Content that Sells

Many WordPress websites get little attention from visitors or traffic from Google. In this presentation at Austin Wordcamp 2013, we discussed content strategies that any business can use, how to make your content convert into sales and what to write about even if you have a boring business.

Transcript

1. Content that $ells
   By Hannah Hill @hannahhill_sc @WPATX
   

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2. Content that
   $ells
   By Hannah Hill
   @hannahhill_sc
   www.AuthorMedia.com
   #WCATX
   

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3. 
   

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4. Krisan Marotta
   Krisan.com
   PortfolioCenter
   Outsourcing
   for investment advisors
   

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7. 1 lead every 2 months
   6 month sales cycle
   

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8. 
   

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11. Boring websites
    don’t sell.
    

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12. 4 Steps
    to a website that $ells
    

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13. #1 Be Remarkable
    

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14. re·mark·able
    worthy of making a remark about
    

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15. Good marketing will
    only help bad ideas
    

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16. Good marketing will
    only help bad ideas
    FAIL FASTER
    

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17. #2 Define Your Audience
    

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18. <3 Questions>
    

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19. 
    

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21. Don’t just satisfy your audience.
    

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22. Thrill them!
    

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27. #1. Who are they?
    You can’t offer a solution
    until you understand the problem
    from their perspective.
    

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28. 
    

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29. 
    

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30. #1. Who are they?
    

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33. 
    

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34. 3 Questions>
    

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35. Who are they?
    What are their felt needs?
    How can I thrill them?
    

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36. #3 Create Excellent Content
    

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37. A Blog
    Product
    info
    Calls-to-
    Action
    

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39. 
    

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41. Business websites with blogs get
    55% more traffic.
    Hubspot Research
    

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42. 
    

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43. Customer
    Questions
    

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45. Product
    Comparisons
    VS
    

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47. “Best of”
    Posts
    

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49. Industry News
    

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52. Tips & Tricks
    

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61. Product Reviews
    

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62. 
    

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63. 
    

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64. Pricing
    

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65. 
    

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66. 
    

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70. Avoid dead ends
    on your website.
    

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71. white space
    contrasting
    color
    “I want to…
    

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72. 
    

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73. #4 Measure Your Progress
    

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74. Your website is like a chemistry lab.
    Experiment!
    

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76. Google Analytics
    

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77. google.com/analytics
    

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79. hubspot.com
    

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81. thesaleslion.com
    

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82. Questions
    

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83. To finish the story…
    

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85. 1 lead every 2 months
    6 month sales cycle
    

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86. 4 leads a week
    1 month sales cycle
    

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87. “I went through all the websites on Schwab’s
    list. When I saw yours I thought 'finally
    someone who really knows what she's doing'.
    So you're the first one I called.”
    - a prospective client
    

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88. If it worked for her,
    it will work for you.
    

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