HigherEdWeb_Presentation_-_Christie__DeLane.pdf

Transcript

1. MAXIMIZING YOUR SOCIAL MEDIA EFFORTS IN HIGHER EDUCATION Kathy Christie, USC Rossier School of Education Juntae DeLane, USC Enrollment Services
3. Typical Content Posting Frequency Photos, links to articles/posts, announcements, links to YouTube videos 1-3x per day Links to articles/posts, announcements, photos, links to YouTube videos No limit Photos, links to articles/posts, announcements 1-3x per day Promotional videos, lectures, commencement, tips As needed Job search tips, job postings, research news As needed Photos of events, campus, faculty, student overseas trips As needed Social Media Sites Used in Higher Ed
4. Typical Content Posting Frequency College pride, job search tips, professional resources, No limit Check-ins, photos, tips, comments No limit Photos of campus, students, school pride No limit Faculty/student research, announcements, recap events, links to articles No limit Private or public social network with groups, photos, discussions, member database No limit Tumblr? Vibe? Others? Social Media Sites Used in Higher Ed (continued)
6. KATHY HERNANDEZ USC Rossier School of Education Social Media Strategist Twitter: @kchristieh JUNTAE DELANE USC Enrollment Services Digital Brand Manager Twitter: @JuntaeDeLane