Hippo GetTogether 2013-06-21 1125 The Marketer's brain dissected - Sonja Wraith Hippo

Sonja Wraith, Hippo's Director of Product Marketing touches on the differences and mutual desires of Developers and Marketers. Also, purple Hippos please!

Transcript

1. 1 1 Getting into the Marketer’s Brain
2. 2 2 Sonja Wraith
3. 3 3
4. 4 4 IT Marketing
5. 5 5 IT Marketing
6. 6 6
7. 7 7
8. 8 8
9. 9 9
10. 10 10 Being remarkable
11. 11 11 Customer Experience Is the New Purple
12. 12 12 Outstanding Customer Experience
13. 13 13 Source: Forrester Research Inc. 38%
14. 14 14 Source: Forrester Research Inc. 60%
15. 15 15
16. 16 16 Outstanding Customer Experience
17. 17 17 40 Source: EMC
18. 18 18 Source: Robert Rose, Photo: FreePhotoUK @ Flickr 57
19. 19 19 Source: Marketo 70%
20. 20 20 Outstanding Customer Experience
21. 21 21 5,000 5,000 Source: Yankelovich Research, Photo: infekt69 @ Flickr
22. 22 22 Source: Statistic Brain, Photo: Novafly @Flickr seconds to get people’s attention ... MAX You’ve got only 8
23. 23 23 74%
24. 24 24 Outstanding Customer Experience
25. 25 25
26. 26 26 Outstanding Customer Experience Outstanding Customer Experience based on Enterprise Agility & Innovation Power
27. 27 27 Source: Forrester Research Inc.
28. 28 28 Source: Forrester Research Inc.
29. 29 29
30. 30 30 301
31. 31 31 Source: Forrester Research Inc.
32. 32 32 Outstanding Customer Experience based on Enterprise Agility & Innovation Power
33. 33 33
34. 34 34