Way To Innovation ✓Takes Too Long ✓Costs Too Much ▪80 Percent Of The Products Cost Is Determined Early In The Design Process ▪$1 Per Problem Today? ▪$1,000 Per Problem 3 Months From Now? ▪$20,000 Per Problem After Delivery To The End Customer? Typical Development Process ▪ Concept ▪ Detail Design ▪ Physical Prototypes ▪ Physical Testing ▪ Pre Production ▪ Full Production ▪ Release To Market