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A Platform Connecting Brand Philosophy and Asse...

A Platform Connecting Brand Philosophy and Assets: "LY Corporation Design Hub"

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  1. Lack of a Unified Vision and Philosophy 4JODFUIFNFSHFSPG-*/& BOE:BIPP+"1"/ BDMFBS

    BOEVOJGJFECSBOEWJTJPO BOEQIJMPTPQIZIBWFZFUUP CFGJSNMZFTUBCMJTIFE Need to Build Trust Through Consistent Design $VSSFOUMZ UIFMBDLPGDPOTJTUFOU EFTJHOTUBOEBSETQPTFTBSJTL PGMPXFSJOHCSBOEUSVTU 5PTUSFOHUIFOVTFSUSVTU -*/& BOE:BIPP+"1"/ OFFEUP EFMJWFSIJHIRVBMJUZ DPOTJTUFOU EFTJHOBDSPTTBMMUPVDIQPJOUT Need to Migrate the LINE Creative Site 4PNFFNQMPZFFTTUJMMOFFE BDDFTTUPUIFFYJTUJOH-*/& $SFBUJWFTJUF TPJUJTOFDFTTBSZUP NJHSBUFBOEJOUFHSBUFUIFTF BTTFUTBDDPSEJOHMZ The Importance of a Consistent Visual Language in a Global Organization "T-:PQFSBUFTBDSPTT,PSFB  +BQBO 4PVUIFBTU"TJB BOEPUIFS HMPCBMSFHJPOT FTUBCMJTIJOHB VOJGJFEWJTVBMUPOFBOEMBOHVBHF JTFTTFOUJBMUPEFMJWFSBDPIFTJWF BOEDPOTJTUFOUCSBOEFYQFSJFODF UPVTFSTXPSMEXJEF Brand Assets Exist, but Are Hard to Find 8IJMFCSBOEBTTFUTEPFYJTU UIFZ BSFDVSSFOUMZTDBUUFSFEBDSPTT EFQBSUNFOUTBOEWBSJPVTDMPVE QMBUGPSNT SFTVMUJOHJOMPX BDDFTTJCJMJUZBOEWJTJCJMJUZ 5IJTNBLFTJUEJGGJDVMUUPRVJDLMZ MPDBUFOFDFTTBSZBTTFUTBOE IJOEFSTFGGJDJFOUVTF Issue with Accessibility to Brand Assets 4PNFEFQBSUNFOUTBSFVTJOH PVUEBUFECSBOEHVJEFMJOFT PS NBOBHJOHUIFNEJ⿤FSFOUMZ  NBLJOHJUEJ⿥DVMUUPNBJOUBJO DPOTJTUFOUCSBOEVTBHFBDSPTT UIFPSHBOJ[BUJPO A “Decision-Making Standard” Essential for a Global Organization *OTJUVBUJPOTXIFSFNVMUJQMFDPVOUSJFT BOEEFQBSUNFOUTOFFEUPNBLF EFDJTJPOTTJNVMUBOFPVTMZ UIFBCTFODF PGDMFBSTUBOEBSETDBOMFBEUP VOOFDFTTBSZDPPSEJOBUJPOBOEUJNF MPTT 5IF)VCQSPWJEFTBDMFBSSBUJPOBMFGPS tXIZXFEPJUUIJTXBZ uFOBCMJOH GBTUFSBOENPSFDPOTJTUFOUEFDJTJPO NBLJOH Need for Integrated Management of LINE and Yahoo Brand Assets "T-*/&BOE:BIPPIBWFNFSHFE JOUPBTJOHMFDPNQBOZ UIFJS CSBOEBTTFUTTIPVMEBMTPCF NBOBHFEJOPOFVOJGJFEMPDBUJPO UPDMFBSMZDPOWFZUIFQFSDFQUJPO PGCFJOHtPOFDPNQBOZu
  2. 👓 🐍 🧙 🪄 🧹 🚂 ⚡ 🛒 🦉 🏰

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  4. Global Nationwide Messenger Entertainment Tech savvy Close familiar Trustworthy Market

    Presence Commerce Search Media Market Business Strength Brand value
  5. Clear Simplicity Perfect Quality Fast Feedback Intuitive and effortless design

    that requires no explanation. Clear Simplicity Meticulous attention to detail that builds trust and ensures consistency. Perfect Quality Design that evolves through rapid, user-driven improvement. Fast Feedback
  6. Thank You %&4*(/)6# %&4*(/ Project Executive ,JN4VOLBXO]ӣࢶҙ Overall Project Lead

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