ClimaXX Brand Guide

Transcript

1. BRAND GUIDE BOOK
2. Climaxx Official Logo Climaxx Logo Black Climaxx Logo White Climaxx Logo Greyscale LOGO
3. Acceptable logo background color combinations. Logo should never be placed on a color outside of the CLIMAXX color scheme. LOGO
4. COLOR hex #8b191d hex #b83325 hex #f3e9d7 hex #ffffff hex #000000 C – 28 R – 140 M – 100 G – 25 Y – 97 B – 29 K – 30 C – 23 R – 184 M – 93 G – 52 Y – 100 B – 38 K – 10 C – 4 R – 245 M – 9 G – 228 Y – 26 B – 193 K – 0 C – 0 R – 255 M – 0 G – 255 Y – 0 B – 255 K – 0 C – 0 R – 0 M – 0 G – 0 Y – 0 B – 0 K – 100
5. TYPOGRAPHY MinervaModern MinervaModern This is the singular font family used for the logo. Cormorant Garamond Bold Cormorant Garamond Medium Cormorant Garamond Light Cormorant Garamond’s classical font family pairs excellently with the sleek build of MinervaModern while slightly contrasting the sans serif. FreightSans Pro Semibold FreightSans Pro Medium FreightSans Pro FreightSans Pro is a modern, stylized font that easily compliments those used in the logo making it ideal for web and printed titles and headings.
6. VALUES Risqué Sexiness Quality Comfort