AB Positive

A/B Testing for mobile applications

Transcript

1. Giving  your  conversion  ra/o  a  transfusion  
2. Current  State  of  the  Market   •  A/B  Tes/ng  is  a  method  of  discovering  the   most  valuable  configura/on  of  your  product.   •  There  currently  is  no  solu/on  for  split  tes/ng   of  Mobile  Applica/ons.   •  Changes  require  resubmission  to  the  App   Store,  and  cannot  be  tested  side  by  side.  
3. Mobile  Is  Growing   •  With  over  500,000  Apps  in  the  iTunes  App   Store,  the  market  is  only  growing.   •  Mobile  transac/ons  represent  a  large   percentage  of  revenue  for  many  companies.   •  As  of  May  2011,  48%  of  consumers  use  their   mobile  device  to  browse  products  and   services.1   1Informa/on  from  an  Oracle  survey  taken  May  2011  
4. INTRODUCING  AB+  
5. Live  Conversion  Tes/ng   •  Be  able  to  update  your   tests  on  the  fly  to   op/mize  your  conversion   rates.   •  Comprehensive  data   analyses  on  how  your   tests  are  doing   •  With  four  ways  to  test,   the  op/ons  are  almost   limitless.  
6. Easy  to  use  API   •  With  our  drop-­‐in   framework  you  will  be   conver/ng  in  no  /me   •  Complete  control  over   what  you  test,  and  what   you  don’t  
7. Convert  Your  Users   •  With  the  ability  to  edit  your  App  while  live,   you  can  find  a  strategy  and  lock  into  it.   •  Use  in  conjunc/on  with  your  other  analy/cs  to   get  a  much  beYer  sense  of  how  your  users  use   your  app.    
8. Sample  iPhone  integra/on    Setup  your  laboratory  in  just  four  lines  of  code: