[Retainful] 10-20% More Sales: Cart Recovery Automation Secrets Revealed

As an e-commerce store owner, you are most likely to be losing sales due to cart abandonment. In fact, a whopping 70% of carts are being abandoned every day across e-commerce stores. That is 7 out of 10 customers abandoned carts every day. It's a huge revenue potential slipping away from you.

Fortunately, you can recover 10-20% of these abandoned carts with an effective abandoned cart recovery email automation. Retainful - an email marketing tool that helps 15,000+ store owners recover millions of dollars worth of lost sales every year. With the right strategy and execution, you can also recover 10-20% of lost sales at your store.

The presentation was part of the part Retainful's product education series' first webinar.

Transcript

1. 10-20% More Sales Cart Recovery Automation Secrets Revealed
2. What is abandoned cart? Customers adding item to the cart and leaving the store without completing the purchase. Fact: 70% of carts are being abandoned every day.
3. Conversion rate
4. What’s your cart-to-conversion rate? Cart-to-Conversion Rate (%) = Number of Completed Purchases Number of Carts Created X 100
6. Why abandoned cart emails important? Increased Revenue: 70% carts are being abandoned every day. You can recover 10-20% of them with a simple email reminder. Increased Engagement & Productivity: Cart recovery emails have 60% open rate and 30% click rate. Once set up, emails will be sent on their own.
7. Best practices to recover 10-20% carts • Timely email reminders: Send 3-4 emails reminders at perfect time intervals. • Personalize: Address with their names, send emails in their language and leverage conditional rules for better targeting. • Incentives: Offer discounts to encourage. • Appealing design: Use non-intrusive email design.
8. Insider tips • Create a sense of urgency. FOMO works • Ask for feedback • Crisp subject lines & clear CTAs converts better • Use Social proof & more trust elements • Highlight brand values. People trust brands. • Showcase the Returns policy • Utilize humor - A funny, light-hearted email can stand out • Use a playful “future prediction” of what might happen if they complete the purchase
9. Subject line examples • Your Cart + Exclusive Discount = Unbeatable Deals! • Shop Now, Save More - Your Cart Awaits. • Act Fast: Your Favorite Items Are Almost Gone! • Exclusive Offer Inside: Finish Your Purchase Now! • Your Cart + Our Discount = Perfect Match!
10. CTA Examples • Checkout Now • Resume Checkout • Save 10% Now • Bring It Home! / Make It Yours • Order Now!
11. Ready to recover lost sales? Sign Up & Get Started Need any help? Reach out us on support@retainful.com