State of SEO: 2012

Transcript

1. Image: http://www.brafton.com The State of SEO in 2012 Dawn Wentzell
2. Image: http://www.yourteube.com
3. WHAT’S NEW? Image: http://www.vanseodesign.com
4. A LOT! Image: http://www.vanseodesign.com
5. 200 identified changes to Google’s algorithm in 2012 so far
6. THE BIG ONES:
7. PANDA V1.0 released Feb 23, 2011 Image: http://www.flickr.com/photos/st3f4n/3412305562/
8. Image: http://www.flickr.com/photos/st3f4n/3412305562/ Rolling Update: v3.6 released April 27, 2012
9. Target: Content Farms
10. PENGUIN Released April 24, 2012 (Penguin kills kittehs) Image: http://www.flickr.com/photos/ pinguino/2656304738/
11. Image: http://www.flickr.com/photos/ pinguino/2656304738/ Target: Over Optimization or Spam
12. “PAGE LAYOUT ALGORITHM” Image: http://www.discoverme.com.au Released Jan. 19, 2012
13. Target: Sites with too many ads “above the fold” (Or more generally, sites offering very little value in comparison to ad space) Image: http://www.sweetspotmarketing.com
14. SUMMARY: YOU CAN’T FAKE IT ANYMORE Image: http://www.flickr.com/photos/paloetic/4623079890/
15. WHAT SHOULD YOU DO? Image: http://explodingdog.com
16. Keep being awesome
17. Don’t publish crap just for the sake of publishing Image: http://72ave.com
18. Don’t build crap back links
19. Develop relationships Image: http://www.mediajunction.com
20. BE PROACTIVE!
21. Get your house in order first
22. THEN JUST DO GOOD MARKETING!
23. Thank You Dawn Wentzell dawnwentzell.com @saffyre9 Image: http://www.brafton.com