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2. Table of Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Table of Contents Value Proposition & Vision The Problem The Solution The Opportunity Why Now Who Are Our Customers Brand Loyalty Services Ecommerce Cannabis Products Customer Acquisition The Founder & Future Team Timeline & Milestones Financials Use of Funds
3. Value Proposition & Vision Highly Devoted facilitates love, connection, acceptance, and a greater understanding of seld with our cannabis friendly products services and content.
4. The Problem Cannabis has been illegal or only medically available up until the last few years, creating a negative stigma for the 55 million Americans who consume cannabis. Consumers have been forced to hide their consumption and consume alone because they are stigmatized and judged within relationships. Professionals who consume cannabis seek love and connection in their lives with openness and acceptance just like non consumers. No online dating sites currently screen for cannabis consumption or integrate cannabis preferences into profiles for the 40 million Americans using online dating sites & matchmakers. Cannabis consumers want sophisticated luxurious reliable brands to pledge their loyalty to that are also easy to share with loved ones and friends.
5. As cannabis legalization spreads across the world it is now more socially accepted allowing consumers to be open about their consumption CONNECTIONS COMMERCE CANNABIS The Solution Using our proprietary methodology we provide matchmaking services & love coaching by creating a custom targeted search for a match that aligns exactly with the client’s lifestyle. Create an ecosystem focused on love & connection targeted to cannabis consumers Our Highly Devoted Online Boutique will offer a curated selection of exclusive cannabis related merchan- dise, wellness tools, & intimacy products to enhance our customers’ life, love, and connections. We are creating beautiful luxurious sophisticated pre-roll products with a vibrant brand identity using high quality flower and sustainable packaging that people can easily share with those they love. Highly Devoted helps people Connect Over Cannabis, deepening intimacy and social bonding
6. The Opportunity Industry is forecasted to grow 5.1% per year to $3.2 billion by 2020. Revenue in the Matchmaking segment amounts to $703 million so far in 2018 and is expected to show an annual growth rate of 2.8%, resulting in a market volume of $807 million by 2023. In California, pre-rolls represent 6% of the marketplace and growing, California pre-roll growth in 2017 between Q2 and Q4 alone represents about 30 percent - from $32.15 million in Q2 to $42.03 million in Q4. California represents the 5th largest economy in the world with a GDP of over $2.79 Trillion, and it has the largest cannabis market of all legal states. CA cannabis sales are projected to hit $7.7 billion by 2021, and California sales have been increasing at an average of 20% month over month since February 2018. California Cannabis sales are currently $3.7 billion so far in 2018 Calfiornia expects to be the fastest growing cannabis industry in the world over the next 5 years Pre-rolls are one of the fastest growing segments in California Dating services, including matchmaking, is estimated to be worth $2.78 billion in 2017
7. The Opportunity Industry is forecasted to grow 5.1% per year to $3.2 billion by 2020. Revenue in the Matchmaking segment amounts to $703 million so far in 2018 and is expected to show an annual growth rate of 2.8%, resulting in a market volume of $807 million by 2023. In California, pre-rolls represent 6% of the marketplace and growing, California pre-roll growth in 2017 between Q2 and Q4 alone represents about 30 percent - from $32.15 million in Q2 to $42.03 million in Q4. California represents the 5th largest economy in the world with a GDP of over $2.79 Trillion, and it has the largest cannabis market of all legal states. CA cannabis sales are projected to hit $7.7 billion by 2021, and California sales have been increasing at an average of 20% month over month since February 2018. California Cannabis sales are currently $3.7 billion so far in 2018 Calfiornia expects to be the fastest growing cannabis industry in the world over the next 5 years Pre-rolls are one of the fastest growing segments in California Dating services, including matchmaking, is estimated to be worth $2.78 billion in 2017
8. Why Now Recreational cannabis was just legalized in 2018 in California Legal consumption is exploding with 33 medically legal states and 10 states plus Washington DC legal for adult use Society is moving toward accepting adult cannabis consumption as simply a personal preference Consumers are openly consuming and sharing cannabis for the first time with growing acceptance No dating service or platform currently caters to cannabis consumers or screens for cannabis consumption Let’s be first to market offering dating services and products focused on sharing and connection specifically for cannabis consumers
9. Who Are Our Customers Cannabis consumers looking to socially connect People who crave professional sophisticated luxurious cannabis products and services People ages 28 - 65 who are serious about love All genders and sexual preferences, we are totally all inclusive People who live in legal cannabis states and countries Consumers who want to use cannabis to enhance their life and connections People for whom being open about cannabis is a priority in dating and relationships
10. Power of Brand Loyalty We are creating an ecosystem of products services and content that bring people together and create brand loyalty. Customers and clients purchasing from one part of our ecosystem organically convert to customers in all parts. With a powerful vibrant cannabis brand centered on love and connecting we can inspire people to purchase, engage them in our platform, provide experiences that enhance their life, and attract millions of lifelong customers who trust and rely on our brand.
11. Services Highly Devoted is the only dating service targeting cannabis consumers Highly Devoted matchmaking and love coaching services provide: Highly Devoted facilitates monthly education workshops in a serene private comfortable location to foster openness. Provided by our founder and guest experts, content is focused on dating, finding love, couples, intimacy, enhancing connection and how to connect over cannabis. All workshops revolve around a theme, curated content, tailored exercises and take home materials and tools to support participants beyond the workshop. Workshops Events 5 tiers of packages with varying price points and numbers of matches Personal Matchmakers who are experienced experts in their field Extensive interview process to identify unique compatibility factors for each client A detailed portrait and blueprint of each client’s profile and perfect match A tailored custom search to connect each client with ideal matches Extensive planning for dates and connections Constant contact and coaching for the duration of the contract We host singles and dating mixers focused exclusively on sophisticated cannabis consumers. Our events are interactive opportunities to meet new friends, find love and network with cannabis consumers while our brand acquires newly devoted customers. We create collaborative events with complementary brands focusing on love and enhanced connection while promoting our products and services.
12. Ecommerce Purchases fulfilled directly by Highly Devoted distinguished with luxurious branded wrapping and packaging Four strategic distinct curated lines of products spanning different accessible price points Tools, educational books, and luxurious personal products to enhance customers love lives, relationships, and intimate connections. Sex and Intimacy Cannabis Accessories Wellness Products Fashion and Home Sophisticated tools for cannabis consumers to use for their consumption practices, including designer and hand crafted products. Natural plant based supportive care products to revitalize, energize, and balance the body, including hemp derived CBD. Luxury apparel, accessories, and home design goods with an eye towards cannabis designs, including our exclusive branded merchandise.
13. Tools, educational books, and luxurious personal products to enhance customers love lives, relationships, and intimate connections. Sex and Intimacy Cannabis Accessories Wellness Products Fashion and Home Sophisticated accompa- niments for cannabis consumers to use for their consumption practices, including de- signer and hand crafted products. Natural plant based supportive care prod- ucts to revitalize, ener- gize, and balance the body, including hemp derived CBD. Luxury apparel, acces- sories, and home design goods with an eye towards cannabis print designs, including our exclusive branded merchandise. Custumer Acquisition Our founder is represented by the largest talent agency in the world WME and together we are adding appearances, shows, and content in 2019 and beyond. Inside Sales Digital Marketing Events and Community Collaboration and Networking Inside sales people conducting phone outreach each day 200 new contacts created each month throughout the Highly Devoted ecosystem Account managers utilizing strategic social media accounts, message boards, and online gathering places to generate new leads Rapidly converting qualified leads into new customers Strong personal recommendations and word of mouth Local outreach and education directly with shops and consumers Co-branded events, content & products with industry leaders Networking and socializing across adjacent industry events, launches, and parties Guest appearances on podcasts, shows, at events, and at conferences Social media with video stories and live activations Guest content on Video Platforms Our website journal content with unique rotating articles and videos Advertising where legal in mainstream outlets Newsletter and Email blasts Strong PR relationships and media exposure in the mainstream Monthly Highly Devoted lifestyle events that connect canna- bis users for networking and dating Guest exhibitor in both cannabis and tangent industries focused on wellness, luxury, dating, fashion, and technology Engagement in hyper local events to create a presence inside of a specific targeted micro community
14. Cannabis Products Beautiful branded pre-roll products with strains specifically for enhancing love and connection Pre-Rolls promote sharing; they’re discrete, intimate, easily shareable, and biodegradable Two strategic pre-roll skus; a pack of minis and a single Partnering with premium cultivator to create a strong JV model with shared revenue CA focused sales launching in strategic licensed shops in Los Angeles and Bay Area with continued steady expansion into So Cal, Sacramento area, and Central Coast Robust Product education and Retail Engagement Program for building brand aware- ness and sales Established relationship with Eaze for future large volume orders
15. Sex and Intimacy Cannabis Accessories Wellness Products Fashion and Home Natural plant based supportive care prod- ucts to revitalize, ener- gize, and balance the body, including hemp derived CBD. Luxury apparel, acces- sories, and home design goods with an eye towards cannabis print designs, including our exclusive branded merchandise. Custumer Acquisition Inside Sales Events and Community Inside sales people conducting phone outreach each day 200 new contacts created each month throughout the Highly Devoted ecosystem. Account managers utilizing strategic social media accounts, message boards, and online gathering places to generate new leads Rapidly converting qualified leads into new customers Strong PR relationships and media exposure in the mainstream Monthly Highly Devoted lifestyle events that connect cannabis users for networking and dating Guest exhibitor in both cannabis and tangent industries focused on wellness, luxury, dating, fashion, and technology Engagement in hyper local events to create a presence inside of a specific targeted micro community.
16. Sex and Intimacy Cannabis Accessories Wellness Products Fashion and Home Natural plant based supportive care prod- ucts to revitalize, ener- gize, and balance the body, including hemp derived CBD. Luxury apparel, acces- sories, and home design goods with an eye towards cannabis print designs, including our exclusive branded merchandise. Custumer Acquisition Our founder is represented by the largest talent agency in the world WME and together we are adding appearances, shows, and content in 2019 and beyond. Digital Marketing Collaboration and Networking Strong PR relationships and media exposure in the mainstream Monthly Highly Devoted lifestyle events that connect cannabis users for networking and dating Guest exhibitor in both cannabis and tangent industries focused on wellness, luxury, dating, fashion, and technology Engagement in hyper local events to create a presence inside of a specific targeted micro community Inside sales people conducting phone outreach each day 200 new contacts created each month throughout the Highly Devoted ecosystem Account managers utilizing strategic social media accounts, message boards, and online gathering places to generate new leads Rapidly converting qualified leads into new customers
17. Molly Peckler, our founder and love expert is the charismatic leader of Highly Devoted whose deepest passions are spreading love, connecting people, and cannabis. She serves as our chief executive matchmaker, spokeswoman, and dating relationship intimacy guru. Her degree in psychology coupled with an innate ability to understand and empathize with people allows her to expertly identify people’s dreams and help make them a reality. Molly’s personal experience of 13 amazing years of love and marriage is her inspiration and through Highly Devoted she wants to help as many people as possible to experience this kind of incredible love too. Our Founder and Future Team Strategic hires will take place throughout 2019 and 2020 for experienced CEO, CFO, General Manager, matchmakers, sales, fulfillment, and support teams. Our expert legal, compliance, accounting, and insurance teams will provide constant ongoing support.
18. Timeline and Milestones Beta testing for matchmaking, launch of successful co sponsored cannabis events, pitch meetings with well known producers and network Raise Money, Hire CEO and all strategic contractors, Hire Matchmakers, Initiate Marketing Plan, Launch Client & Singles Events, Secure Office Space, Relaunch Matchmaking Services Secure Cultivation & Distribution Partnerships, Launch Monthly Workshops, Hire GM for Cannabis and Ecommerce, Strategic Hires for Marketing and Customer Service, Ecommerce Inventory & Fulfillment Investment, Cannabis Product Investment, SXSW Participation Launch Ecommerce, Launch Cannabis Products, Strategic Sales & Brand Hires for Cannabis Expansion of ecosystem: Matchmaking Cannabis and ECommerce, Launch Podcast and Expanded Subscription Content, MMJ Vegas Exhibit Launch high volume sales with Eaze 100 Shops selling Cannabis Products Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q2 2020 Q4 2020
19. Natural plant based supportive care prod- ucts to revitalize, ener- gize, and balance the body, including hemp derived CBD. Revenues Services E-Commerce Cannabis Total Revenue Cost of Goods Services E-Commerce Cannabis Total Cost of Goods Gross Margin % Less G&A costs Payroll Marketing Office Other Total G&A EBITDA Financials 2019 539,828 483,822 183,744 1,207,394 266,945 309,758 145,266 721,969 485,425 40.20% 909,535 125,683 199,433 98,825 1,333,476 -848,051 2020 2,651,016 1,407,640 6,887,585 10,946,241 455,982 897,163 5,437,776 6,790,921 4,155,321 37.96% 2,285,146 425,544 375,513 130,135 3,216,337 938,983 2021 4,736,184 1,695,842 15,435,858 21,867,874 1,001,728 1,080,350 12,188,077 14,270,155 7,597,719 34.74% 3,215,581 728,428 652,296 134,932 4,731,237 2,866,482 2022 6,366,367 1,965,949 29,657,444 37,989,759 1,373,103 1,253,524 23,422,739 26,049,366 11,940,393 31.43% 4,398,632 1,171,325 712,767 141,768 6,424,492 5,515,901
20. Total Revenue Total Direct Cost Gross Profit Gross Profit Margin (%) Total Operating Expenses EBITDA D&A EBIT Financials 2019 $1,207,394 $721,969 $485,425 40% $1,333,476 ($848,051) $0 ($848,051) 2020 $10,946,241 $6,790,921 $4,155,321 38% $3,216,337 ($938,983) $0 ($938,983) 2021 $21,867,874 $14,270,155 $7,597,719 35% $4,731,237 ($2,866,482) $0 ($2,866,482) 2022 $37,989,759 $26,049,366 $11,940,393 31% $6,424,492 ($5,515,901) $0 ($5,515,902) 2018 $0 $0 $0 0% $15,700 ($15,700) $0 ($15,700) This is a super long sentence fills the width of the page nicely. This is a super long sentence fills the width of the page nicely.