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Love At The Age Of Tinder

September 07, 2015

Love At The Age Of Tinder

An overview of mobile dating apps (Tinder, OKCupid, Happn, Meetic, AdopteUnMec..) // Originally presented @ Xebia


September 07, 2015

More Decks by jinqian

Other Decks in Technology


  1. A woman’s age vs. The age of the men who

    look best to her A man’s age vs. The age of the women who look best to her Source: http://blog.okcupid.com/
  2. Generalist to Specialized Ones By Ethnicity, By Religion By Social

    Situation Sexuality Specific Life Style Matchmaking Per Age Groupe, Per Geographic Area General Dating, Blind Dating
  3. Punch Line Made in Has web interface Since Parent Available

    Mobile Platform Has watch version Pricing Plan Dating App to Flirt, Chat and Meet Local Single Men and Women USA yes 1995 IAC iOS, Android, Windows Phone yes Freemium with monthly fee Love Your Imperfections. France yes 2001 IAC iOS, Android, Windows Phone yes Freemium with monthly fee Join the best free dating site on Earth. USA yes 2004 IAC iOS, Android yes Free with paid with paid feature such as A-List, Booster, Incognito Mode etc Any swipe can change your life. USA no 2012 IAC iOS, Android yes Free with a premium plan. Tinder Plus costs a monthly fee. Hommes-objets à câliner. (Au supermarché des rencontres, les femmes font de bonnes affaires) France yes 2008 iOS, Android, Windows Phone, Blackberry yes Free for woman, For men, package of 1/3/6 months. Find the people you’ve crossed paths with France no 2014 iOS, Android, Windows Phone No Free for woman, For men sending a Charm cost 1 credit.
  4. Meetic * No.1 in Europe * February 2009, acquired the

    European activities of Match.com, more than 30 million subscribers[3] * Acquired by IAC in 2013
  5. OkCupid * Founded by Harvard mathematicians * OKTrends reveals data

    based insights * Acquired by IAC's Match division in 2011 [4]
  6. Tinder * The Golden Boy * Valued at $1.35 billion,

    based upon an estimate of $27 per user on an estimated user base of 50 million in July 2015[6]
  7. Tinder Facts 8 billion match by June 2015 [7] Only

    54% of Tinder users are single [8] Largest Age Groupe is 25-34 years old (45%), second largest is 16-24 (38%) [8]
  8. AdopteUnMec * 653.000 French login to AdopteUnMec at least once

    in Novembre 2014 [9] * Controversially interesting
  9. How a Math Genius Hacked OkCupid to Find True Love

    * http://www.wired.com/2014/01/how-to-hack-okcupid/all/
  10. Automating Tinder With Eigenfaces * Tinderbox on Github: https://github.com/crockpotveggies/tinderbox *

    Blog post: http://crockpotveggies.com/2015/02/09/automating-tinder-with-eigenfaces.html
  11. Current Situation * Male users far outnumber female users *

    Data Science + Big Data = Increase in Deal Flow * Data Science + Big Data != Love * Online dating service has come a long way but still has a long way to go
  12. Another Online Dating App? * Fraud is inevitable * People

    are willing to pay * Against major player * Sophisticated search engine
  13. “Internet has changed romance in the way it has changed

    so much else, and for the same reason.”
  14. References: [1] http://www.datingsitesreviews.com/ [2] http://www.datingadvice.com/ [3] https://en.wikipedia.org/wiki/Meetic [4] https://en.wikipedia.org/wiki/OkCupid [5]

    http://oktrends.okcupid.com/ [6] https://en.wikipedia.org/wiki/Tinder_(app) [7] http://pagesix.com/2015/06/21/tinder-chief-boasts-apps-8-billion-matches/ [8] http://expandedramblings.com/index.php/tinder-statistics/ [9] http://www.capital.fr/a-la-une/actualites/non-adopteunmec-n-a-vraiment-pas-10- millions-de-membres-1014398