Love At The Age Of Tinder

An overview of mobile dating apps (Tinder, OKCupid, Happn, Meetic, AdopteUnMec..) // Originally presented @ Xebia

Transcript

1. .QXGCVVJGCIGQH6KPFGT An overview of mobile dating apps Qian // XKE 201509
2. 1-%WRKF(QWPFGT *CTXCTFOCVJGOCVKEKCP
3. A woman’s age vs. The age of the men who look best to her A man’s age vs. The age of the women who look best to her Source: http://blog.okcupid.com/
4. Have you ever used an online dating service?
5. History of Online Dating Service
8. Generalist to Specialized Ones By Ethnicity, By Religion By Social Situation Sexuality Specific Life Style Matchmaking Per Age Groupe, Per Geographic Area General Dating, Blind Dating
15. Mobile Dating Apps Post-Tinder Era
16. Easy Onboarding Swipe Gesture Social Network Integration Gamification Matchmaking
17. The Biggest Player With their IPO on the way
18. The Match Group
19. What kind of mobile dating app have you ever used?
20. Benchmarks On major mobile dating apps
21. Punch Line Made in Has web interface Since Parent Available Mobile Platform Has watch version Pricing Plan Dating App to Flirt, Chat and Meet Local Single Men and Women USA yes 1995 IAC iOS, Android, Windows Phone yes Freemium with monthly fee Love Your Imperfections. France yes 2001 IAC iOS, Android, Windows Phone yes Freemium with monthly fee Join the best free dating site on Earth. USA yes 2004 IAC iOS, Android yes Free with paid with paid feature such as A-List, Booster, Incognito Mode etc Any swipe can change your life. USA no 2012 IAC iOS, Android yes Free with a premium plan. Tinder Plus costs a monthly fee. Hommes-objets à câliner. (Au supermarché des rencontres, les femmes font de bonnes affaires) France yes 2008 iOS, Android, Windows Phone, Blackberry yes Free for woman, For men, package of 1/3/6 months. Find the people you’ve crossed paths with France no 2014 iOS, Android, Windows Phone No Free for woman, For men sending a Charm cost 1 credit.
22. Match.com * The first & the biggest * Total 13,500,000 Monthly visit [2]
25. Special Blend Mixer 6-Month Guarantee Find someone special in 6 months or get 6 months free
26. Meetic * No.1 in Europe * February 2009, acquired the European activities of Match.com, more than 30 million subscribers[3] * Acquired by IAC in 2013
28. Special Blend Shuffle Meetic Events Send out Flash
29. OkCupid * Founded by Harvard mathematicians * OKTrends reveals data based insights * Acquired by IAC's Match division in 2011 [4]
32. Special Blend Q&A based percentage matchmaking Multiple paid features Social Experiments (e.g. Love Is Blind Day)
36. Experiment: LOVE IS BLIND, OR SHOULD BE Source: http://blog.okcupid.com/index.php/we-experiment-on-human-beings/
37. Source: http://blog.okcupid.com/index.php/we-experiment-on-human-beings/ People responded to first messages 44% more often Conversations went deeper Contact details were exchanged more quickly
38. Experiment: LOVE IS BLIND, OR SHOULD BE Source: http://blog.okcupid.com/index.php/we-experiment-on-human-beings/
39. Tinder * The Golden Boy * Valued at $1.35 billion, based upon an estimate of $27 per user on an estimated user base of 50 million in July 2015[6]
44. Special Blend Swipe Moments Verified Celebrities Instagram Integration Common Connections & Interests Age-based Fee
45. Tinder Facts 8 billion match by June 2015 [7] Only 54% of Tinder users are single [8] Largest Age Groupe is 25-34 years old (45%), second largest is 16-24 (38%) [8]
46. AdopteUnMec * 653.000 French login to AdopteUnMec at least once in Novembre 2014 [9] * Controversially interesting
48. Special Blend Objectify men Reversed Role Disruptive Communication (Pop-up shop & TV Campaign)
51. Happn * The new comer
54. Special Blend Cross Path Range of 250m Display People’s Profession
56. Mobile Dating Apps in China * Sneak Peek
57. WeChat * IM App that does everything * See nearby people
58. MoMo * Location-based IM app * One-night stand app
59. TanTan * Loyal copycat of Tinder * Richer IM content
60. What will you do if you are about to build a dating app?
61. Common Features
62. Functional Location Based Service Instant Messaging Social Network Integration Algorithm Driven Matchmaking
63. UI/UX Swipe Photo-centric Design Thumbnail List
64. Hack the Dating site
65. How a Math Genius Hacked OkCupid to Find True Love * http://www.wired.com/2014/01/how-to-hack-okcupid/all/
66. Automating Tinder With Eigenfaces * Tinderbox on Github: https://github.com/crockpotveggies/tinderbox * Blog post: http://crockpotveggies.com/2015/02/09/automating-tinder-with-eigenfaces.html
67. Incomplete Conclusion
68. Current Situation * Male users far outnumber female users * Data Science + Big Data = Increase in Deal Flow * Data Science + Big Data != Love * Online dating service has come a long way but still has a long way to go
69. Another Online Dating App? * Fraud is inevitable * People are willing to pay * Against major player * Sophisticated search engine
70. “Internet has changed romance in the way it has changed so much else, and for the same reason.”
71. Thanks!
72. References: [1] http://www.datingsitesreviews.com/ [2] http://www.datingadvice.com/ [3] https://en.wikipedia.org/wiki/Meetic [4] https://en.wikipedia.org/wiki/OkCupid [5] http://oktrends.okcupid.com/ [6] https://en.wikipedia.org/wiki/Tinder_(app) [7] http://pagesix.com/2015/06/21/tinder-chief-boasts-apps-8-billion-matches/ [8] http://expandedramblings.com/index.php/tinder-statistics/ [9] http://www.capital.fr/a-la-une/actualites/non-adopteunmec-n-a-vraiment-pas-10- millions-de-membres-1014398