Storadera - IT Press Tour #45 - Paris, France - Sept. 2022

Transcript

1. Cloud storage for any new use case
2. Storadera cloud storage is built from ground up to be frugal and lean technically and operationally. By doing this we can offer way better and simpler pricing than big 3 competitors AWS, Google and Microsoft. On top of existing use cases, better and simpler pricing opens up totally new areas where it becomes sensible to host your data safely in the cloud.. Tommi Kannisto, CEO and founder of Storadera
3. History Establishing of the legal entity Storadera in August 2019. Company Team of developers and technical engineers are forming the core team in December 2020 and working as part time employees. Core team All team members are joining Storadera in October 2021 as full time employees and an office is acquired Start Tommi Kannisto’s idea to build a storage company rises in 2017 from a practical need for storage to meet requirements - simple and affordable. Initial idea Tommi Kannisto as first employee is starting in December 2020 First employee Beta period with unlimited Space Trial is finished. Space Premium is launched and Space Trial is limited to 50GB in May 2021 First customer 2017 2019 2020 2020 2021 2021
4. Team Kaupo Prei • Software engineer • Ex Skype (Microsoft) • Experience with large scale backend systems • Startup experience in Silicon Valley • Software developer for the last 22 years Tommi Kannisto • CEO • Ex Bolt, Skype, Tieto • Software development and entrepreneur experience • Passionate about software performance • Experience working with the unicorn CEO Miikael Havelock Nilson • Infrastructure engineer (part-time) • Very long experience in linux server administration and security • 15+ years of networking experience Annelise Randmaa • Software Engineer (frontend) • Graphic design • UI/UX • Business process analyst, experience with data analysis and automation Margus Danil • Business development • Long track record of building actionable teams and delivering results • 20+ years in B2B IT business Dmitrii Voitovich • Software engineer • Degree in information systems security • Experience in complex systems development and maintenance • Engineering passioneer • Automation enthusiast • 12 years of professional software development
5. ★ Storadera Space is a S3 compatible cloud object storage service ★ Secure, scalable, predictable pricing, instantly available ★ We are not end user oriented file storage service (Dropbox, Drive). Storadera is not meant to replace those What is Storadera and what not?
6. Problem Companies may choose not to use cloud storage because: ★ Pricing is complex and not predictable ★ Price is too high ★ Technically complicated to use
7. ★ Possible high costs due to hidden fees ★ Complicated pricing structure ★ Unpredictable bill if not experienced user ★ Possible high costs due to hidden fees ★ Almost all are US companies Problem with competitors
8. The simplest pricing that is understandable also to non-IT professionals Most transparent pricing Industry agnostic and targeted for B2B customers, but also usable by B2C B2B oriented Being frugal in all aspects of service development to ensure fast and reliable service and ultimately provide fast storage on commodity HW Frugality in everything To be the first choice for companies to start new journey for cloud storage for any new use case To be the first choice Cloud storage for any new use case Strategy
9. Statistics
10. Statistics
11. Infrastructure Fundamentals Service Technical details Our secret sauce is our proprietary storage and service layer software. No commercial or open source products used for storage service layer Secret sauce Mellanox 25G switches WD Data102 4U JBODs Dell 1U compute servers React Go Mongo(Graph)DB Load balancing Monitoring Telemetry Firewall SLA 99,9, durability x9
12. We have built our service on not micro but medium sized services. For storage, performance matters. For storage, we have 3 main components. ★ S3 API - it is responsible for security and sanity checks ★ Worker - this is where “work happens”, CPU performance heavy tasks like parity and hash calculations ★ Drive - responsible for interacting with physical spinning Drives. This service is heavily IO bound. Physical spinning hard disks are slow by nature. We make the service fast to make things parallel on other levels so that all of our hard disks get roughly equal load on accepting new data. Service architecture
13. Data centers ★ Greenergy DC, Estonia (current) ★ Netherlands (within 6 months) ★ UK (within 6 months) ★ US (end of 2023) ★ APAC (mid 2023)
14. Data center details ★ 14,500 m2 facility, campus power 31.5 MW ★ Runs on renewable energy ★ Target power usage effectiveness (PUE) of 1.2 ★ Level 3 to 4 infrastructure redundancy ★ Carrier and operator neutral ★ Manned physical security supported by AI ★ Compliance with the highest international standards
15. Data in transit protected by HTTPS HTTPS S3 authentication V4 S3 V4 Data in rest encrypted by AES-XTS AES-XDS Erasure Coding (EC) to protect data integrity EC Key ID and Secret Key Keys Data integrity re-checked every 30 days (bit-rot and other silent failures) Data integrity Security
16. Capex or Opex model depending of location, customer/partner need and use case Infrastructure Renting colo space from Tier 1 service providers Colo Dual connectivity from 2 different providers Connectivity Engineering focused approach now and in future - 67/33 ratio Team Operations
17. to be compliant with main industry accepted regulations like ISO27K1 (in process), SOC 2 etc Business model Service provider Deployment models Compliance Partnerships Pricing Transparency partner can own HW: as part of Storadera grid as dedicated partner grid to remain service provider and operate all deployments no on-prem licensing model is planned the most transparent cloud storage for companies, absolutely no additional fees simplest pricing model on the market, only 1 line in price list revenue share model with different types of partners Several deployment scenarios:
18. 6 eur per stored TB calculated as monthly average Easy predictability No delete penalties No min object size No micro charges No egress fees 5x better price Fair usage policy applies S3 API calls are not charged Storage cost is calculated based on actual object size Storage cost is calculated based on actual time object is stored Actual monthly cost is easily predictable and helps to lower the barrier for cloud adoption Pricing
19. Direct sales to large customers, participation on trade fares, local B2B sales persons in large countries B2B Demand capture through online channel by SEO (blog, articles, webinars etc) and SEM (Google Ads, LinkedIn Ads) Online MSPs, telcos and other ICT service providers who target to develop new services or improve bottom line of existing ones Revenue share model, partner provides 1st level support Partnerships Go to market Our perfect customer is a company that starts using cloud storage for any new use case
20. Integrations with ISVs. Existing Comet, Duplicati. In process Cyberduck, Altaro, Nakivo etc Integrations Process started to become Veeam Ready Object and Veeam Ready Object with Immutability Certifications Technology Alliance partnerships with data management solution providers Partnerships Cooperation
21. Current primary use case. Main customers use as Veeam SOBR. Also as storage target for Synology Backup Current primary use case. Long term archive - space constraints or regulatory requirements Archive Current primary use case. Another tier for MSP on-prem S3 solutions (for example Cloudian) MSP extension Replication and synchronization of data across multiple servers Replication Media hosting backend for CDN Media Raw Data Lake (single source of truth for today’s and future decisions) Refined Data Lake (already processed data) Statistical modeling or time series forecasting Data lake Storage for logs and for data to comply with retention policies and/or forensic requirements Logs Storing of IP video streams to ensure instant access with strong security CCTV Persistent data stores for container-based applications and cloud-native applications Pers. data store Use cases
22. Desktop file sync application, but better (yes, we have it detailed) File syncing Service package for high download use cases Service package for reserved capacity - prepaid or commited Space Enterprise Partnering with service providers to enable broad spectrum of use cases like acceleration to cloud, IoT and AI/ML projects, video surveillance etc Cooperations Additional features on top of S3, for example possibility for customers to receive additional info reg connected sources and their heartbeat Additional security Cloud storage gateway to optimise server storage and company local storage use by providing additional storage tier Storage gateway Develop features to protect stored data against ransomware attacks through early detection and blocking of the attacks Cyberstorage Future
23. The simplest pricing model on the market with only 1 item and absolutely no additional fees Simplicity Suitable for the most S3 use cases, except high download ones, no pricing model currently Suitability Costs are easily predictable due to pricing simplicity Predictability Conclusion
24. Thank you! Margus Danil, Co-Founder, COO and Head of Sales margus@storadera.com +372 530 66 330