Matthew Matsuoka will share UC Berkeley’s experience building an in-house alumni network. The @cal Alumni Network is based on the concept of a platform of Cal-centric services: starting with a public profile for alumni and grads and eventually expanding to other campus services like email accounts, giving history, and transcript services.
Matthew will talk about why the UC Berkeley team decided to leave their vendor platform and how they built their online community from scratch with only internal resources. He will discuss the outcomes and challenges and how UC Berkeley is positioned for the future, given the constantly changing landscape of vendors and social media sites.
Matthew will also leave time to answer both administrative and IT questions, as well as give a tour of the site as an end user and as an administrator.
Matthew Matsuoka – Bio
Matthew Matsuoka leads a team of web developers who work for the Marketing and Communications team within University Relations at UC Berkeley. He manages all the central alumni and development communications assets including the @cal Alumni Network, Give to Cal, The Campaign for Berkeley, Commencement, Homecoming, UC Berkeley’s Volunteer web portals and social media assets.