4 tips to visualize Customer Behavior

Link to article and code: https://towardsdatascience.com/4-tips-to-visualize-behavior-with-python-matplotlib-follow-by-easy-tutorial-dc11f35b5b10

Transcript

1. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . 4 Tips to Visualize Behavior With Python Matplotlib PyLadies Vancouver / 2020-10-27
2. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . About Ha Senior Data Analyst @ Unbounce Co-organizer, Women in Data Science Vancouver Area of interest: customer behavior
3. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c .
4. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c .
5. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . 5 GOAL: How customers engage with our builder during their subscription?
6. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c .
7. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . 7 Tip #1: Mix Color
8. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . different events that only happen once, but they may happen on the same day
9. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c .
10. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . 10 Tip #2: Shapes & Opacity
11. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . different events that can happen multiple times on the same day
12. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c .
13. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . Tip #3: Same scale for comparison 13
14. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . compare one entity to another
15. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c .
16. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . Tip #4: Make it reproducible 16
17. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . “When you’ve written the same code 3 times, write a function” - David Robinson
18. U n b o u n c e M a r k e t i n g S o l u t i o n s I n c . Detailed instructions and source code