DSW 2017: Alexandra Fiorillo, "Behavioral Design and Social Impact"

Transcript

1. Garrett Mason @gridimpact Behavioral Design & Social Impact
7. BLUE
8. 8 September 27, 2017 Denver Startup Week $1.10
9. 9 September 27, 2017 Denver Startup Week
10. 10 September 27, 2017 Denver Startup Week •  Calculate carefully •  Use all information available •  Have preferences that are stable •  Always act in our own best interest
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13. 13 September 27, 2017 Denver Startup Week Time of Day! # of Paroles Granted! Decision Making in the Judicial System
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15. 15 September 27, 2017 Denver Startup Week Scarcity is a behavioral science concept that helps explain decision-making Poor decisions beget worse conditions for poverty Poverty imposes large cognitive burden on people People become more susceptible to behavioral bottlenecks This can lead to poor decisions
16. 16 September 27, 2017 Denver Startup Week GRID Impact is a collective of highly experienced independent consultants spread across five continents.
17. 17 September 27, 2017 Denver Startup Week Behavioral Science Human-Centered Design
18. 18 September 27, 2017 Denver Startup Week Human-Centered Design 1. Discover Understanding and reframing the problem. 2. Concept Designing solutions based on the new understanding of the problem. 3. Prototype Iteratively building, testing and refining the solution. 4. Experiment Measuring the outcome of the solution.
19. 19 September 27, 2017 Denver Startup Week Mobile Money & Financial Inclusion Water, Sanitation & Hygiene Alternative Energy Education Agriculture Global Health
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26. 26 September 27, 2017 Denver Startup Week 26 September 27, 2017 Denver Startup Week Case Study: Design for Mobile Money Smartphone App for Financial Inclusion in Pakistan
27. 27 September 27, 2017 Denver Startup Week Discover Methodology 01. Competitive Audit 02. Stakeholder Interviews 03. User Interviews
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29. 29 September 27, 2017 Denver Startup Week Concept Development Methodology 02. Three Interaction Models 01. Concept Ideation 03. Model Refinement
30. 30 September 27, 2017 Denver Startup Week Project Overview
31. 31 September 27, 2017 Denver Startup Week Prototype Methodology 01. Participatory Activities 02. Low-Fidelity Prototype 03. High-Fidelity Prototype Experiment Methodology
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33. 33 September 27, 2017 Denver Startup Week Human-Centered Design 1. Discover Understanding and reframing the problem. 2. Concept Designing solutions based on the new understanding of the problem.
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36. 36 September 27, 2017 Denver Startup Week 1. Confirmation Bias 2. Status Quo Bias 3. Choice Overload 4. Hyperbolic Discounting 5. Intention-Action Gap 6. Anchoring!
37. 37 September 27, 2017 Denver Startup Week 37 Behavioral Design for Social Impact September 27, 2017 Denver Startup Week Thank You! gridimpact.org info@gridimpact.org @gridimpact #socimpact