ClimaXX Brand Guide

Transcript

1. BRAND GUIDE BOOK
   

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2. Climaxx Official Logo
   Climaxx Logo Black
   Climaxx Logo White
   Climaxx Logo Greyscale
   LOGO
   

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3. Acceptable logo background color combinations. Logo should never be placed
   on a color outside of the CLIMAXX color scheme.
   LOGO
   

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4. COLOR
   hex #8b191d hex #b83325 hex #f3e9d7
   hex #ffffff hex #000000
   C – 28 R – 140
   M – 100 G – 25
   Y – 97 B – 29
   K – 30
   C – 23 R – 184
   M – 93 G – 52
   Y – 100 B – 38
   K – 10
   C – 4 R – 245
   M – 9 G – 228
   Y – 26 B – 193
   K – 0
   C – 0 R – 255
   M – 0 G – 255
   Y – 0 B – 255
   K – 0
   C – 0 R – 0
   M – 0 G – 0
   Y – 0 B – 0
   K – 100
   

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5. TYPOGRAPHY
   MinervaModern
   MinervaModern
   This is the singular font family used for the logo.
   Cormorant Garamond Bold
   Cormorant Garamond Medium
   Cormorant Garamond Light
   Cormorant Garamond’s classical font family pairs excellently with the sleek
   build of MinervaModern while slightly contrasting the sans serif.
   FreightSans Pro Semibold
   FreightSans Pro Medium
   FreightSans Pro
   FreightSans Pro is a modern, stylized font that easily compliments those used in
   the logo making it ideal for web and printed titles and headings.
   

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6. VALUES
   Risqué
   Sexiness
   Quality
   Comfort
   

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