulous people who graciously shared their work under Creative Commons.