• An increased access to information • An increased awareness towards maintaining a healthy lifestyle Changes in consumer behaviours regarding: • Physical activity • Eating habits • Smoking • Health monitoring gadgets and more
68 responses • Mostly female respondents • Majority of respondents aged 19-25 • Respondents value their physical health but do not consider themselves to be as healthy • Likely to be influenced but not necessarily more likely to purchase Data Trends: • Male vs Female • Age Groups
Global Internet users: 4 billion • Mobile phone users: 5.135 billion • E-Commerce: 2.143 trillion USD Rise of Internet of Things (IoT) • Integration: Internet, device, data • Wearable technology: Fitness tracker • Awareness
Access to information Negative impacts • Comparison effect • Social media influencers - Paid to push information - Paid to push products - Be aware of fake news and propaganda
New food innovations and enhancements Challenges • Food labelling regulations • The cost of health foods and fitness facilities Adjustments for the future • Accept the trend • Product differentiation within a competitive market
Internet and social platform • Amount of information • Quality of information Increased life expectancy Increased self-awareness of health Increased demand for health products and services
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