web marketing

web marketing 2012

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1. Lloyd Platt & Co SEO Report January 2012 www.divorcesolicitors.com Presented by MintTwist Ltd
2. Lloyd Platt & Co Monthly SEO Report Page 2 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM Contents CONTENTS .......................................................................................................................................................................... 2 INTRODUCTION .................................................................................................................................................................. 3 SERPS ................................................................................................................................................................................. 5 INITIAL OVERVIEW ............................................................................................................................................................. 5 SOCIAL MEDIA ................................................................................................................................................................... 10 COMPLETED TASKS ............................................................................................................................................................ 10 FOCUS FOR NEXT MONTH ................................................................................................................................................. 10 APPENDIX .......................................................................................................................................................................... 11
3. Lloyd Platt & Co Monthly SEO Report Page 3 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM Introduction Month-on-Month Keyword Presence The graph above shows that the number of non-brand keywords increased by 30% in January. Month-on-Month non-brand search traffic The graph above shows that non-branded search engine traffic grew by 35% in January. If you compare this January to last year you will also find that non-branded search engine traffic grew by 155%. 140 160 180 200 220 240 260 280 Benchmark July Aug Sept Oct Nov Dec Jan Non Brand Keywords 200 250 300 350 400 450 500 Benchmark July Aug Sept Oct Nov Dec Jan Non Brand Search Traffic
4. Lloyd Platt & Co Monthly SEO Report Page 4 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM Monthly Visits We are very happy to see that traffic levels have increased by 43% compared to the previous month. 600 650 700 750 800 850 900 950 1000 Benchmark Jul Aug Sept Oct Nov Dec Jan Overall Visitors
5. Lloyd Platt & Co Monthly SEO Report Page 5 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM Google Algorithm Update On the 18th of January Google updated their search algorithm – known as Panda Update 3.2. As a result we have seen a number of sites from our client base have their keyword rankings adversely affected. We anticipate that these effects will only be a short term measure and we fully expect the rankings to recover in the near future. Read more about the Google update here: http://searchengineland.com/google-panda-3-2-update- confirmed-109321 SERPs The keyword performance has been directly affected by the recent Google algorithm update and the rankings have trended downwards ever so slightly. Search Engine Results Positions Search phrase Google.com Google UK Divorce solicitors 2 (-1) 2 (-1) Divorce law firms 12 (-1) 10 (-7) Divorce lawyer in London 12 (+2) 9 (-1) London divorce lawyer 9 (-4) 7 (+2) London divorce lawyers 14 (-2) 10 (-1) Divorce solicitors London 12 (-8) 12 (-7) In addition to the Primary keywords, MintTwist always monitor a secondary set of phrases which will also likely increase because of the SEO campaign. Initial Overview It is excellent to see that despite the Google Algorithm Update, site traffic increased by 43%. We are also extremely happy to see that of the traffic that does arrive from targeted keywords, the bounce rate remains low. This suggests that users are arriving to the site and feel confident it is what they are looking for. There is also a healthy level of new visits to the site (74%), average time on site (2:16) and pages per visit (2.66). Visitor Overview
6. Lloyd Platt & Co Monthly SEO Report Page 6 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM Traffic Source Overview In January, search engine traffic accounted for 78% of all visitors to the website. As mentioned in the previous report as our experience shows that anything above 70% is fantastic. Top Search Terms Monthly Visitors Traffic Source Number of Visitors Site Percentage Direct 111 12% Referring 89 9% Non-paid Search 740 79%
7. Lloyd Platt & Co Monthly SEO Report Page 7 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM There were some excellent performances from a range of keywords, both in the growth of visits and the low bounce rates. Some highlights of the keyword performance include:  ‘Divorce solicitors’ – visits grew by 135%  ‘Divorce’ – visits grew by 78%  ‘Divorce lawyers’ – visits grew by 71%  ‘Divorce lawyer’ – visits grew by 22%  ‘Divorce solicitors London’ – visits grew by 150%  ‘Divorce lawyer London’ – visits grew by 400% Top Content The top six pages are still the homepage, ‘team’, ‘contact us’, ‘about us’, ‘news’ and ‘what we do’ pages. The large January increase in traffic has resulted in an improved performance for all the top pages, particularly in regard to the number of pageviews and unique pageviews. For example:  Homepage – pageviews increased by 54%, unique pageviews increased by 51%  /the-team – pageviews increased by 42%, unique pageviews increased by 37%  /contact-us – pageviews increased by 83%, unique pageviews increased by 71%
8. Lloyd Platt & Co Monthly SEO Report Page 8 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM Referring sites As the SEO campaign progresses you can expect the listed social networks and legal sites to be utilised in your campaign. Referring traffic represents a relatively small proportion (9%) of the toal traffic sent to the site. Searched traffic is the biggest source of traffic and the area we focus on the most.
9. Lloyd Platt & Co Monthly SEO Report Page 9 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM Landing pages The increase in January traffic levels has made a big impact on the landing page performance. The increased volume of people landing on the top ten landing pages has increased, resulting in more entries per page. The most significant page regarding landings is the home page. This is clearly demonstrated by the large gulf between the homepage, ranked number one with 549 entrances and the /what-we-do page ranked second with 43 entrances.
10. Lloyd Platt & Co Monthly SEO Report Page 10 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM Social Media Twitter  http://twitter.com/DivorceLawyerUK  Number of followers – 1000 Facebook  http://www.facebook.com/LloydPlattCo  Number of likes - 185 Completed Tasks SEO tasks:  On page SEO review and content writing  Continued competitor analysis for core keywords  Link building for core keywords from competitor analysis Focus for Next Month Month 7 – February SEO Monthly Task 1 Monthly Task 2 Monthly Task 3 Ongoing Task 1 Ongoing Task 2 Ongoing Task 3 1 article Podcast publishing Guest blogging follow up Submission to legal/law and solicitor directories Article promotion Social media promotion of Lloyd Platt & Co.
11. Lloyd Platt & Co Monthly SEO Report Page 11 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM Appendix The table below shows a full list of keywords which are monitored for your SEO campaign. Search Engine Results Positions Search phrase Google UK Google.com adoption lawyers - (-) - (-) best divorce lawyer - (-) - (-) best divorce lawyers 71 (-39) - (-) best divorce lawyers london 13 (-4) 12 (-4) best divorce solicitors 72 (-37) 96 (-52) best solicitors in london - (-) - (-) cheap divorce lawyer - (-) - (-) cheap divorce lawyers - (-) - (-) child custody - (-) - (-) child custody lawyers - (-) - (-) child law solicitors - (-) - (-) child support lawyer - (-) - (-) collaborative divorce - (-) - (-) conveyancing solicitors london - (-) - (-) criminal law solicitor - (-) - (-) custody of children - (-) - (-) divorce advice for women - (-) - (-) divorce and children - (-) - (-) divorce and family law 45 (+41) - (-) divorce and mediation - (-) - (-) divorce and separation - (-) - (-) divorce consultation - (-) - (-) divorce fees - (-) - (-) divorce in england - (-) - (-) divorce in london 18 (+2) 17 (+2) divorce law 30 (-7) - (-) divorce law firms 10 (-7) 12 (-1) divorce lawyer 8 (-1) 18 (-) divorce lawyer attorney - (-) - (-) divorce lawyer fees - (-) - (-) divorce lawyer for men 40 (-9) - (-) divorce lawyer in london 9 (-1) 12 (+2)
12. Lloyd Platt & Co Monthly SEO Report Page 12 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM divorce lawyer leeds - (-) - (-) divorce lawyer london 14 (-3) 12 (-2) divorce lawyer uk 15 (+4) 15 (+3) divorce lawyers 11 (-2) 19 (+3) divorce lawyers edinburgh - (-) - (-) divorce lawyers for men - (-) - (-) divorce lawyers in london 15 (-1) 14 (-1) divorce lawyers london 18 (-1) 17 (+1) divorce lawyers uk 15 (+2) 16 (+3) divorce legal 37 (-5) - (-) divorce legal advice 30 (-2) 63 (-33) divorce legal aid - (-) - (-) divorce legal help - (-) - (-) divorce london 7 (+1) 7 (-) divorce mediation - (-) - (-) divorce mediator - (-) - (-) divorce mediators - (-) - (-) divorce on line - (-) - (-) divorce online - (-) - (-) divorce procedures - (-) - (-) divorce quotes - (-) - (-) divorce services - (-) - (-) divorce settlement - (-) - (-) divorce settlements 31 (+24) 65 (new) divorce solicitor 6 (+2) 5 (+2) divorce solicitor leeds - (-) - (-) divorce solicitor london 7 (-1) 7 (+1) divorce solicitors 2 (-1) 2 (-1) divorce solicitors in london 9 (-8) 8 (-7) divorce solicitors kent - (-) - (-) divorce solicitors london 12 (-7) 12 (-8) divorce solicitors online - (-) - (-) divorce solicitors uk 17 (-1) 18 (-3) divorce solictors 5 (-4) 2 (-1) divorce with children - (-) - (-) divorce without solicitors - (-) - (-) domestic violence law - (-) - (-) dupage divorce lawyer - (-) - (-)
13. Lloyd Platt & Co Monthly SEO Report Page 13 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM family court - (-) - (-) family court london - (-) - (-) family divorce law 49 (-7) - (-) family divorce lawyer 34 (-5) - (-) family divorce lawyers 36 (-1) - (-) family law 43 (-3) - (-) family law advice 34 (-3) 83 (-19) family law associates - (-) - (-) family law barrister - (-) - (-) family law barristers - (-) - (-) family law centre - (-) - (-) family law court - (-) - (-) family law divorce 72 (-10) - (-) family law firm 44 (-28) - (-) family law firms 27 (-20) - (-) family law firms in london 19 (+2) 15 (-) family law firms london 14 (+7) 15 (+4) family law free advice - (-) - (-) family law lawyer - (-) - (-) family law legal advice - (-) - (-) family law london 30 (+1) 29 (-) family law mediation - (-) - (-) family law online - (-) - (-) family law practice - (-) - (-) family law questions - (-) - (-) family law reports - (-) - (-) family law rules - (-) - (-) family law solicitor 72 (-8) 96 (-15) family law solicitor london 32 (-5) 30 (-1) family law solicitors 25 (-3) 29 (-3) family law solicitors in london 29 (+7) 29 (+5) family law solicitors london 14 (+2) 14 (+2) family law solictors 25 (-3) 29 (-3) family law specialist - (-) - (-) family law specialists 83 (-15) - (-) family lawyers 17 (-2) - (-) family lawyer 17 (-2) 67 (+20) family lawyer london 23 (+3) 19 (+7)
14. Lloyd Platt & Co Monthly SEO Report Page 14 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM family lawyers 14 (+1) 35 (+1) family lawyers in london 18 (-) 30 (-3) family lawyers london 20 (+5) 29 (+2) family legal advice 69 (-9) - (-) family legal aid - (-) - (-) family mediation - (-) - (-) family mediation london - (-) - (-) family mediation training - (-) - (-) family mediator - (-) - (-) family rights - (-) - (-) family solicitor 11 (+6) 11 (+14) family solicitor london 18 (+1) 18 (+3) family solicitors 62 (-18) 25 (+18) family solicitors in london 24 (-) 27 (-7) family solicitors london 27 (-10) 28 (-3) filing for divorce - (-) - (-) find a divorce lawyer - (-) - (-) find a family lawyer - (-) - (-) find a lawyer - (-) - (-) find divorce lawyer - (-) - (-) free divorce lawyer - (-) - (-) free divorce lawyers - (-) - (-) free divorce legal advice - (-) - (-) free legal divorce advice - (-) - (-) getting a divorce - (-) - (-) good divorce lawyer - (-) - (-) good divorce lawyers 69 (new) - (-) international divorce lawyer - (-) - (-) international divorce lawyers london - (-) - (-) law divorce - (-) - (-) law family - (-) - (-) law of divorce - (-) - (-) lawyer divorce - (-) - (-) lawyer family - (-) - (-) lawyer for divorce - (-) - (-) lawyers divorce 45 (+1) - (-) lawyers family 64 (new) - (-) lawyers for divorce - (-) - (-)
15. Lloyd Platt & Co Monthly SEO Report Page 15 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM legal advice divorce - (-) - (-) legal advice family law - (-) - (-) legal advice on divorce - (-) - (-) legal aid divorce lawyers - (-) - (-) legal aid divorce solicitors - (-) - (-) legal aid solicitors - (-) - (-) legal divorce - (-) - (-) legal divorce advice 46 (-11) - (-) legal separation - (-) - (-) legal separation - (-) - (-) london divorce lawyer 7 (+2) 9 (-4) london divorce lawyers 10 (-1) 14 (-2) london divorce solicitors 6 (-) 7 (+5) london family law firms 18 (+6) 22 (+9) london family lawyers 32 (+5) 34 (+3) marital law - (-) - (-) marriage and divorce - (-) - (-) marriage law - (-) - (-) marriage lawyer - (-) - (-) marriage solicitor - (-) - (-) marriage solicitors - (-) - (-) matrimonial law - (-) - (-) matrimonial solicitor 8 (-3) 8 (-2) matrimonial solicitors 2 (-) 6 (+1) mediation and divorce - (-) - (-) mediation divorce - (-) - (-) mediation for divorce - (-) - (-) mediation in divorce - (-) - (-) mediation services - (-) - (-) mediator - (-) - (-) need a divorce - (-) - (-) online divorce - (-) - (-) prenuptial lawyers 17 (-2) - (-) pro bono divorce lawyers - (-) - (-) separation agreement - (-) - (-) separation and divorce - (-) - (-) separation solicitors - (-) - (-) solicitor divorce 25 (-1) 18 (-2)
16. Lloyd Platt & Co Monthly SEO Report Page 16 of 16 Copyright © 2011 MintTwist Ltd. All Rights Reserved. MintTwist Ltd, 800 Highgate Studios, 53/79 Highgate Road, London NW5 1TL. 0207 284 9745 WWW.MINTTWIST.COM solicitor family 78 (new) 91 (new) solicitor family law - (-) - (-) solicitor for divorce 6 (+3) 8 (-1) solicitors divorce 9 (-) 8 (+1) solicitors divorce fees - (-) - (-) solicitors family law - (-) - (-) solicitors firm - (-) - (-) solicitors for divorce 10 (-) 10 (-) solicitors online - (-) - (-) top divorce lawyer 35 (-11) - (-) top divorce lawyers 19 (-1) - (-) top divorce lawyers london 19 (-5) 18 (-2) uncontested divorce - (-) - (-) uncontested divorce lawyer - (-) - (-) uncontested divorce lawyers - (-) - (-)