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Ivan Jose Diaz Morales
August 18, 2016
Technology
26
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landingpage
Que es y para que se utiliza un landing page
Ivan Jose Diaz Morales
August 18, 2016
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Transcript
Un Landing Page en Marketing Digital Convirtiendo usuarios en clientes.
Por Iván José Díaz Morales (@ivajo26) 1
¿Qué es Landing Page? Ofrece algo que seduzca al usuario.
2
¿Proceso de converción? 3
¿Entonces como funciona? 4
Hagamos que convierta 5
Centrado en buyer Personas. 6
Buena oferta, ad-hoc a la búsqueda. 7
Ciclo de compra. 8
Que hacer y que no hacer 9
1. Titulares Llamativos 10
2. Valor y Oferta 11
3. Listados ... 12
4. Formulario 13
5. Puntos de Fuga 14
6. Multimedia 15
7. Redes Sociales 16
8. Testimonios 17
9. Premio y Reconocimientos 18
19
Iván José Díaz Morales Gerente Operativo (COO) Globinn Contacto: 300-701-8588
@ivajo26 20