age of 24 to 35. •½ of those surveyed own a home ◦ 2/3 of those homeowners willing to make investment to make their home energy efficient. •Homeowners were willing to wait an average of 3 years to recoup their investment. •½ of were also interested in annual service agreements
they were most receptive to TV advertising. ◦ The remaining 10 interested in internet, radio, and print advertising. •2/3 of respondents were interested in information regarding solar panels installation. •½ of respondents were interested in rain- capture basins.