Managing Tech Adoption

Transcript

1. Managing Tech Adoption Michelle Lee, Wellesley College Class of 2025
2. What is Tech Adoption? 02 04 01 Frameworks of Tech Adoption Case Study 03 Generative AI What Now? 05 Table of contents
3. —Amazon CEO Andy Jassy “There is not a single team at Amazon not thinking about generative AI.”
5. Tech Adoption • What historical frameworks and trends in the evolution of digital technologies can provide insights to decision-makers in addressing novel situations? • What specific strategies and practices have companies implemented to integrate general artificial intelligence into their operations?
6. What is Tech Adoption? 02 04 01 Frameworks of Tech Adoption Case Study 03 Generative AI What Now? 05 Table of contents
7. Tech Adoption Frameworks Diffusion of Innovation (1962) [Tech Adoption Curve] Model of PC Utilization (1991) Tech Acceptance Model (1989) Unified Theory of Acceptance and Use of Technology (2003) + Theory of Reasoned Action (1980) + Theory of Planned behavior (1991) + Social Cognitive Theory (1986)
8. Tech Adoption Frameworks DOI (1962) [Tech Adoption Curve] MPCU (1991) TAM (1989) UTUAT (2003)
9. Tech Adoption Frameworks DOI (1962) [Tech Adoption Curve] MPCU (1991) TAM (1989) UTUAT (2003)
10. Diffusion of Innovations (1962) How, why, at at what rate an innovation spreads through a population or social system Our team, exploring AI! 01 02 03 04 05
13. Google Maps
14. Tech Adoption Frameworks DOI (1962) [Tech Adoption Curve] MPCU (1991) TAM (1989) UTUAT (2003)
15. Tech Acceptance Model Designed to measure the adoption of new technology based on customer attitudes Perceived Usefulness Perceived Ease of Use
16. Tech Adoption Frameworks DOI (1962) [Tech Adoption Curve] MPCU (1991) TAM (1989) UTUAT (2003)
17. Model of Personal Computer Utilization How are personal computers used by individuals or organizations? Job-fit Affect towards use Complexity Facilitating Conditions Social Factors Long-term Consequences Usage Behavior
18. Job-fit Social Factors Facilitating Conditions
19. Tech Adoption Frameworks DOI (1962) [Tech Adoption Curve] MPCU (1991) TAM (1989) UTUAT (2003)
20. Unified Theory of Acceptance and Use of Technology Job-fit Affect towards use Complexity Facilitating Conditions Social Factors Long-term Consequences Perceived Usefulness Perceived Ease of Use TAM MPCU Effort Expectancy Social Influence Facilitating Conditions Performance Expectancy UTUAT
21. Tech Adoption Frameworks Diffusion of Innovation (1962) [Tech Adoption Curve] Model of PC Utilization (1991) Tech Acceptance Model (1989) Unified Theory of Acceptance and Use of Technology (2003)
22. What is Tech Adoption? 02 04 01 Frameworks of Tech Adoption Case Study 03 Generative AI What Now? 05 Table of contents
23. Agricultural Technology
24. X9 Combine John Deere (2019) - Precision Agriculture AI - 45% more harvesting capacity across all crops, with no sacrifice in grain quality, while using 20% less fuel
25. X9 Combine Effort Expectancy Social Influence Facilitating Conditions Performance Expectancy UTUAT
28. Facilitating Conditions
29. What is Tech Adoption? 02 04 01 Frameworks of Tech Adoption Case Study 03 Generative AI What Now? 05 Table of contents
30. Generative AI Effort Expectancy Social Influence Facilitating Conditions Performance Expectancy
31. —Amazon CEO Andy Jassy “There is not a single team at Amazon not thinking about generative AI.”
32. What is Tech Adoption? 02 04 01 Frameworks of Tech Adoption Case Study 03 Generative AI What Now? 05 Table of contents
33. Effort Expectancy Social Influence Facilitating Conditions Performance Expectancy • Diversity • Setting facilitating Conditions
35. Going forward? - Do does neglecting tech adoption exacerbate digital inequities? - How can we leverage tech adoption frameworks to close the gap?
36. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik Thank You! Do you have any questions? Michelle Lee mL111@wellesley.edu Wellesley College @michellejwlee