The Hard Task of Develop Products

98195776df79590269541395c699f816?s=47 João Moura
September 28, 2014

The Hard Task of Develop Products

What does it mean to be agile? Deliver faster, fix faster or to be more assertive? Each proposal has different consequences, but few people care about the development process of a product.
If you believe that agile methods can be more effective with a differentiated product development, and want to deliver this change, you should attend this lecture, we will discuss cases and techniques for product development.

98195776df79590269541395c699f816?s=128

João Moura

September 28, 2014
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Transcript

  1. Hard task of develop Products

  2. of 10 new 9 products fails

  3. None
  4. None
  5. João M. D. Moura CEO & Founder at Gioco @joaomdmoura

  6. 1 2 3

  7. Create a product is Easy!

  8. Why Develop Products?

  9. Why Develop Products?

  10. None
  11. Introduction

  12. Introduction Growth

  13. Introduction Growth Maturity

  14. Introduction Growth Maturity Decline

  15. None
  16. 1998

  17. 1998

  18. Introduction Growth Maturity Decline 1

  19. Introduction Growth Maturity Decline Innovation 1

  20. Introduction Growth Maturity Decline Innovation 1

  21. None
  22. None
  23. None
  24. None
  25. Innovation generates emotion

  26. Emotion + Dopamine

  27. Innovation How to produce ?

  28. Let’s ask our customers what they want

  29. Let’s ask our customers what they want

  30. None
  31. If I asked my customers what they wanted, they would

    say it was a faster horse
  32. If I asked my customers what they wanted, they would

    say it was a faster horse Henry Ford
  33. None
  34. Some people say, give customers what they want, this is

    not my case
  35. Some people say, give customers what they want, this is

    not my case Steve Jobs
  36. Observation 2

  37. Observation raw material of Innovation

  38. Observation It is not stalking your user raw material of

    Innovation
  39. Observation It is not stalking your user but almost raw

    material of Innovation
  40. None
  41. None
  42. None
  43. None
  44. Need not what they want

  45. The people don’t want a quarter-inch drill, ! They need

    a quarter- inch hole.
  46. JOBS to be DONE

  47. JOBS to be DONE

  48. JOBS to be DONE Clayton Christensen Professor and researcher at

    Harvard
  49. many levels of Need Ativa Comum Contextual Qualificada Preciso de

    conexões socials Preciso de conexões Preciso conhecer pessoas no Meetup Preciso ir ao Agile Vale Meetup
  50. None
  51. Active I need more social connections

  52. Active I need more social connections Common I need connections

  53. Active I need more social connections Common I need connections

    Contextual I need to meet people at the Meetup
  54. Active I need more social connections Common I need connections

    Contextual I need to meet people at the Meetup Qualified I need to go to Agile Vale Meetup
  55. Business Value

  56. None
  57. Anything that increases the probability of people give you money

  58. Metrics for the win!

  59. None
  60. If affects the business value, add a metric.

  61. None
  62. home page

  63. home page sign up

  64. home page sign up signed

  65. home page sign up signed

  66. home page sign up signed 1%

  67. home page sign up signed 1%

  68. home page sign up signed 1%

  69. home page sign up signed 1% 20%

  70. home page sign up signed 1% 20%

  71. home page sign up signed 1% 5% 20%

  72. home page sign up signed 1% 5% 20%

  73. home page sign up signed 1% 5% 20%

  74. None
  75. The metrics that really impress you and your team are

    probably wrong
  76. None
  77. None
  78. A productis not a product until sold, otherwise it’s just

    a piece at a museum.
  79. A productis not a product until sold, otherwise it’s just

    a piece at a museum. Theodore Levitt
  80. What the people like to talk about?

  81. What the people like to talk about? Hint: it’s not

    your product
  82. About themselves

  83. About what they were able to achieve

  84. What you want to they speak about

  85. What you want to they speak about Hint: it’s your

    product
  86. Give your customers what they need to achieve what they

    want
  87. They still will talk about what they achieved.

  88. But about how your product helped them to get there.

  89. Review step by step

  90. 1 innovation

  91. 1 inovação 2 observation

  92. 1 inovação 2 observação

  93. 1 inovação 2 observação 3 metrics

  94. If you don’t know where you are going, you will

    end up at another another place
  95. João M. D. Moura CEO & Founder at Gioco @joaomdmoura

    gioco.pro