HEARTBEATS, Inc. Company Deck（English）

The meaning behind the company name “HEARTBEATS” The name “HEARTBEATS”
carries two meanings: the beating of a heart, and being an important/indispensable presence at the center of society. *HEARTBEATS, Inc. changed its company name from ventus, Inc. on January 1, 2026. 3 ©HEARTBEATS Inc.All rights reserved

HEARTBEATS is a startup company that aims to lead the
sports and entertainment industry into the next generation. Rather than letting sports and entertainment remain mere entertainment, we continue to challenge ourselves every day to make them truly indispensable to society. This Company Deck introduces the vision, values, and growth strategies that HEARTBEATS holds dear. 4 ©HEARTBEATS Inc.All rights reserved

ALL FOR “HEARTBEATSˮ On January 1, 2026, HEARTBEATS, Inc. changed
its company name from ventus, Inc. and took a new step forward. Since our founding, together with numerous content holders in Japan and overseas, as well as fans around the world, we have dedicated ourselves to our business with the aim of becoming a driving force that moves the sports and entertainment industry forward. However, as our business and organization have grown and evolved rapidly, we decided to undertake our first-ever company name change since founding in order to more clearly define our purpose and the value we bring to society, and to ensure that we ourselves embody our philosophy more strongly than anyone else. Above all, we believe in the power of sports and entertainment. Loving something and supporting it can become a source of emotional support for each individual, enrich daily life, and serve as the foundation for making society a better place. That is precisely why we do not confine ourselves to the existing framework of “entertainment,” but instead seek to elevate the value of sports and entertainment and become a presence that is truly indispensable to society. To achieve this, the services and products we provide must maximize the passion of fans and serve as the driving force that moves this industry forward. Together with fans, we will transform this world into a more exciting, heart-pounding place. Representative Director & CEO Yuta Umezawa With the goal of becoming an indispensable presence at the very center of that movement, HEARTBEATS will continue to press forward. 7 ©HEARTBEATS Inc.All rights reserved

Sports and entertainment are not essential for physical survival, nor
do they provide water or electricity. They may therefore be seen as “nonessential and non-urgent.” Be the Heart that Moves the World | PHILOSOPHY Yet sports and entertainment nourish the spirit and electrify the emotions. They cultivate the mind, bring warmth, and set people in motion. That is why HEARTBEATS does not treat sports and entertainment as mere pastimes. They are forces that can add meaning and color to individual lives and in some cases, even save lives. To make this a reality, we must become an indispensable presence in society, like a heart, continuously sending out a steady pulse from the very center of society, and serving as the source of energy. In doing so, we will help change the world. Toward a world ﬁlled with heart-pounding excitement. 8 ©HEARTBEATS Inc.All rights reserved

To feel your heart race. It is not simply that
the heart is beating, but that emotions are set in motion. It is an encounter with your true self. Follow Your Heartbeat | SLOGAN If even one more person begins to feel that excitement, the world will move in a better direction. You, and I, toward a more heart-pounding future. 9 ©HEARTBEATS Inc.All rights reserved

FAN FIRST We dedicate ourselves to delivering joy to every
fan. DEEP INSIGHT | VALUES At HEARTBEATS, we have established our VALUES as external behavioral guidelines for acting as members of HEARTBEATS. We solve social and customer needs with deep insight. WIN AS A TEAM We ﬁght as one team for our clients, society, and victory. SHIFT THE PARADIGM We reach beyond tradition to create new values and standards. ALL FOR “HEARTBEATSˮ We create new experiences that make the heart beat faster. 10 ©HEARTBEATS Inc.All rights reserved

Earn trust through every action Take ownership and see things
through Move fast and learn through trial and error Understand the field with breadth and depth | STYLES At HEARTBEATS, we have established our STYLE as internal behavioral guidelines for each individual at HEARTBEATS. Stay hungry and keep on learning Keep updating how you think, how you work Commit to every single detail Serve others with a selfless mindset Turn successes into shared assets Invest time and resources where they matter 11 ©HEARTBEATS Inc.All rights reserved

We at HEARTBEATS create experiences in the sports and entertainment
domain that “make hearts resonate around the world,” and together with fans, lead this industry into a new era. Company Name HEARTBEATS, Inc. Representative Yuta Umezawa Date of Establishment November 1, 2017 Number of Employees 175 (120 full-time employees) [as of Aug 2026] Capital 22.47 million yen (as of November 2025) Location 7F, Kasugamachi Building, 1-33-13 Hongo, Bunkyo-ku, Tokyo 113-0033, Japan November 2017 Company established May 2018 Completed first third-party allocation of new shares with multiple individual investors and others June 2020 Launched the digital trading card collection service “ORICAL®” September 2020 Completed second third-party allocation of new shares with multiple venture capital firms and individual investors September 2021 Completed third third-party allocation of new shares with multiple venture capital firms and operating companies December 2023 Completed fourth third-party allocation of new shares with multiple venture capital firms and operating companies December 2025 “ORICAL®” expanded to a total of 19 partners, including 8 professional baseball teams 13 ©HEARTBEATS Inc.All rights reserved

HEARTBEATS at a Glance Number of organizations using digital trading
cards (as of May 2026） 26 organizations Revenue compound annual growth rate CAGR 165 ％ Total funding raised 1.5 billion yen Including 10 professional baseball teams FY2020–2025 actuals Including equity and debt Product launch speed Digital trading card MAU Number of employees (as of November 2025 175 As fast as 30 min Several hundred thousand MAU Across all products (as of Aug 2026 Including 120 full-time employees 15 ©HEARTBEATS Inc.All rights reserved

Expanded to 25 partners in 6 years 1 2020 26
2026 Average annual revenue growth of 165 % Since the service launch, the business has continued to grow at an explosive pace, and the number of partner organizations is expected to continue expanding. Since the service launch in 2020,the digital trading card business has continued to grow across professional baseball and entertainment domains, achieving revenue growth of approximately 165% annually. We plan to collaborate with even more partners going forward, while further expanding our business domains. 16 ©HEARTBEATS Inc.All rights reserved

Deployed to 26 sports and entertainment partners, including 10 professional
baseball teams (as of Aug 2026; some organizations not listed below) SEIBU LIONS,INC. 2020.6 Stardom Co., Ltd 2023.2 Japan Sumo Association 2021.1 Tokyo Yakult Swallows Baseball club 2022.3 ORIX Baseball Club Co., Ltd. Hokkaido Nippon-Ham Fighters Co., Ltd. 2023.3 2023.3 UP-FRONT INTERNATIONAL Co., Ltd. Tsuburaya Productions Co., Ltd. UP-FRONT CREATE Co.,Ltd. 2024.5 Chiba Lotte Marines Co., Ltd. 2021.3 2024.9 M. League Organization 2024.10 Chunichi Dragons Co., Ltd. 2022.4 Rakuten Baseball,Inc 2023.4 Hiroshima Toyo Carp Co., Ltd. 2024.3 Stardust Promotion Inc. 2025.6 New Japan Pro-Wrestling Co., Ltd. 2025.6 17 ©HEARTBEATS Inc.All rights reserved

Deployed to 26 sports and entertainment partners, including 10 professional
baseball teams (as of Aug 2026; some organizations not listed below) Toshiba Brave Lupus Tokyo Co., Ltd. 2025.10 CREATIVE OFFICE CUE Co., Ltd. 2025.12 TOYOTA VERBLITZ. 2026.4 NET DREAMERS Co., Ltd. 2026.5 Badminton Association of Japan 2026.3 kt sports 2026.3 Hanshin Tigers Co., Ltd. 2026.3 18 ©HEARTBEATS Inc.All rights reserved

A Massive Market Exists for Digital Content in the Fan
Domain In Japan, digital content has already established a massive primary market in which a broad fan base spends signiﬁcant money and time. Our digital trading card service aims to become the only platform that connects digital content with a wide range of fan activities. TAM SAM Total addressable market size Serviceable addressable market size 14 est. T Market growth rate: 2.6%2 est. 300 400 B SOM Serviceable obtainable market size 100 150 B est. 19 ©HEARTBEATS Inc.All rights reserved

Expanding multiple products around the digital trading card fan base,
with the aim of building a new fan ecosystem PHASE 1 PHASE 2 PHASE 3 Expansion of the Multi-Product Toward a New Fan Digital Trading Card Development Platform We will continue to expand the Leveraging the digital trading card Whether there are games or live events or number of partners using the ORICAL fan base, not, digital trading card system, while we will deliver new experiences to both in the real world and digitally, extending into fans through we aim to become a platform for all fans. a wide range of domains centered on multiple products, including physical sports and entertainment. trading cards and more. Business 20 ©HEARTBEATS Inc.All rights reserved

Using digital trading cards as the foundation, we will expand
our business along three axes and provide fan experiences across a wide range of genres. 21 ©HEARTBEATS Inc.All rights reserved

Using digital trading cards as the foundation, we plan to
expand fan-oriented businesses across all domains. 22 ©HEARTBEATS Inc.All rights reserved

ORICAL ORICAL | Digital Trading Card System A fan engagement
service that enables fans to express their identity The “digital trading card®” collection service we provide is a fan engagement service based on our proprietary ORICAL® system. While collecting digital trading cards®, fans can express their identity through what they love and who they support. It oﬀers compelling design that goes beyond a simple “card collection service,” along with a wide range of features that are essential to fan activities, both digitally and in the real world. 24 ©HEARTBEATS Inc.All rights reserved

Creating New Fan Experiences Through Digital Card Collections Watching games
in person or attending live events Purchasing merchandise Joining fan clubs Taking actions on social media and other platforms 2 By purchasing cards and trading them within the service, fans can build their own unique collections. 1Depending on diﬀerent fan activities and forms of support, fans can earn digital trading cards and titles. 3The trading cards and titles you earn are “proof of fandom.ˮ Set them in “My Cardsˮ or "Binders" to record your support. 4 Share them on social media and showcase your cards and titles to other fans! 25 ©HEARTBEATS Inc.All rights reserved

Features of Digital Trading Cards SPEED CREATIVITY Instant availability unique
to digital Appeal through video and audio Immediate sales upon record achievements One of the key features is “moving” cards that use Sales within 30 minutes after a walk-oﬀ win animations, motion graphics, and Immediate sales for all home games video assets. By leveraging the strengths of digital products, With high quality, they instant commercialization is possible. bring out the appeal of players and other personalities to the fullest. 26 ©HEARTBEATS Inc.All rights reserved

HEARTBEATS at a Glance Number of Average age Gender ratio
175 34.5 59% : 41% Including 120 full-time employees as of Aug 2026 Employees range broadly from their 20s to 40s employees Male Female Female parental leave rate 100% 28 ©HEARTBEATS Inc.All rights reserved

Employees with Diverse Backgrounds Thrive at HEARTBEATS Mega Ventures Enterprises
and Consulting Public Companies Recruit Co., Ltd./ Mitsubishi Corporation/Fujitsu PwC Consulting LLC/Deloitte DeNA Co., Ltd./MIXI, Limited/Bridgestone Tohmatsu Consulting Inc./GREE, Inc./Timee, Inc. Corporation/NTT East LLC/Bain & Corporation/SoftBank Company/Capgemini Japan Corp./NTT DOCOMO, K.K. INC./PERSOL CAREER CO., LTD. IT Entertainment Amazon Web Services Japan SEGA G.K./BIPROGY CORPORATION/KONAMI Inc./ExaWizards Inc. DIGITAL ENTERTAINMENT CO., LTD./Cygames, Inc./DAZN Japan Investment G.K. 29 ©HEARTBEATS Inc.All rights reserved

Current Executive Team and Division Heads CEO Head of Creative
Division CTO Yuta Umezawa Kanato Fujiwara Akira Miyazawa In 2017, while enrolled at the University of Tokyo, he founded HEARTBEATS, Inc. (formerly ventus, Inc.) at the age of 20. From his student years, he aspired to take on challenges in the sports and entertainment industry. While studying at Waseda University, he joined HEARTBEATS during its early founding stage. He oversees all creative functions. While enrolled at the University of Tokyo, he joined HEARTBEATS. After gaining experience at AWS Japan, he rejoined the company and, as CTO, oversees all development functions. 。 Head of Corporate Division Head of Business Development Division Head of Business Planning Division Rikako Tsuji Takuya Kawamura Asei Kishi After graduating from the University of Tokyo, he worked at Mitsubishi Corporation and IGPI Singapore before joining HEARTBEATS. He oversees corporate functions and corporate planning. After graduating from the University of Tokyo, she joined HEARTBEATS after working at PwC Japan. Alongside her activities as a lacrosse athlete, she oversees sales and new business development. After graduating from Waseda University, he began his career as a systems engineer at Fujitsu. After leading product management organizations at Recruit, he joined HEARTBEATS in April 2024. Outside Directors Outside Directors Auditors (Part-time) Auditors(Part-time) Auditors (Part-time) Yusuke Maruyama Yamato Sasagawa Junko Asai Seiji Yoshikawa Yukari Soshi 30 ©HEARTBEATS Inc.All rights reserved

Organizational Structure General Meeting of Shareholders Business Division Board of
Auditors Content Partnership Division Business Development Division Business Planning Division Board of Directors Product Growth Division Functional Division Engineering Division Management Committee Corporate Division Oﬃces CEO Creative Division CTO Oﬃce Directly Reporting to the CEO 31 ©HEARTBEATS Inc.All rights reserved

Post-Joining Support ・Company-wide onboarding ・One-on-one onboarding sessions with the executive
team (basically during the ﬁrst month after joining) Talent Development Programs ・Regular one-on-one meetings (with managers once every 2 weeks) ・HR check-in interviews (at 3 months and 6 months) Themed Training Programs ・Compliance training ・Harassment prevention training ・Personal information protection law training ・Training on the Act against Unjustiﬁable Premiums and Misleading Representations Other ・Department-level study sessions 32 ©HEARTBEATS Inc.All rights reserved

Grades are defined based on expected roles and level of
responsibility In our HR system, job grades are defined based on the scope of expected roles and level of responsibility. Job Grade and Evaluation System Grades range from Grade 1 to Grade 8, and are primarily determined by the level of company-wide impact of the projects an individual leads. Employees who take on roles with greater responsibility are assigned higher grades, and compensation is determined in accordance with these grades. The evaluation system assesses whether each individual is fulfilling the roles and responsibilities expected at their assigned grade. 33 ©HEARTBEATS Inc.All rights reserved

Performance is evaluated based on both results and competencies Performance
is assessed by combining results appropriate to the individual’s grade with Results Competencies competencies, deﬁned as the ability to positively inﬂuence others. Each member is assigned a dedicated partner, and through one-on-one meetings held once every two weeks, goals and related actions are reviewed on an ongoing basis. Performance Three Core Competencies Professional: Core elements required to deliver results Win as a team: Elements required to build a healthy and positive team environment Create the future: Elements required to shape the future as a startup, including the creation of new markets 34 ©HEARTBEATS Inc.All rights reserved

Promoting Communication As much of our work is conducted remotely,
we hold weekly, monthly, and quarterly company-wide meetings as forums for internal communication, allowing teams to develop a shared understanding of the goals each department is working toward. In addition, we host many company-wide social events, such as an annual kickoﬀ party and year-end gatherings, where employees connect over meals. We also oﬀer other initiatives to encourage communication among employees, including a monthly subsidy for team meals by department, as well as employee clubs. 35 ©HEARTBEATS Inc.All rights reserved

Work Style Systems Remote Work Full Flex-Time System Our head
office is located in Tokyo, andwork is primarily remote-based, with one required in-office day per week. (As of December 2025) With no core hours, employees can work flexibly and choose working styles that accommodate personal and family circumstances. One-on-One Program In principle, one-on-one meetings are held once every two weeks to visualize goals and track progress, supporting each employee’s continuous growth. Shortened Working Hours for Childcare To support work-life balance in line with a child’s growth, employees may choose a six-hour workday from when their child turns three years old until entering elementary school. 36 ©HEARTBEATS Inc.All rights reserved

HEARTBEATS-Specific Benefits Workout Allowance Entertainment Allowance To support employee health,
employees who exercise for eight hours or more per month receive a monthly allowance of 10,000 yen. A system in which the company subsidizes up to 5,000 yen per month for ticket costs related to sports events, concerts, movies, theme parks, and similar activities. Professional Baseball Season Tickets The company purchases season tickets that allow employees to attend home games of professional baseball teams throughout the season, and provides them free of charge to employees. Team Social Gathering Subsidy Program Housing Allowance To promote communication among employees, the company subsidizes food and beverage expenses for team gatherings by department. Employees living within a five-kilometer radius of the office receive a monthly housing allowance of 15,000 yen. Other ・Summer vacation (additional paid leave separate from annual paid leave for rest and refreshment) ・Stress checks ・Occupational physician consultations ・Annual health checkups (full coverage for cervical cancer and breast cancer screenings) ・Full coverage of influenza vaccination costs 37 ©HEARTBEATS Inc.All rights reserved

Employee Voices An environment where challenge and creativity are born
KEYWORD “Direct Engagementˮ KEYWORD “Ownershipˮ What we are responsible for is maximizing the value of the team as a branded IP. The greatest appeal lies in our ability to work directly with the team, driving everything from planning to monetization in a single, integrated process. We are not just an external partner. We develop strategy from the same perspective as the team’s staﬀ and step in to work alongside them on the ground. Rather than being “a company where you are simply given freedom,” I think it is “a company where you earn autonomy by thinking seriously and taking action yourself.” The more you act and deliver results, the more responsibility and decision-making authority you gain, and the wider the scope of challenges you can take on. In that sense, HEARTBEATS is an environment where you can seize autonomy for yourself. That level of proximity feels “almost as if we were part of the organization,” giving us the authority and responsibility to be involved at the core of management and to design the future of the IP. It is a truly unique position. In one case, we held a trading card event on a game day and successfully acquired around 3,000 new customers, which also became a key driver of business growth. It is a company where you can make all kinds of proposals freely, which makes the work very enjoyable! In planning the product I am responsible for, we held an event under the theme of transforming fan behavior from “consumption” to “co-creation.” By blending both digital and real-world experiences, we took on the challenge of design work that reconstructs the user experience itself. I feel that I have taken a solid step toward realizing the vision I had since my student days. Content Partnership Business Division Hanae Yukita Content Partnership Business Division Mikako Harada Joined March 2024 Previous role: Fan business planning and sales Joined April 2020 39 Previous role: Planning and sales in the entertainment division of an IT company ©HEARTBEATS Inc.All rights reserved

Employee Voices An environment where you can create real business
impact KEYWORD “True Maximization of IP Valueˮ KEYWORD “Proactive Creativityˮ Driven by a passion I have had since my student days, I worked in the soccer industry (in sponsor sales for a J.League club). While I found the work of increasing club value rewarding, I also became acutely aware of the limits of a single club’s revenue structure. I realized that what I truly wanted was to create new businesses that could become major revenue pillars and dramatically expand the scale of the operation. However, I concluded that this goal would be difficult to achieve within the resources and decision-making processes of a single club. So I decided to change jobs, seeking an environment where I could develop businesses across the sports and entertainment space without being tied to a specific IP, and with scalability in mind. I believe that our strength lies in expanding businesses across the entire landscape rather than being confined to a single IP. This approach is the source of the scale advantages needed to transform the structure of the industry and continue creating new revenue businesses. In my previous job, my work mainly involved DTP tasks where I simply executed what I was told. Even after moving to a production company, I felt unsatisfied in an environment where the user response and impact of my individual creations, such as packaging and flyers, were difficult to see because they were overshadowed by the main deliverables. The biggest appeal of my current role is that I can propose ideas myself and stay close to user feedback. I can see the direct response to my designs and feel the business impact of what I create. In addition to my skills as a graphic designer, I can also take on the creative aspects of illustration. This dual role deepens the pure enjoyment of making things. Content Partnership Business Division Yoshitaka Nakaoka Creative Division Shunsuke Yamazaki Joined August 2025 Previous role: Planning and operations in the sports entertainment division of an IT company Joined December 2023 Previous role: Graphic designer at a production company 40 ©HEARTBEATS Inc.All rights reserved

Sample Daily Work Style (Planning & Sales Role) Main Responsibilities
Sample Daily Schedule ・Maximizing revenue 9:00–9:30 AM Email check ・Designing and managing revenue plans and 10:00–11:00 AM Meeting (external) initiatives tailored to each IP ・Planning events and campaigns and proposing 12:00–1:00 PM Planning & sales regular meeting (internal) them to partner IPs 1:00–2:00 PM Lunch ・Analyzing KPIs and other numeric data 2:00–3:00 PM Consultation with the creative team ・Coordinating internally with development and creative teams, etc. 3:00–4:00 PM Overseas content regular meeting (internal) 5:00–6:00 PM Business planning regular meeting (internal) 41 ©HEARTBEATS Inc.All rights reserved

Casual meeting Document screening First interview Recruitment Process Second interview
Final interview Oﬀer meeting During the document screening stage, depending on the position, you may be asked to submit a portfolio or take a coding test. Interviews are generally conducted online, with only the final interview planned to be held in person. Please note that the process may change depending on the selection status and other factors. 43 ©HEARTBEATS Inc.All rights reserved

Message to Future Teammates We believe the challenge we are
taking on is a truly signiﬁcant one: enriching people’s lives Follow Your Heartbeat. and contributing to society through the power of sports and entertainment. Through this industry, we are working in earnest to move society forward and create meaningful change in the world. Whether you love sports and entertainment and want to build a career in this ﬁeld, or you simply want to do work that positively impacts many people, we would love for you to join us and take on this challenge together. We look forward to your application. 45 ©HEARTBEATS Inc.All rights reserved

HEARTBEATS, Inc. Company Deck（English）

HEARTBEATS, Inc. Company Deck（English）

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