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Profitable Kindle Niche & Keyword Research

Ivin Viljoen
June 05, 2013
540

Profitable Kindle Niche & Keyword Research

This tutorial was gathered from a contact on a Facebook page about Kindle publishing. It focuses on how keywords impact your book sales. After having had a bit of trouble with Amazon niche research, categories and proper keywords, I thought, this tutorial may be a benefit to you as it was to me.

Ivin Viljoen

June 05, 2013
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Transcript

  1. Research the profitability of your niche. • Go to Amazon.com

    • Change dropdown options to “Kindle Store”. • Click “Go” without putting anything into the search box. • Choose your category and sub-category and click. • Results shown are the bestsellers in that cat.
  2. Research the profitability of your niche. • Ignore books with

    publication dates within last 3 months. • Open Tabs of Each of the bestsellers product pages. • Find each books bestseller rank. • Any category not at least 25,000 is NOT profitable. • 25,000 > is a good category.
  3. Choosing a Profitable Keyword. • Go to Amazon.com • Change

    drop down option to “Kindle Store”. • Start typing the primary keyword in your niche. • Write down/note the suggestions that appear as you type. • Type a synonym for the keyword and record the options. • Repeat with all primary keyword you can think of.
  4. Choosing a Profitable Keyword. • https://adwords.google.com/o/KeywordTool • Input all keyword

    you gathered. • Set search setting for “exact match” and set search settings to “global”. • Note all the keywords. Search suggestions in Amazon does not mean it’s searched often.
  5. Choosing a Profitable Keyword. • Open up a spread sheet.

    • Compare the value of all keywords as titles. • Go to Amazon.com, change drop down to “Kindle Store”, search first candidate keyword, open a tag for first page results. • These keyword are most relevant, NOT bestsellers. • Results within Amazon are titles you will be competing with.
  6. Choosing a Profitable Keyword. • Open the product page, scroll

    down to product details, note the Amazon Bestsellers Rank of top 12-16 results.
  7. Criteria for choosing primary keyword. • Search results should have

    good search numbers and low competition. This will filter many. • Ideal: One result with Bestsellers rank under 25,000 • Ideal 2: Find one book with BSR below 10,000 • Ideal 3: 2 books between 10,000 – 20,000 • Ideal average below 200,000. Leave anomaly’s out the equation.
  8. Criteria for choosing primary keyword. • The best keyword have

    all three criteria. • Drop down ‘Sort by Popularity’. • Check at least 2 top relevancy results appear on top relevancy results. • Copy elements bestseller covers have onto your own cover. • Note what bestsellers are using for category and prices. Use as guide for your own.
  9. Criteria for choosing primary keyword. • Gradually work your price

    up to the bestsellers average price. • Do “Broad Match” research of primary keyword on Google. • Top results = most relevant keyword. • More of these one your website will make Google deem your website relevant. • Decide on keywords from top results and add some to secondary keywords.
  10. Criteria for choosing primary keyword. • Use them in product

    description, in your books introduction and preface. • This convinces amazon search algorithm your book is relevant. • Assist in relevancy ranking.