From Prompt to Product @ How to Web 2025, Bucharest, Romania

Transcript

1. Real AI Workflows in Product Management Jan Werner Product @ Instaffo FROM PROMPT TO PRODUCT
2. FROM PROMPT TO PRODUCT Jan Werner Product @ Instaffo “If you don’t use AI, you are stupid”
3. The Problem Isn’t AI – It’s Integration Jan Werner Product @ Instaffo Too many tools. Too little structure. No real impact.
4. 3 Real Workflows Where AI Makes a Difference Jan Werner Product @ Instaffo Better communication from the start Shared insights across the team Faster prototyping & testing
5. Better Communication from the Start FROM PROMPT TO PRODUCT
6. Most Releases Fail at the Start Jan Werner Product @ Instaffo „Peștele de la cap se împute“ Communication
7. Most Releases Fail at the Start Jan Werner Product @ Instaffo Unclear problem framing Misaligned expectations Lost context across teams Communication
8. AI Helps You Think in Outcomes Jan Werner Product @ Instaffo Voice note → Custom GPT → Feature Brief Problem, Solution, Success Criteria Communication
9. Shared Insights Across the Team FROM PROMPT TO PRODUCT
10. User Interviews: Rich Insights, Hard to Share Jan Werner Product @ Instaffo 1-on-1 calls → Scattered Notes → Missing Context Insights
11. Make User Knowledge Accessible Jan Werner Product @ Instaffo Condense → Organize → Share Turn conversations into team-wide clarity Insights
12. Faster Prototyping & Testing FROM PROMPT TO PRODUCT
13. Speed Is Great Prototyping
14. Speed Is Great – Until It Backfires „Bad-looking prototypes kill good ideas.“ Prototyping
15. Design Real, Test Fast Fast + Clear Prototypes = Valuable Feedback Prototyping
16. Don’t Play – Build Workflows Jan Werner Product @ Instaffo Pick 3 pains in your product & company processes Build repeatable AI systems AI isn’t your assistant. It’s your structure.
17. FROM PROMPT TO PRODUCT Jan Werner Product @ Instaffo Let‘s connect Get the Slides