Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Daunting Digital – a wake up call

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Harry Keller Harry Keller
May 16, 2013
Design
2
970

Daunting Digital – a wake up call

Talk given at TYPO Berlin 2013 conference.

Avatar for Harry Keller

Harry Keller

May 16, 2013
Tweet

More Decks by Harry Keller

See All by Harry Keller
Working Agile
Avatar for Harry Keller harryfk
1
250
“OMG, I fixed it myself!” – creating digital products in 2013
Avatar for Harry Keller harryfk
5
200
Webapp development – 10 lessons learned
Avatar for Harry Keller harryfk
9
2.3k

Other Decks in Design

See All in Design
AIエージェントが対話的なUIを返す！MCP−UIで変わるユーザ体験
Avatar for daitasu daitasu
1
140
「デザイン」の自分ごと化から始める、デザインピープルのふるまい
Avatar for mewmo mewmo
PRO
0
160
AIでデザインをつくる：基礎編
Avatar for 太田賢一 kenichiota0711
3
2.5k
Ralph Penel Portfolio
Avatar for ralphpenel ralphpenel
PRO
0
260
From the Visible Crossroads: Turning Outputs into Outcomes
Avatar for takai_kanako takaikanako
2
1.1k
デザイナーとエンジニアで 同じ山に登ろう
Avatar for moco moco1013
0
140
30分でわかるインサイトマネジメント（2025年12月バージョン）
Avatar for Centou centou
1
380
Figmaレクチャー会Part2 もっと使いこなす編＠千株式会社 社内勉強会
Avatar for ぽん designer_no_pon
1
260
コムデマネージャーがプロダクトデザインに挑戦した。むずかしくて楽しかった。
Avatar for payatsun payatsusan213
0
200
デザイナーがAIを使い倒して爆速プロダクト開発！社内ハッカソンでの取り組み紹介
Avatar for 都村　美帆 abokadotyann
9
3k
2026の目標「もっと定量的に事業、会社へ貢献する！」
Avatar for yuri ohashi yuri_ohashi
0
680
チームをデザイン対象にする / Design for your team
Avatar for 株式会社カミナシ kaminashi
1
540

Featured

See All Featured
It's Worth the Effort
Avatar for 3n 3n
188
29k
Ecommerce SEO: The Keys for Success Now & Beyond - #SERPConf2024
Avatar for Aleyda Solis aleyda
1
1.8k
Bash Introduction
Avatar for André Augusto Costa Santos 62gerente
615
210k
Prompt Engineering for Job Search
Avatar for Mfonobong Umondia mfonobong
0
160
Let's Do A Bunch of Simple Stuff to Make Websites Faster
Avatar for Chris Coyier chriscoyier
508
140k
AI in Enterprises - Java and Open Source to the Rescue
Avatar for ivargrimstad ivargrimstad
0
1.1k
Performance Is Good for Brains [We Love Speed 2024]
Avatar for Tammy Everts tammyeverts
12
1.4k
SEO in 2025: How to Prepare for the Future of Search
Avatar for Michael King ipullrank
3
3.3k
Beyond borders and beyond the search box: How to win the global "messy middle" with AI-driven SEO
Avatar for David Carrasco davidcarrasco
1
53
How to Grow Your eCommerce with AI & Automation
Avatar for Katarina Dahlin katarinadahlin
PRO
1
110
My Coaching Mixtape
Avatar for mlcsv mlcsv
0
48
The State of eCommerce SEO: How to Win in Today's Products SERPs - #SEOweek
Avatar for Aleyda Solis aleyda
2
9.5k

Transcript

  1. TYPO Berlin 2013 Harry Keller A wake up call Daunting

    Digital

  2. Harry Keller Edenspiekermann | ubernacht @harryfk

  3. None
  4. None
  5. None
  6. None

  7. Daunting Digital @harryfk What’s a developer doing at TYPO? Why

    talk at TYPO?

  8. Why is that a problem? The majority of students focus

    on traditional design over interaction design
  9. None
  10. None
  11. None

  12. © Nike Press Images

  13. Daunting Digital @harryfk Connectivity is the new electricity and websites

    are so 1993

  14. © Google Press Images

  15. “We wear glasses to improve our vision. We use fire

    to keep us warm ... The machine is already so deeply integrated into humanity, that without it we wouldn’t survive” Youssef Sarhan

  16. Daunting Digital @harryfk The revolution needs designers That means you

  17. Designers envisage the future

  18. Print http://www.flickr.com/photos/25671211@N02/6689900423/

  19. Digital http://www.flickr.com/photos/ungutknut/7175725389/

  20. So where are you?

  21. Daunting Digital @harryfk Daunting digital Relax and let go of

    control

  22. What you design is not what you get

  23. Access everything, everywhere

  24. You have to work with developers

  25. Collaboration = better everything © CBS Corporation/Paramount Pictures

  26. Nothing you do is ever finished © Berlin Airport Press

    Images

  27. Everything is constantly evolving © Nintendo

  28. You can build amazing things.

  29. You can build amazing things. Out of thin air.

  30. You can build amazing things. Out of thin air. From

    the comfort of your home.

  31. You can build amazing things. Out of thin air. From

    the comfort of your home. Publish them to the whole world.

  32. You can build amazing things. Out of thin air. From

    the comfort of your home. Publish them to the whole world. For free.

  33. You can build amazing things. Out of thin air. From

    the comfort of your home. Publish them to the whole world. For free. In a matter of seconds.

  34. You can build amazing things. Out of thin air. From

    the comfort of your home. Publish them to the whole world. For free. In a matter of seconds. It’s magic.

  35. Daunting Digital @harryfk Learn to code Go down the rabbit

    hole

  36. It has never been easier. You haven’t missed the boat.

    Start now.

  37. Google knows the answer to all of your questions

  38. None

  39. <html> </html> <head> <title>Daunting digital</title> </head> </body> <h1>Get your hands

    dirty</h1> <body> <!DOCTYPE html> <p>This is all you need for a website</p>
  40. None

  41. Daunting Digital @harryfk Leaving your comfort zone New workflows and

    tools

  42. Waterfalls suck

  43. Work agile http://www.flickr.com/photos/john_scone/493915787/

  44. Move beyond established design tools

  45. None

  46. Websites. Smartphone apps. Desktop apps. Games. ePublishing. eLearning. Anything. 

    ♞

  47. Daunting Digital @harryfk So, what now? Get online and get

    involved

  48.  twitter.com

  49. @smashingmag @rwd @trentwalton @jordanmoore @theverge @skillcrush

  50. teamtreehouse.com

  51. None

  52. sublimeHQ.com

  53. None

  54. @harryfk @ubernacht @edenspiekermann Go build something!