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What The Hell Game Industry Is Doing
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Jheng Wei Ciao
September 27, 2011
3
1.6k
What The Hell Game Industry Is Doing
內容大綱:
- 台灣遊戲產業演進
- 破解遊戲產業迷思
- 國內遊戲產業困境
- 國外休閒遊戲產業
- 獨立遊戲開發領域
- 遊戲開發實例
- 移動遊戲平台的現況與走向
Jheng Wei Ciao
September 27, 2011
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Transcript
༷Ꮥପุพʡჿk ෂᅧପุਖ਼ᕚᑺࢭ ೕɿᜳᖹ̒༩ ೕɿᜳᖹ̒༩ ˖ʷɽኪอၲӺה
ͭശɽኪ༟ৃʈӻଭุ 7ϋ༷Ꮥุޢ༟ዝ 2004ϋ4˜ ~ 2010ϋ4˜ 2ග༷Ꮥʮ̡ᔖ ᅰಛ MMOeArcade ၾ iPhone
༷Ꮥ ༷Ꮥක೯Blogjೕɿᜳᖹ [Monkey Potion] 2010ϋ4˜ԙʦ ༟ഄึሙᑺࢪ ዹ༷ͭᏕක೯٫ ᗫҢ
ʫ࢙ɽၤ ̨ᝄ༷Ꮥପุစආ ॎ༆༷Ꮥପุܠ ʫ༷ᏕପุѢྤ ̮;ඝ༷Ꮥପุ ዹ༷ͭᏕක೯ჯਹ ༷Ꮥක೯ྼԷ ਗ༷Ꮥ̨̻ٙତرၾԐΣ
̨ᝄ༷Ꮥପุစආ
༷Ꮥ݊ʡჿk ՍؐΙj༷Ꮥᕐᅳ ᅳɢ ᖑԪ ʃʾࡁٙͣ˚ྫྷ ई൬͛նِٙจՅ
Gears of War 2
Catherine
ŹŹŻ݊ʡჿk ೌးٙᇖ̌ʺॴ ೌૹٙ૨͂ᘒ ೌ༷ࠢٙᏕࣛග กᄆٙ࢈ᆀٟʹ̨̻
ཀ̘Ցତί ఊዚ༷Ꮥ ຬɛᇞɪ༷Ꮥ ˜൬Փ е൬Փ ၣ༷ࠫᏕ
ତίՑ͊Ը ໊ٟ༷Ꮥ ਗ̨̻༷Ꮥ ช༷Ꮥ ໊ٟÐਗØk
༷Ꮥdʔස˟Ϥ Νɛ༷Ꮥ ;ඝ༷Ꮥ ԃ༷Ꮥ ᖵஔ༷Ꮥ ዹ༷ͭᏕ
ॎ༆༷Ꮥପุܠ
̙˸ϓ˂ِ༷Ꮥk ϓ˂ࠦ࿁ཥ໘eཥ໘eཥ໘ ɛjึᙄeࠦ࿁ࠦীሞ ِ༷Ꮥ = ༊Іʉ༷ٙᏕ ԫྼ݊...
މО̥ϞŹŹŻk ఊዚ༷Ꮥʊϥk ̹ఙᅼjʕ˖ vs. ̮ ਠุᅼόjɓϣ vs. ᎖ᐿ ࡡΪ݊...
މО̥Ϟɧ¯؛ڪk ટաܓ ˖ʷࢨମ ਖ਼ࣩࠬᎈ ତྼ݊...
ҢϞɓࡈܘಏ݂ٙԫl ݂ԫኬΣא˰ޢኬΣٙணࠇ ̙ঐʔλِdא٫ਂʔҁ ცҳɝᕼɽ༟๕ ༷Ꮥ݊௰Υቇٙ௴Ъదʧk ணࠇ٫Ⴍ݂ԫ vs. ᜫِႭІʉ݂ٙԫ ॆ݊...
௴จމˮk ҢϞɓࡈλ˴จdɓ֛ึ൴λِٙl ᚭᖕ˰ޢÐකː༵ఙ = ᚭᖕ༵ఙl ੂБɢ vs. ௴จ ӊࡈɛேϞᓃɿ ೌجྼତٙ௴จdӚϞᄆ࠽
௴จࠠࠅdੂБաׁଫ
ྠඟÐੂБɢ ν؈ЫҪɓࡈᎴӸٙᓃɿʹഗ̻ੱ ٙྠඟd˼ࡁึพौ̴iν؈ЫҪɓ ධ̻ੱٙ௴จʹഗᎴӸٙྠඟd˼ࡁ ึพ̴֛dאવ̴Ԩซ̈Չ˼̙Б ٙਂجf—— Ed Catmull, PixarΝ௴፬ɛ
މОცࠅᆠઋk ̥݊ɓ΅ቮݺɹٙʈЪk ̥݊ʈЪ = ̌ঐᄁ௪ٙʔλِழ ҢϞᆠАdҢ௰ɽk ᆠઋeᆠҝeᆠА ̥݊ɝఙՎ ʔ̙ೌࠢɪၤ
ਂ༷Ꮥܘბk ბᏢəlll Їˇɓක݊ ॆ͍ٙତྼ݊... 10% ბِจd90% ߮ʈЪ ॆٙ݊...
Ы݊Ⴉॆٙk Ϟεɛ˸މ˼ࡁซࠅႡЪ༷ᏕdШ̥݊Ϟ ڢ੬ˇᅰٙɛᐝ༆༷Ꮥක೯הცٙҳԒւᘠၾ ܵᚃߗɮঐɢfίਖ਼ࣩ௰ڋٙጳኧชፆ̘ʘ ܝdЫ̀ίᅰ˸˜ࠇאᅰ˸ϋࠇٙ˚ɿʕd ԒஈʔԈΈᇞٙᎆ༸း᎘༁Ԕ௶ήʈЪfЫ ̀ԑᆠฌႡЪ༷Ꮥd˸ߧఱၑίൖᇞʕ ʔԈᓃא٫ږ፺ࣛdʥ್ঐڭϞೌၾࡐ ˢٙᆠઋf—— Jacob
Stevens, ዹ༷ͭᏕක೯٫
ซආɝ༷Ꮥପุk ఃᛇِ༷ᏕØkఃᛇਂ༷Ꮥ ጳሳ Øk ঐɢ ϞঐɢdӚጳሳ ጳሳϓމʈЪ ጳሳʔഃʈЪ
ጳሳၾʈЪ ุቱฌλ٫jʾྠdΝɛଡ଼ᔌ ʈЪ྇ࡰjމə͛ݺdਂՑৗ; ͛қุjݺՑϼdҞᆀਂՑϼ Ы̙˸፯ϓމ...
ʫ༷ᏕପุѢྤ
༷ᏕପุɧɽѢྤ ̹ఙ ɛʑ ݴ
༷ᏕପุѢྤj̹ఙ ̨ᝄʕ ཀ̘jͭԑ̨ᝄd׳ʕ ତίjৎˀҸٙʕ Ν˖Ν၇dʔΝܠซ ᆄߕ˰ޢ ̹ఙᅼ ੶ැ˖ʷ
อ˰ߏകၦʘ༩ ᔚ˰ߏjෂ୕ྼʷஷ༩ อ˰ߏjᅰЗɨ༱ਕ̨̻ ConsolejXBLAePSNeWiiWare PC/MacjSteameOrigin MobilejApp Store
༷ᏕପุѢྤjɛʑ ɛʑᘩن όணࠇ٫j߅Ҧุ ߕஔணࠇ٫jᄿѓุeၣ༩ุeεదุ Άྌணࠇ٫jБุ іˏɢίࡳ༁k يሯe͛ݺۜሯeϓఱช
يሯ ϓఱช ͛ݺۜሯ Ң ɧࡡɢ
ɛʑࡳ༁Ըk ኪࣧԃ ࢪ༟ʿሙྌ Άྌணࠇਖ਼ژ߅ӻ ପኪഐΥ ʮ̡ ʔ̥݊ɛɢ༟๕ ପุ໊ٟ ٝᗆʱԮࠬं ྠഐኑၳɢ
༷ᏕପุѢྤjݴ ڦⶋ܉பՓ ࣛග൳ڗd্ᘠ൳εk ɛ˜ग़༑ 30 ɛྠඟd2 ϋҁϓٙਖ਼ࣩ 60 ɛྠඟd1 ϋʫ̙ҁϓk
໋ϙՑ ԫԫፋɢፋމdೌج̂ʱબᛆ ಃ˿ɼҷdႭϾʔᛓ
ਖ਼ࣩ၍ଣÐழʈØk ਖ਼ࣩ၍ଣݴ¯ழʈ˙ج ૢόւБ ڌࠦ̌˃dॷɪЪุ ͭจԄλdϓࣖʔ࿎ ༷Ꮥਖ਼ࣩ Ꮠ࿁ҷᜊٙઽઠ
̮;ඝ༷Ꮥପุ
̮;ඝ༷Ꮥ Casual Games / Downloaded Games ࣛಂj2000 ~ 2009 ̨̻jPC
ʿ Mac ࿁jɾdࢬ˴ ʔΝ̨ᝄ;ඝ༷Ꮥ ڢِ ૄ໊
;ඝ༷Ꮥٙतሯ 2D ࠦڌତމ˴ ᔊʷЪdɪ˓ ̙ᎇࣛᅲ৾אʕᓙ༷Ꮥ
;ඝ༷Ꮥٙᅰο ༷Ꮥᗫ̔ڗܓj10 ~ 20 ʱᙒ ༷Ꮥᐼࣛᅰjˇ 20 ʃࣛ ༷ᏕᏦࣩ࢙ඎjεᅰʃ 50
MB ༷Ꮥਯᄆjεމ $19.99
;ඝ༷Ꮥᗳۨ ஹᇞऊৰ (Match 3) ࣛග၍ଣ (Time Management) ᐄᅼᏝ (Simulation) ᒯᔛي
(Hidden Object)
Zuma
Diner Dash
Virtual Villagers
Mystery Case Files
Plants vs. Zombies
;ඝ༷Ꮥ೯Бਠ
;ඝ༷Ꮥක೯ ༰ෂ୕༷Ꮥჯਹ Эක೯ژᓟ ЭႡЪϓ͉ ЭҦஔࠬᎈ Эஷ༩װ੮ הცྠඟɛᅰˇ
;ඝ༷ᏕѢྤ Ѣྤၾܿ ልႡңᛕ ڢجɨ༱ ɽ٫ܩɽ ᏣΈ˵ତjਗ̨̻
ዹ༷ͭᏕක೯ჯਹ
Оፗዹ༷ͭᏕk Independent Games / Indie Games ʔ፠̮ৌਕ˕౪ ྠඟϓࡰˇ ʔ˸ᒃ፺މਬɓͦᅺ ̈І͟จқႡЪ༷ٙᏕ
;ඝ༷Ꮥ Økዹ༷ͭᏕ
World of Goo
Aquaria
Braid
Spelunky
Desktop Dungeon
ዹ༷ͭᏕ࢝ᚎʿᘩᒄ
ዹ༷ͭᏕϵຬɽЪ Minecraft ԸІՊٙක೯٫ Markus Persson મ͜ూࠬࣸٙ̚྅९ߕஔ(Pixel Art) ༷Ꮥ̨̻ WebePCeMac ਠุᅼό
܆ௐ༊කϗ൬ ᄣό֛ᄆ
Minecraft ༷Ꮥࠦ
Minecraft ࣨːዚՓ ઞ॰ၾ͛π ઞ॰͊ٝϾ፱ᒪٙ˰ޢ ࠦ࿁ලցʿيٙࢵᙰ װ༆ၾଡ଼Υ װ༆ዓ˝dϓމ˝᎘ ଡ଼Υ˝᎘dϓމʈՈ
Minecraft ܔጘЪۜ
Minecraft ̻ࠦ௴Ъ
ِːଣኪ ˋϖဧ༊᜕ (Bartle Test) ϓఱ٫ ઞᎈ٫ ٟʹ٫ ૨˓ Minecraft တԑઞᎈ٫ٙცӋ
Minecraft ɽԫߏ 2009ϋ10˜jᙑ̈܆ௐ༊و͉dකϗ൬ 2010ϋ12˜j༺Ց 30 ຬࢁ˹൬ɨ༱ᅰ 2011ϋ1˜j߉ॎ 100 ຬࢁ˹൬ɨ༱ᅰ 2011ϋ3˜jᚾܼ
4 ධ༷Ꮥක೯٫ɽᆤ 2011ϋ5˜j߉ॎ 200 ຬࢁ˹൬ɨ༱ᅰ
Оፗ Indiek Ϋᓥ༷Ꮥ͉ሯ ོᎸ௴อٙࠬं ྒྷ༊̰ٙۇं ࢙̍ࢨମ ௴ி̙ঐ
༷Ꮥක೯ྼԷ
Potion Action ᖹ˥Бਗ ୋɓಛዹͭႡЪٙਠุ༷Ꮥ
ߠ౻༟ࣘ ක೯ࣛj 3 ࡈ˜ ࡡۨႡЪ 1 ࡈ˜ ༷Ꮥක೯ 2 ࡈ˜
ႡЪྠඟj 2 ࡈɛ ߕஔணࠇ 1 ࡈɛ όணࠇ 1 ࡈɛ
ක೯ͦᅺ Ҧஔࠦ ᆽႩό࣪ݖ̙ٙ͜ ྠඟࠦ ܔͭၾߕஔணࠇ٫ٙΥЪҏ ਠุࠦ ᐝ༆ၾ Apple մૅٙݴ
Τ၈ၾوᛆਪᕚ iWhack Mole ༷ᏕΤ၈ʊπί iWhac Mole ༷Ꮥ̙ঐڧ˼ɛᛆू Potion Action ෆᔷމطᓹ
༷Ꮥϓᐶ ʃ 3000 ࢁ ᒻˇِΫ㉿ ӚϞᑚ˥
͍ΣࣖᏐ ҁٙਠุЪۜ ܔͭක೯٫ஹഐ ̰ʕኪ୦༷Ꮥணࠇ
Bonnie’s Brunch ԞٙϘʹ
Ңࡁਂ࿁ٙԫ1 ˿ɛౕҞٙൖᙂணࠇ ਖ਼ุٙߕஔணࠇࢪ ͛ਗݺᆌ༷ٙᏕԉЍ
Ңࡁਂ࿁ٙԫ2 Դ͜ Lua ᅠᄳٙଡ଼όݖ 60% Lua 30% C++ 10% Obj-C
༷Ꮥࡡۨක೯
Ңࡁਂ࿁ٙԫ3 ᕘ̮ٙጋڥࣛග ࡡཫࠇ 3 ࡈ˜ҁϓ ௰ҳɝ 6 ࡈ˜ Ҟື۱ٙतࣿᗫ̔
Ңࡁਂ࿁ٙԫ4 ੶ɢ̨ٙᝄ೯ϓᐶ ࠾п FacebookeTwitterePlurk ɪ̹ 3 ˂Ꮨ Angry Birds ஹ੭ʺ࠰ಥeइeอ̋սഃήϓᐶ
1 జॷe2 ཥൖอၲdᅰ༷Ꮥၣ१મஞ
೮ɪୋɓΤᘒࢭ
Ңࡁਂ፹ٙԫ1 קٙيዚኜʧࠦ ልᕏٙЪӉ εᅵ vs. ٜᙂ
Ңࡁਂ፹ٙԫ2 ॹ˶ڗಂ༷ٙᏕͦᅺ ൴༷Ꮥ(Meta-Game) ணࠇዚՓ йೌ˼ٙ͜ʱᅰ
Ңࡁਂ፹ٙԫ3 ৭࢟ٙᗭܓϜᇞ Ϝᇞɪʺ˄Ҟ ც৷ܓਖ਼ءɢ ˓ώ໔ِٙ
Ңࡁਂ፹ٙԫ4 ўᇔʔ̹ٙఙ˙Σ ࿁ᆄߕ̹ఙɓೌהٝ ͩӏɽऎٙڮቖ˾ᇁ ೌϓࣖٙᄿѓ ਪᕚjͦᅺૄ໊kߕஔࠬࣸk༷Ꮥɹբk
ᄿѓϓࣖ
ਗ༷Ꮥ̨̻ٙ ତرၾԐΣ
iOS ̨̻ଇږᆠ
Trism
iShoot
iBeer
ᕎй̤݊ɓࡈක App Store ਪ˰ 3 ϋ App ᐼඎ߉ॎ 40 ຬ
ɨ༱ඎ߉ॎ 150 ᄂϣ ༷Ꮥɨ༱ˢЦ 47% ଇږ܄jΎԈ~ΎԈ~
ᅰЗʫ࢙ପุ೯࢝ᗫᒟ ཀ̘Ցତί ஷ༩މˮ ක೯٫лᆗฆᑛ ତίՑ͊Ը ᄱ᎖ၣ༩ٙ౷ʿʷ ʈՈҦஔٙϓᆞʷ
ڎટᅰЗʫ࢙อ˰ߏ ɛɛޫ̙ϓމ༷Ꮥක೯٫ Эژᓟd৷ᘩن ʔ̥݊௴จdһεٙ݊ੂБɢ ʔ̥Ϟପุdһცࠅ˖ʷၾࠬं
ҢࡁԒஈО˙k ༟ৃၣ༩ݖٙཀ༱˰˾ ᗭ˸ࠇᅰٙ༟ৃe࢈ᆀe༷Ꮥ ˇٙߗːdٙԴࣛ͜ග е൬ၾ˹൬ʘගٙᒿ๖
ঐԈܓʘ
ਗ༷Ꮥ̨̻ਠุᅼό 4 ɽਠุᅼό ո֛ਯᄆՓ (Fixed Price) ո֛ਯᄆՓÐਠ۬ (In App Purchases)
е൬ՓÐᄿѓ (In-Game Ads) е൬ՓÐਠ۬ Premium Ց Freemium ᅼό
༷Ꮥ֛ᄆϋɨࠥ
Freemium ˢԷϋɪʺ
Premium vs. Freemium
IAP ˹൬ၾϗूˢԷ
Tap Zoo
Zombie Cafe
Tiny Tower
Tiny Tower ϗूˢԷ
༷Ꮥணࠇᗫᒟࠅᓃ ͭу(Immediacy) 7 ๋Ց 70 ِ๋ٙૄ໊ 3 ʱᙒApp Pitch
ଉܓ(Depth) ᔊఊۆdεࠠଡ଼Υ ӚϞᓃ༷ٙᏕᆀሳ
Tiny Wings
ۃ༩ঝঝ νОਂ༷ᏕٙБቖၾ܁ෂk ܣჿ͂ආ̮༷ٙᏕ̹ఙk νОࠇၑක೯ϓ͉ၾཫಂࣖूk Ꮠ༈ࠠൖ༷Ꮥᅰඎא༷Ꮥۜሯk ν؈ŻŻŻd̙˸ƄƄƄk
͊ٝ݊Ыٙλʾ ௰ᕸٙࣛՍ Ø ௰λٙࣛՍ ΚᎈٙτΌ ӚϞڭᗇϓ̌ٙ˙ό Պᇍᔷdኧɢɓร ຬɓ̰ٙ༑nn
̰ʔ݊˰ޢ͋˚
ۃආ˰ޢdኹ˰ޢ
౮ω઼ঘыl