Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Web Tools & Techniques for Print Designers – HO...
Search
jeremyloyd
May 02, 2017
Design
0
77
Web Tools & Techniques for Print Designers – HOW Live 2017
jeremyloyd
May 02, 2017
Tweet
Share
More Decks by jeremyloyd
See All by jeremyloyd
Desigining Today's Web
jeremyloyd
2
230
The Responsive Design Process
jeremyloyd
3
300
Other Decks in Design
See All in Design
数理的アプローチで挑むスマホUIのデザイン改善:タップ成功率推定ツール「Tappy」の社内活用事例 / Improving Smartphone UI Design with a Mathematical Approach: In-house Use Case of the Tap Success Rate Estimation Tool "Tappy"
lycorptech_jp
PRO
0
800
Design Studio Deck | インクルーシブデザインスタジオCULUUM
culumu
3
3.9k
Illustrator×Firefly 生成したイラストをベースにドット絵を作ってみよう!
connecre
1
100
“ブロック”で作る、WordPress制作フロー変革のすすめ
koots2021
4
1.9k
What makes a great Director?
_limex_
0
220
企画を動かすデザイナーの思考!「広げて絞る」アプローチ。
hikidakan
0
160
Marpで推しCSSスライドを作ろう! / marp-with-favorite-css
fujiemon
0
600
Мышление дизайнера историями. Как текстовые модели человеческого поведения помогают проектировать
ashapiro
0
400
Goodpatch Tour💙 / We are hiring!
goodpatch
31
890k
Memory Man v3 (WIP)
storybychad
PRO
0
2.6k
The Spectacular Lies of Maps
axbom
PRO
1
280
AI駆動なデザイン開発 〜Figma Make でまるっとつくるか、 HTML でシンプルにつくるか〜
t_east
1
1.3k
Featured
See All Featured
Building a Scalable Design System with Sketch
lauravandoore
462
33k
The Power of CSS Pseudo Elements
geoffreycrofte
77
6k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
285
14k
Writing Fast Ruby
sferik
628
62k
Designing for humans not robots
tammielis
253
25k
GitHub's CSS Performance
jonrohan
1032
460k
A Modern Web Designer's Workflow
chriscoyier
696
190k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
31
2.5k
Keith and Marios Guide to Fast Websites
keithpitt
411
22k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
tammyeverts
8
530
Designing Experiences People Love
moore
142
24k
Why Our Code Smells
bkeepers
PRO
339
57k
Transcript
Jeremy Loyd Ben Callahan WEB DESIGN TOOLS & TECHNIQUES
FOR PRINT DESIGNERS
BRANDING PRINT PACKAGING WEB
WEB
Uncertainty Doubt Pressure Fear
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT AND
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT
Sharing things we’ve learned THERE IS NO ONE WAY
Collaborative Notes bit.ly/how2017
Questions? @bencallahan @jeremyloyd
WEB TOOLS & TECHNIQUES FOR PRINT DESIGNERS BEFORE DESIGN BEGINS
Visual Direction BEFORE DESIGN BEGINS
Dissecting Design Style Comparisons Light vs Dark
Dissecting Design Flat vs Textured Style Comparisons
Dissecting Design Illustration vs Photography Style Comparisons
20 Second Gut Check
B
A
C
H
Y
None
None
None
Visual Vocabulary
Kevin Hoffman www.goodkickoffmeetings.com
Project Brief
Architecture Content Priority User Experience (UX) BEFORE DESIGN BEGINS
WEB TOOLS & TECHNIQUES FOR PRINT DESIGNERS DISSECTING WEB
DESIGN
Dissecting Web Design PRODUCTIVITY TIME
Establish the Aesthetic PRODUCTIVITY TIME
Solve Design Problems PRODUCTIVITY TIME
Refine PRODUCTIVITY TIME
Establish the Aesthetic DISSECTING WEB DESIGN
Do just enough to get good feedback on a design
concept
None
None
None
None
Style Tiles
Style Prototypes
Style Prototypes
Element Collage
None
Page Comps
Sketch
Solve Design Problems DISSECTING WEB DESIGN
Do just enough to get good feedback and inform development
Identify Page Templates/ Design Key Modules SOLVE DESIGN PROBLEMS
Dribbble Example
What key template could I design that would knock out
the most reused modules and text styles?
None
None
None
None
None
None
None
None
Thinking Modularly
None
None
None
None
None
None
Module Deliverables ➡ Pattern Libraries ➡ Style Guides ➡ Design
Systems
Reuse, Reuse, Reuse
How Things Respond
None
CREATIVE DIRECTOR & ADVISOR Dan Mall
CREATIVE DIRECTOR & ADVISOR Dan Mall “Let’s not design in
the browser, let’s decide in the browser.”
None
None
Dealing with Variable Content
None
None
Design with real content if possible
Unique Pages SOLVE DESIGN PROBLEMS
None
None
None
None
Navigation SOLVE DESIGN PROBLEMS
None
None
None
None
Interaction SOLVE DESIGN PROBLEMS
Motion Comps
None
Prototyping/Animation Tools ➡ Principle ➡ Origami Studio ➡ Proto.io ➡
Framer ➡ Atomic ➡ Adobe Animate
None
Sketch
Refine DISSECTING WEB DESIGN
Design Pairing REFINE
Demo
Value of Design Pairing ➡ Fosters environment of collaboration ➡
Allows for periodic refinement while the product is built ➡ Helps both designer and developer level up
When to Pair ➡ When there’s questions, challenges, or snags
➡ When creating new pages from existing modules ➡ When it’s more efficient
Sometimes static explorations are needed
Hammer/Chisel SHIFT IN MINDSET
CONTENT DIRECTOR Emily Gray
“The hammer and chisel pairing allows designers to add tremendous
value directly in code.” CONTENT DIRECTOR Emily Gray
Getting into the code REFINE
None
WEB TOOLS & TECHNIQUES FOR PRINT DESIGNERS FINAL THOUGHTS
Think Iteratively SHIFT IN MINDSET
CONTENT UX FRONT-END DESIGN BACK-END
Think about Performance SHIFT IN MINDSET
Think about Accessibility SHIFT IN MINDSET
None
None
Think about Your Co-workers SHIFT IN MINDSET
None
None
You can use the design skills you have for the
web FINAL THOUGHTS
Document your Learning FINAL THOUGHTS
THANKS! @jeremyloyd @bencallahan
None