The Hard Task of Develop Products

What does it mean to be agile? Deliver faster, fix faster or to be more assertive? Each proposal has different consequences, but few people care about the development process of a product.
If you believe that agile methods can be more effective with a differentiated product development, and want to deliver this change, you should attend this lecture, we will discuss cases and techniques for product development.

Transcript

1. Hard task of develop Products
2. of 10 new 9 products fails
5. João M. D. Moura CEO & Founder at Gioco @joaomdmoura
6. 1 2 3
7. Create a product is Easy!
8. Why Develop Products?
9. Why Develop Products?
11. Introduction
12. Introduction Growth
13. Introduction Growth Maturity
14. Introduction Growth Maturity Decline
18. Introduction Growth Maturity Decline 1
19. Introduction Growth Maturity Decline Innovation 1
20. Introduction Growth Maturity Decline Innovation 1
25. Innovation generates emotion
26. Emotion + Dopamine
27. Innovation How to produce ?
28. Let’s ask our customers what they want
29. Let’s ask our customers what they want
31. If I asked my customers what they wanted, they would say it was a faster horse
32. If I asked my customers what they wanted, they would say it was a faster horse Henry Ford
34. Some people say, give customers what they want, this is not my case
35. Some people say, give customers what they want, this is not my case Steve Jobs
36. Observation 2
37. Observation raw material of Innovation
38. Observation It is not stalking your user raw material of Innovation
39. Observation It is not stalking your user but almost raw material of Innovation
44. Need not what they want
45. The people don’t want a quarter-inch drill, ! They need a quarter- inch hole.
46. JOBS to be DONE
47. JOBS to be DONE
48. JOBS to be DONE Clayton Christensen Professor and researcher at Harvard
49. many levels of Need Ativa Comum Contextual Qualificada Preciso de conexões socials Preciso de conexões Preciso conhecer pessoas no Meetup Preciso ir ao Agile Vale Meetup
51. Active I need more social connections
52. Active I need more social connections Common I need connections
53. Active I need more social connections Common I need connections Contextual I need to meet people at the Meetup
54. Active I need more social connections Common I need connections Contextual I need to meet people at the Meetup Qualified I need to go to Agile Vale Meetup
55. Business Value
57. Anything that increases the probability of people give you money
58. Metrics for the win!
60. If affects the business value, add a metric.
62. home page
63. home page sign up
64. home page sign up signed
65. home page sign up signed
66. home page sign up signed 1%
67. home page sign up signed 1%
68. home page sign up signed 1%
69. home page sign up signed 1% 20%
70. home page sign up signed 1% 20%
71. home page sign up signed 1% 5% 20%
72. home page sign up signed 1% 5% 20%
73. home page sign up signed 1% 5% 20%
75. The metrics that really impress you and your team are probably wrong
78. A productis not a product until sold, otherwise it’s just a piece at a museum.
79. A productis not a product until sold, otherwise it’s just a piece at a museum. Theodore Levitt
80. What the people like to talk about?
81. What the people like to talk about? Hint: it’s not your product
82. About themselves
83. About what they were able to achieve
84. What you want to they speak about
85. What you want to they speak about Hint: it’s your product
86. Give your customers what they need to achieve what they want
87. They still will talk about what they achieved.
88. But about how your product helped them to get there.
89. Review step by step
90. 1 innovation
91. 1 inovação 2 observation
92. 1 inovação 2 observação
93. 1 inovação 2 observação 3 metrics
94. If you don’t know where you are going, you will end up at another another place
95. João M. D. Moura CEO & Founder at Gioco @joaomdmoura gioco.pro