DSW 2017: Saloni Doshi, "Build an Epic Brand and Business, Simply By Being Better"

Transcript

1. Build an Epic Brand, Just By Being Better #DENStartupWeek
2. TITLE SPONSORS TRACK SPONSORS
3. HEADLINE SPONSORS PARTNER SPONSORS MEMBER SPONSORS Baker Hostetler Bradford, LTD Capital One Coastal Cloud Colorado Impact Fund Connect For Health Colorado Cooley Corus360 EKS & H Event Integrity Full Contact Gary Community Investments General Assembly Groundfloor Media / CenterTable Guiceworks ImageSeller Ink Monstr Intelivideo Luna Gourmet Coffee & Tea Nanno Office of Economic Development Pass Gas Denver Slalom Wazee Digital Accenture Bridgepoint Education Butler Snow Delta Tables Hogan Lovells Meyer Law Name.com Slifer Smith & Frampton SoGnar Sounddown Swiftpage The Denver Foundation Zipcar
5. What do we mean by “being better”? And when done well…being “better” is GREAT for business. They go beyond “doing less bad” – they proactively seek a positive impact They consider people, communities and environment across all they do Create public benefits while also generating wealth for owners, employees, shareholders and communities
6. HBR.org org and The Energy Project. “The Human Era at Work.” 2014. https://uli.org/wp-content/uploads/ULI-Documents/The-Human-Era-at-Work.pdf Palimeris, M. “Engaging employees through corporate responsibility.” Ipsos MORI White Paper (2006). https://www.ipsos.com/sites/default/files/publication/1970-01/loyalty-erm-engaging-employees-through-corporate- responsibility.pdf Mankins, Michael C., and Eric Garton. Time, talent, energy: overcome organizational drag and unleash your teams productive power. Boston, MA: Harvard Business Review Press, 2017. Being Better Is Good For Workers 53% of workers say that a “job where I can make an impact” is important to their happiness. 86% of workers believe it is important that their employer is responsible to society and the environment 225% Productivity from inspired employees versus those who are merely “satisfied”
7. Customers Want You To Be Better Conscious Company Magazine Firms of Endearment Burson-Marsteller. “Trust & Purpose Survey 2011.” http://www.burson-marsteller.com/what-we-do/our-thinking/trust-purpose-survey-2011/ LinkedIn and Imperative. “Purpose at Work, 2016 Global Report.” https://business.linkedin.com/talent-solutions/job-trends/purpose-at-work Of the general population would rather pay more for products and services that are produced responsibly 80% Would switch brands if a different brand of similar quality supported a good cause 73%
8. Being Better Is Good For Returns Conscious Company Magazine Firms of Endearment Burson-Marsteller. “Trust & Purpose Survey 2011.” http://www.burson-marsteller.com/what-we-do/our-thinking/trust-purpose-survey-2011/ LinkedIn and Imperative. “Purpose at Work, 2016 Global Report.” https://business.linkedin.com/talent-solutions/job-trends/purpose-at-work S&P 500 Good to Great Firms of Endearment 14:1 6:1 15 Year Stock Performance Through 2013
9. Here are three amazing companies making it happen Running a mission driven company, and making decisions based on so many other factors alongside profits, is TOUGH.
10. What do you sell? What inspired you to create a better product and company? What is the core differentiator of your company that will lead to your long term success - in whatever way you define success?
17. Developing sustainable printing ink using algae
18. 20% Pigments Traditional Ink 80% Petroleum components
19. Carbon Black Pigment Wikipedia
20. Finite resource Environmental issues Human health hazards Lack of innovation Problem with Petroleum-Based Ink
21. O2 CO2
22. 2. Ink 3. Print 1. Grow Algae-to-Ink Process
29. Finite resource- Renewable Environmental issues- Biodegradable Human health hazards- Safe Lack of innovation- Innovative Living Ink Value Proposition
30. #DENStartupWeek
31. THANK YOU! Saloni Doshi saloni@ecoenclose.com #DENStartupWeek