Black Friday Masterclass: Send Emails That Converts

If you are an e-commerce store owner or a marketer who's looking to boost your e-commerce holiday sales this year with email marketing, then, this presentation is for you.

In the presentation we have covered a comprehensive action plan for the Black Friday email campaign that could be very suitable for majority of stores in the e-commerce world. In addition to it, we also included some best practices that you can implement in the Black Friday email campaign. A few of them are highly under-rated. So, I urge you to check out the entire presentation.

In fact, this presentation was part of one of our product education series webinar. We have published the webinar recording on YouTube. You can check it here: https://youtu.be/ChwtkUZ8U9c

If you can check out the video, you can also learn how to create targeted customer segments and send them personalised email campaigns using Retainful.

Perhaps, if you'd like to get a personalised demo, you can book one over here: https://zcal.co/i/kfoHXlRE

If you have questions? You can reach me at jagadesh@retainful.com
I'd be glad to help.

Transcript

1. Black Friday Masterclass Send Emails That Converts
2. Agenda ❏ What to expect in Black Friday 2023? ❏ The action plan ❏ Ideal customer segments to target ❏ Live demo ❏ Best practices and insider tips ❏ Q&A
3. What to expect in Black Friday 2023? Deloitte predicts holiday e-commerce sales to reach between $278 billion and $284 billion in 2023. It’s 10-12% higher than 2022. You can take advantage by preparing your Black Friday sale strategy ahead.
4. Black Friday Sales (2020-2023)
5. The Action Plan ❏ Pre-Black Friday: Gather customer data, segment them and prepare email copies. Send out teasers. ❏ Black Friday: Send the email sequence at the right time intervals. ❏ Post-Black Friday: Send a thank you email and wrap up.
6. Ideal Customer Segments to Target ❏ Inactive customers ❏ Abandoned cart customers ❏ New customers ❏ Most engaged customers ❏ High-value customers
7. Live Demo
8. Best practices & Insider tips ❏ Plan and prepare early: Create campaign strategy, contact segments and email copies. ❏ Design visually appealing emails: Make emails mobile-friendly. Use less image, more text. Highlight the deal. ❏ Create a sense of urgency: Set a time limit for the deal to encourage customers to take advantage sooner.
9. Best Practices & Insider Tips ❏ Include clear calls to action: Use strong verbs and eye-catching colours for the CTA buttons. ❏ Track your results: Monitor metrics like open rate, click rate and conversion rate. Optimize the campaigns for success. ❏ Ask feedback and express gratitude: Send follow-up emails to collect feedback and thank customers for their participation.
10. Subject Line Examples ❏ BFCM Early-bird Deal Is Live! ❏ BFCM Sale 2023: A Quick Sneak Peek ❏ Our Biggest Sale of the Year! Up to 80% OFF ❏ Black Friday Deals Are Live! Don't Miss Out ❏ Black Friday 2023: It’s a wrap. ❏ Thank you! You’ve made our BCFM a hit.
11. CTA Examples ❏ Save Now & Save 50% ❏ Claim your reward ❏ Get 50% Off all items ❏ Don’t Miss! Save 50% Now ❏ Checkout the hot deals! ❏ Order Now! Don’t regret later
12. Questions?
13. Ready to boost your Black Friday sales? Get started now with Retainful for FREE Need help? Reach out us : support@retainful.com