DSW 2017: Alexandra Fiorillo, "Behavioral Design and Social Impact"

773a137d6fc051556c6a8df81fbfa315?s=47 Jay Zeschin
September 27, 2017
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DSW 2017: Alexandra Fiorillo, "Behavioral Design and Social Impact"

773a137d6fc051556c6a8df81fbfa315?s=128

Jay Zeschin

September 27, 2017
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  1. Garrett Mason @gridimpact Behavioral Design & Social Impact

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  7. BLUE

  8. 8 September 27, 2017 Denver Startup Week $1.10

  9. 9 September 27, 2017 Denver Startup Week

  10. 10 September 27, 2017 Denver Startup Week •  Calculate carefully

    •  Use all information available •  Have preferences that are stable •  Always act in our own best interest
  11. 11 September 27, 2017 Denver Startup Week

  12. 12 September 27, 2017 Denver Startup Week

  13. 13 September 27, 2017 Denver Startup Week Time of Day!

    # of Paroles Granted! Decision Making in the Judicial System
  14. 14 September 27, 2017 Denver Startup Week

  15. 15 September 27, 2017 Denver Startup Week Scarcity is a

    behavioral science concept that helps explain decision-making Poor decisions beget worse conditions for poverty Poverty imposes large cognitive burden on people People become more susceptible to behavioral bottlenecks This can lead to poor decisions
  16. 16 September 27, 2017 Denver Startup Week GRID Impact is

    a collective of highly experienced independent consultants spread across five continents.
  17. 17 September 27, 2017 Denver Startup Week Behavioral Science Human-Centered

    Design
  18. 18 September 27, 2017 Denver Startup Week Human-Centered Design 1.

    Discover Understanding and reframing the problem. 2. Concept Designing solutions based on the new understanding of the problem. 3. Prototype Iteratively building, testing and refining the solution. 4. Experiment Measuring the outcome of the solution.
  19. 19 September 27, 2017 Denver Startup Week Mobile Money &

    Financial Inclusion Water, Sanitation & Hygiene Alternative Energy Education Agriculture Global Health
  20. 20 September 27, 2017 Denver Startup Week

  21. 21 September 27, 2017 Denver Startup Week

  22. 22 September 27, 2017 Denver Startup Week

  23. 23 September 27, 2017 Denver Startup Week

  24. 24 September 27, 2017 Denver Startup Week

  25. 25 September 27, 2017 Denver Startup Week

  26. 26 September 27, 2017 Denver Startup Week 26 September 27,

    2017 Denver Startup Week Case Study: Design for Mobile Money Smartphone App for Financial Inclusion in Pakistan
  27. 27 September 27, 2017 Denver Startup Week Discover Methodology 01.

    Competitive Audit 02. Stakeholder Interviews 03. User Interviews
  28. 28 September 27, 2017 Denver Startup Week

  29. 29 September 27, 2017 Denver Startup Week Concept Development Methodology

    02. Three Interaction Models 01. Concept Ideation 03. Model Refinement
  30. 30 September 27, 2017 Denver Startup Week Project Overview

  31. 31 September 27, 2017 Denver Startup Week Prototype Methodology 01.

    Participatory Activities 02. Low-Fidelity Prototype 03. High-Fidelity Prototype Experiment Methodology
  32. 32 September 27, 2017 Denver Startup Week

  33. 33 September 27, 2017 Denver Startup Week Human-Centered Design 1.

    Discover Understanding and reframing the problem. 2. Concept Designing solutions based on the new understanding of the problem.
  34. 34 September 27, 2017 Denver Startup Week

  35. 35 September 27, 2017 Denver Startup Week

  36. 36 September 27, 2017 Denver Startup Week 1. Confirmation Bias 2. Status

    Quo Bias 3. Choice Overload 4. Hyperbolic Discounting 5. Intention-Action Gap 6. Anchoring!
  37. 37 September 27, 2017 Denver Startup Week 37 Behavioral Design

    for Social Impact September 27, 2017 Denver Startup Week Thank You! gridimpact.org info@gridimpact.org @gridimpact #socimpact