Product Design

A brief look at what product design entails from ideation to production(shipping).

Session was in Nairobi(Android254).

Transcript

1. COLORFUL User Journey Mapping Product Design John Scott
2. COLORFUL 02 Product Design is a holistic approach to creating products by combining target audience needs and business goals.The role of Product Designer in app development is not only user-centric but also business-oriented. Definition
3. COLORFUL 3
4. COLORFUL Product Orientation. 04 Previously, Designers took user and business requirements from Product Managers. Now, since the scope of work and the role of Product Designer in app development has evolved over the time, they work closely with Product Managers, Engineers, and cross-functional teams throughout the app development lifecycle. Product Designers are not just responsible for the design but the overall success of the product. They seamlessly integrate functionality and experience to offer value to the end- user.
5. COLORFUL 05 Product Design Strategy It puts the user at the center stage- studying their needs and interests are paramount to build a product that not only users love but also accomplishes business goals.
6. COLORFUL 06 User Experience Design UX makes an app usable User Interface Design lot of emphasis lies on how to make an emotional connect between the user and the app.
7. COLORFUL 7 Role Of A Product Designer In Each Phase Of App Development
8. COLORFUL 8
9. COLORFUL Discovery Phase A Product Design Sprint is a great way to build a functionally designed prototype in a span of few days and validate assumptions with real users. This process entails analysing user and business requirements and generating requirement based solutions to tackle design challenges.
10. COLORFUL 10 Research Using qualitative and quantitative research methods such as User Interviews, usability testing, and data and analytics helps in making informed decisions on how to provide value to the customers. A Product Designer conducts User Interviews which helps in identifying and analyzing user needs and determining goals. This is followed by User Persona Creation and journey mapping.
11. COLORFUL 11 “Just because it’s colourful, doesn’t mean it’s beautiful” Chepsi
12. COLORFUL 12 Creating User Personas is an ideal approach to understand user habits, behaviour patterns, and pain points. Personas include all the essential details about the user, which makes communicating insights regarding the target audience to the multidisciplinary teams an easy task. User Persona Mood boarding is a powerful tool to find ideas and inspiration. Design mood captures the right mood and style of the product and helps the Product Designer characterize interface elements. Creating a mood board helps ascertain the right colour palette, fonts, style and helps determine the visual vibe of the product. Moodboards
13. COLORFUL 13 Through journey mapping, product designers establish the user flow in an app- right from when a user discovers an app till the end task is accomplished. It maps out the entire journey and outlines any design flaws or loopholes that require immediate attention. User Journey Mapping
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15. COLORFUL Product Planning During the product planning phase, a Product Designer provides insights regarding user behaviour and works closely with key stakeholders and product owners to plan out the core product features. Wireframing Making wireframes brings usability to the center stage. It fleshes out the skeleton and provides due clarity to the cross- functional teams on functionality and navigation. Building wireframes is an optimum and fast method to generate feedback and iterate accordingly.
16. COLORFUL 16 Development Phase Prototyping A high-fidelity clickable prototype is a visual representation of the end design. It emulates not only the key functionality but also defines the look and feel of the product. Through rapid prototyping, Product Designer capture insights on user interaction. Heuristic Evaluation Heuristic Evaluation is conducted to test whether a product is user-friendly. This crucial step helps in ascertaining a product’s usability.
17. COLORFUL 17 Delivery Phase Usability Testing Before diving straight into the market, the product is tested with real-time users for factors like usability and accessibility. User feedback and reaction is duly incorporated to build an even better product that is scalable.
18. COLORFUL 18 User Journey Mapping Konklushen
19. COLORFUL 19 The possibilities with Product Design solutions in App Development are endless.What’s highly important is to build cross-functional teams and conduct creative sessions that are conducive for designers and developers to work hand in hand in order to change how we look at old products and bring revolutionary ideas to life. 3.
20. COLORFUL 20 Q & A
21. COLORFUL 21 Thank You