Greenscape Environmental Services

A proposal for a environmental consulting firm called Greenscape.

Transcript

1. See GMail "Greenscape Final" from David Sie for original powerpoint file.
2. Investor Presentation Greenscape Anthony Carotenuto, Brian Deal, Jamie Ly, David Sie
4. Food and Energy Prices
7. What if you could save?
8. Are you going to keep paying the same high electricity bill?
9. NO WAY
10. How much could we save you by installing energy efficient lightbulbs?
11. 5%!!
12. How much could we save you by properly insulating your home?
13. an extr
14. How much could we save you by installing solar windows?
15. 25% more
16. Savings? 5% ? 20%? 45%!! It’s a price IMPLOSION!
17. Greenscape We are an environmental consulting firm.
18. Present Market Situation •Environmental Movement •Rising Energy Costs •No Clear Market Leader •Infant Market •Wide Array of Potential Products and Services •Homeowners left to find Information on their own
19. Initial Target Market •Concerned about the environment •Affiliated with Sierra Club and other orgs •Homeowners •Different products for different incomes
20. Opportunities and Threats •Rising Prices •Green: Movement or Fad? •Weak barriers to entry
21. Substitutes and Consumers •Is going Green so hard? ◦ DIY •Is there a better way to save Green? ◦ Frugal living
22. Competitive Rivalry •Mostly individual consultants •Green Irene •Landscapers •Home Inspectors •The Internet and free information
23. Survey Results •27 of the 33 respondents were between the age of 24 to 35. •½ of those surveyed own a home ◦ 2/3 of those homeowners willing to make investment to make their home energy efficient. •Homeowners were willing to wait an average of 3 years to recoup their investment. •½ of were also interested in annual service agreements
24. Survey Results Cont’d
25. Survey Results Cont’d •23 out of the 33 respondents said they were most receptive to TV advertising. ◦ The remaining 10 interested in internet, radio, and print advertising. •2/3 of respondents were interested in information regarding solar panels installation. •½ of respondents were interested in rain- capture basins.
26. Conclusions What were their needs…. • Consultations • Monetary Saving Projects • Solely Environmental Projects What was the size of the target market…. 112 MM households • 78 MM home ownership• 9.8 MM in 24-35 age range w home ownership
27. Getting the Message Out Product • Recognizable brand name • Tiered services provide product variety • After-completion support services • Guarantee for initial consultation
28. Getting the Message Out Promotion • Spokesperson • Public Relations • Direct Marketing
29. Getting the Message Out Price • Higher profit margins for solely environmental projects • First level services pricing very competitive
30. Getting the Message Out Placement • Online Scheduling • Call Center ◦ Partnership Presence
31. Thanks for listening. Questions?