2023: How Digital Marketers Can Increase Visibility Through APP Store Optimization Strategies

Mobile users spend 60% of their time on their mobile devices. There are 6 million apps contending for consumers’ attention, so it’s crucial that app developers, agencies and digital marketers use effective mobile marketing strategies to attract users and maintain a larger market share. For more information visit : https://innoppl.com/ebook/2023-how-digital-marketers-can-increase-visibility-through-app-store-optimization-strategies/

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1. 2023: How Digital Marketers Can Increase Visibility Through APP Store Optimization Strategies Phone: 404-689-3878 Atlanta, Georgia (Head Office) 7000 Central Parkway, Suite 220, Atlanta, GA 30328 Email: contactus@innoppl.com
2. ABSTRACT What exactly is app store optimization (ASO)? How is ASO is different from SEO? Understanding The Mobile App Audience Why should you invest in app store optimization? What are the key ASO ranking factors? The core components of a successful ASO strategy The Concluding Word 03 04 05 06 07 08 11 12
3. As the APP Store continues to grow in popularity, so does the competition to be seen and heard. The average number of monthly searches on the APP Store is now over 1 billion, with over 2 million apps available. That’s a lot of noise for your app to cut through! So, how can you make sure your app is visible to potential customers? The answer is APP Store Optimization or ASO. ASO is the process of optimizing your app store listing to improve your app’s visibility and ranking in search results. Just like SEO for websites, ASO for apps is all about using the right keywords and making sure your app is easy to find. ABSTRACT 3 2023: How Digital Marketers Can Increase Visibility Through APP Store Optimization Strategies | www.innoppl.com | contactus@innoppl.com
4. What exactly is app store optimization (ASO)? Other names of App Store Optimization (ASO)includes App Store Marketing and Mobile App SEO. Increasing your app's visibility in an app store search engine like Google Play or Apple App Store is the fundamental goal of ASO. By increasing impressions, you can also achieve other goals such as directing traffic to your online app and boosting downloads. ASO is centered around improving the ranking of mobile apps directly within app stores (ex. iTunes, Google Play, Windows Store). The main mobile phones that apps are created for are the iPhone/iPad, Android, and Windows Phones. Although the primary objective of ASO is frequently to amplify app downloads, other objectives could comprise: 4 Increased brand exposure. Audience engagement. Additional marketing channel diversification. Positive app reviews and ratings. More frequent and increased volumes of app reviews. 2023: How Digital Marketers Can Increase Visibility Through APP Store Optimization Strategies | www.innoppl.com | contactus@innoppl.com
5. ASO is to Apps what SEO is to Websites. Just as you use SEO practices on your website to improve your site’s ranking in Google’s search results, you can use ASO practices to improve your app’s ranking in the app store search results. There are some key differences between ASO and SEO, however. The most important difference is that, while Google’s search algorithm is based on more than 200 factors, the app store algorithms are based on just a handful of factors. Additionally, while you can influence some of the ranking factors for both ASO and SEO, there are some factors that you can only influence with ASO. For example, the number of downloads is a ranking factor for both ASO and SEO. However, while you can influence the number of downloads with your marketing efforts, you can also directly impact it with ASO by optimizing your app store listing. Finally, while SEO is mainly about driving organic traffic to your website, ASO is about driving organic traffic to your app store listing. However, you can also use paid marketing channels to drive traffic to your listing. So, what are the key ranking factors for ASO? Let’s take a look. How is ASO is different from SEO? 5 2023: How Digital Marketers Can Increase Visibility Through APP Store Optimization Strategies | www.innoppl.com | contactus@innoppl.com
6. It’s important to understand that the mobile app audience is different from the general web audience. In order to optimize your app store listing for maximum visibility, you need to understand how the mobile app audience behaves. They’re looking for specific solutions to specific problems: When people go to the app store, they’re generally looking for a specific app to solve a specific problem. They’re not just browsing, like they would be on a website. This means that you need to make sure your app is well-suited to solving the problem that your target audience is looking to solve. They’re less likely to scroll through pages of results: Because people are looking for a specific app, they’re less likely to scroll through pages and pages of results. This means that it’s even more important to rank highly in the search results. They’re more likely to download an app that’s been recommended to them: Because people are looking for a specific app, they’re more likely to download an app that’s been recommended to them by a friend or family member. This means that word-of-mouth marketing can be especially effective for mobile apps. They’re more likely to download an app that’s been featured in the app store: Because people are looking for a specific app, they’re also more likely to download an app that’s been featured in the app store. This means that getting your app featured can be a major boost to your visibility and downloads. They’re more likely to download an app that has a high rating and positive reviews: Because people are looking for a specific app, they’re also more likely to download an app that has a high rating and positive reviews. This means that it’s important to focus on getting high ratings and positive reviews for your app. Now that you understand the mobile app audience, let’s take a look at some of the key ASO ranking factors. Here are some key characteristics of the mobile app audience: Understanding The Mobile App Audience 6 2023: How Digital Marketers Can Increase Visibility Through APP Store Optimization Strategies | www.innoppl.com | contactus@innoppl.com
7. 7 There are four main reasons to invest in app store optimization: #1. To increase your visibility in the app store: The goal of ASO is to increase your visibility in the app store, which will lead to more downloads. #2. To improve your conversion rate: Once people find your listing in the app store, you need to convert them into downloads. ASO can help you improve your conversion rate by making sure your listing is optimized for maximum impact. #3. To save money on paid marketing: If you’re investing in paid marketing to drive traffic to your app store listing, ASO can help you get more bang for your buck. By optimizing your listing, you can increase your visibility and conversion rate, which will lead to more downloads at a lower cost per download. #4. To improve your organic ranking: ASO can also help you improve your organic ranking in the app store, which will lead to even more visibility and downloads. So, now that you know why ASO is important, let’s take a look at some of the key ASO ranking factors. Why should you invest in app store optimization? 2023: How Digital Marketers Can Increase Visibility Through APP Store Optimization Strategies | www.innoppl.com | contactus@innoppl.com
8. 8 What are the key ASO ranking factors? ASO Ranking Factors There are two types of ranking factors: on-metadata and off-metadata. On-metadata ranking factors are factors that are directly within your control, such as your app name and description. Off-metadata ranking factors are factors that are not directly within your control, such as your app’s reviews and ratings. #1. The keywords you target: Just like with SEO, the keywords you target with ASO are important for two reasons. First, they help potential customers find your app when they’re searching the app store. Second, they tell the app store algorithms what your app is about, which helps to determine your ranking in search results. When choosing keywords for ASO, it’s important to target keywords that are relevant to your app and that have a high Search Score. The Search Score is a measure of how popular a keyword is within the app store. You can use an ASO tool like AppTweak to research keywords and find ones with a high Search Score. #2. The title of your app: The title of your app is important for two reasons. First, it’s one of the first things potential customers will see when they come across your listing in the app store. Second, it’s a major ranking factor for the app store algorithms. When choosing a title for your app, make sure to choose something that is both relevant to your app and that includes one of your target keywords. 2023: How Digital Marketers Can Increase Visibility Through APP Store Optimization Strategies | www.innoppl.com | contactus@innoppl.com
9. 9 #3. The subtitle or short description of your app: The subtitle or short description of your app is another important ranking factor for the app store algorithms. It’s also one of the first things potential customers will see when they come across your listing, so it’s important to make it compelling. When writing your subtitle or short description, be sure to include one of your target keywords and make it clear what your app does. #4. The full description of your app: The full description of your app is important for two reasons. First, it’s a chance to elaborate on the features and benefits of your app. Second, it’s a major ranking factor for the app store algorithms. When writing your full description, be sure to include all of your target keywords and make it as comprehensive and compelling as possible. #5. Your app’s icon: Your app’s icon is important for two reasons. First, it’s one of the first things potential customers will see when they come across your listing. Second, it’s a ranking factor for the app store algorithms. When designing your icon, make sure to choose something that is relevant to your app and that is visually appealing. #6. Your app’s screenshots: Your app’s screenshots are important for two reasons. First, they give potential customers a preview of what your app looks like and how it works. Second, they’re a major ranking factor for the app store algorithms. When choosing screenshots for your app, make sure to choose images that are high-quality and that show off the features and benefits of your app. #7. Your app’s reviews and ratings: Your app’s reviews and ratings are important for two reasons. First, they give potential customers an idea of what others think of your app. Second, they’re a major ranking factor for the app store algorithms. When asking for reviews and ratings, make it easy for potential customers to leave a review and rating. You can do this by including links to your app’s listing in the App Store or Google Play Store in your email signature, on your website, or in your app. 2023: How Digital Marketers Can Increase Visibility Through APP Store Optimization Strategies | www.innoppl.com | contactus@innoppl.com
10. 10 #8. Your app’s downloads: Your app’s downloads are important for two reasons. First, they show potential customers that your app is popular. Second, they’re a major ranking factor for the app store algorithms. When promoting your app, include links to your app’s listing in the App Store or Google Play Store in your email signature, on your website, or in your app. You can also promote your app through social media, paid to advertise, or by asking customers to leave reviews and ratings. #9. Your app’s updates: Your app’s updates are important for two reasons. First, they show potential customers that you’re constantly working to improve your app. Second, they’re a major ranking factor for the app store algorithms. When releasing updates for your app, be sure to include new features, bug fixes, and performance improvements. You can also use updates to promote new content or sales. #10. Your app’s back-end keywords: Your app’s back-end keywords are important for two reasons. First, they help potential customers find your app when they search for specific terms in the App Store or Google Play Store. Second, they’re a major ranking factor for the app store algorithms. When choosing back-end keywords for your app, make sure to choose terms that are relevant to your app and that have low competition. You can use the App Store Optimization Tool to find the right keywords for your app. 2023: How Digital Marketers Can Increase Visibility Through APP Store Optimization Strategies | www.innoppl.com | contactus@innoppl.com
11. 11 The core components of a successful ASO strategy #1. Research your audience and competitors: The first step to a successful ASO strategy is to research your audience and your competition. This will help you understand what people are looking for in an app and what apps are already out there competing for the same keywords. #2. Choose the right keywords: The second step is to choose the right keywords for your app. When choosing keywords, make sure to choose terms that are relevant to your app and that have low competition. You can use the App Store Optimization Tool to find the right keywords for your app. #3. Optimize your app’s listing: The third step is to optimize your app’s listing. This includes optimizing your app’s title, keywords, description, and screenshots. #4. Promote your app: The fourth step is to promote your app. This can be done through social media, paid to advertise, or by asking customers to leave reviews and ratings. #5. Analyze and adjust your ASO strategy: The fifth and final step is to analyze and adjust your ASO strategy. This includes tracking your app’s ranking for specific keywords, monitoring your app’s conversion rate, and experimenting with different tactics. 2023: How Digital Marketers Can Increase Visibility Through APP Store Optimization Strategies | www.innoppl.com | contactus@innoppl.com
12. 12 As you can see, there are a lot of factors that go into a successful ASO strategy. By following the tips in this guide, you’ll be well on your way to optimizing your app for the App Store or Google Play Store. If you want to learn more about ASO, be sure to check out our blog or contact us to speak with a mobile marketing expert. The Concluding Word 2023: How Digital Marketers Can Increase Visibility Through APP Store Optimization Strategies | www.innoppl.com | contactus@innoppl.com
13. About Us CONTACT Email : yourfriends@drupalpartners.com Atlanta 7000 Central Parkway, Suite 220, Atlanta, GA 30328 Ph : 678-648-7527 LOS ANGELES 9415 Culver Blvd, Culver City, California, 90232 Ph : 310-279-6584 12 CONTACT INNOPPL is a Mobile App Marketing & ASO agency that helps app developers increase their organic traffic, downloads, and revenue. We’ve worked with over 1,000 apps and our team has over 12 years of experience in the App Store & Google Play Store. Atlanta, Georgia (Head Office) 7000 Central Parkway, Suite 220, Atlanta, GA 30328 Phone: 404-689-3878 Email: contactus@innoppl.com