Ridho Putradi S'Gara

I help brands win the search game, whether that's Google's blue links or the AI answers showing up in ChatGPT, Perplexity, and Gemini.

As CEO of Search Agency, I lead a team that's worked with brands across Southeast Asia and globally to grow organic traffic, qualified pipeline, and revenue. We focus on the boring fundamentals that actually move rankings: technical SEO that gets pages crawled and indexed, content that answers real buyer questions, and links that earn trust instead of buying it.

What I'm seeing right now: search is splitting in two. The old SEO playbook (rank a page, get clicks) still works, but a growing share of buyer research is happening inside AI assistants where there is no click. Brands that adapt early will own the next decade of organic.

If you're a founder, marketing leader, or growth team trying to:
• Rank for the keywords your buyers actually use
• Get mentioned when buyers ask AI for recommendations
• Build a content engine that compounds instead of burning cash
• Audit why your traffic is stuck or declining

Let's talk. DM me here, or book a call at https://rpsg.co.id/book.

A few things I write about regularly on this profile:
→ Practical SEO tactics that work in 2026
→ How brands are showing up (or disappearing) inside AI search
→ Behind-the-scenes lessons from running an agency