SEO Brighton - April 2019 Notes

Take a look at some of the key points that I took away from SEO Brighton 2019!

Transcript

1. Brighton SEO
2. Reviews: - A great way to get users involved on the website - You can check and approve reviews first - Help to build trust between user and site - May help with rich snippets - Facebook, Google and on site reviews
3. Internal linking: - Making sure that all internal links are using ‘money key words’ - This can mean using natural language that talks to the reader and also gives primary KWs to search engines - Having very few (but high quality) external linking domains but a great internal link structure can result in great success in search
4. Blog titles: - Informational searches are the most common searches! - Always answer a question for the searcher - Putting your feet in the shoes of the reader and the search engine
5. Fake news: - We are not lieing, we are manipulating the truth - Link bait: low risk and high reward - You need to have a GREAT idea - Fake products work really well and they are always better when they have an element of humour (you have a get out clause: ‘I was only joking’)
6. Groupon released a ‘name your baby for £1000’ - Set up fake gmail accounts (so that newspapers don’t see it as purely for SEO) and send some tip offs to journalists and share it on social media - If they have ‘live news’ for a particular event like the world cup then journalists are often scraping around to fill up their news stream, so timing can be really important here! - Never underestimate the power of fan communities - releasing fan information or fake fan news can be a great link generator!
7. The Groupon featured banana holder: - Write a blog post on an odd or curious product (using humour or a topical hook in the media at the time) then this could work as link bait. Here is a banana holder that has generated traffic/interest for Groupon:
10. Here are some links they have generated as a result: - https://9gag.com/gag/aB3L3xZ/groupon-had-the-best-comments-on-this-sort-of-nsfw-banana-holder - https://www.independent.co.uk/news/business/news/how-groupon-turned-the-banana-bunker-into-a-social-media-success-1014 7004.html - https://mashable.com/2015/03/28/groupon-banana-protector/?europe=true - https://www.adweek.com/creativity/groupon-posted-product-facebook-then-replied-everyone-who-made-sex-joke-163737/
11. Video Marketing: - 85% of traffic by 2020 will be video related for many brands - This can link into reviews a little bit. - How to’s and product reviews, filming/uploading/doing all of the due diligence can be really time consuming. - Introducing strategy:
12. #1 Find a great youtube video relating to your brand #2 See if the person who has made the video has a website of good quality #3 Get the video and the transcript and write a blog post about it on your site #4 Reach out to the creator and ask for a link in return for promoting their video
13. - Google and users like multimodal elements (such as video) being on the page - This could be a way around the time consuming cost of creating a youtube channel.
14. Gamification: - Similar to creating puzzle pieces - Can be a bit costly Being topical: - Using titles that are ‘topical hooks’ will always help (in the short term) to generate interest. - By posting about something in the media now you can help generate more interest - Writing spoof pieces about Brexit, the royal family or whatever is newsworthy at the moment can help generate more social media interest, especially if you have something unique to say.
15. Cheers, thanks a lot and cheers...