Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Get off that chair – get digital!

Get off that chair – get digital!

Opening keynote at Booster Conferencee, Bergen, March 2013.

Trying to inspire developers and designers to bring the great Scandinavian design tradition heritage forward into the digital age.

Jonas Söderström

March 16, 2013
Tweet

More Decks by Jonas Söderström

Other Decks in Design

Transcript

  1. Booster 2013 @ Bergen
    Get off
    that chair
    – get
    digital!
    Jonas Söderström

    View full-size slide

  2. The next supermodel
    Why the world should look at the Nordic countries

    View full-size slide

  3. ” ...one of the region’s
    biggest weaknesses: ...

    View full-size slide

  4. ... its failure to bring
    together design and
    engineering, two of its
    core strengths.”

    View full-size slide

  5. Scandinavian
    design

    View full-size slide

  6. PH LAMP
    Designer: Poul Henningsen
    Year: 1924

    View full-size slide

  7. PERNILLA CHAIR
    Designer: Bruno Mathsson
    Year: 1945

    View full-size slide

  8. Peter Guthrie / Wikimedia
    Commons

    View full-size slide

  9. X-FRAME GLASS TOP TABLE
    Designer: Tapio Wirkkala
    Year: 1958

    View full-size slide

  10. Simplicity,
    minimalism and
    functionality.

    View full-size slide

  11. PANTON CHAIR
    Designer: Verner Panton
    Year: 1960
    Erling Mandelmann / photo©ErlingMandelmann.ch / CC-BY-SA-3.0

    View full-size slide

  12. BLUE FIRE
    Designer: Hertha Bengtsson
    Year: 1951

    View full-size slide

  13. TULIP CHAIR
    Designer: Eero Saarinen
    Year: 1956

    View full-size slide

  14. Simplicity,
    minimalism and
    functionality.

    View full-size slide

  15. What are Scandinavian
    designers doing
    today?

    View full-size slide

  16. Nominated 2012
    were ...

    View full-size slide

  17. ... a logotype, a lamp, a can of paint, a collection of
    trays, a syntheziser, chairs, another chair, kitchen
    ware, another chair, an air cleaner, labels for beer
    bottles, a wheelchair, tiles, a lamp, a boat, another
    chair, vases, shoes, a stretcher, a bike helmet,
    a backpack, a stove, a bookcase, a rug, a braille
    printer, wheel chair, heat pump, a third world toilet,
    flower pot, another lamp, another logotype ...
    and a can of herring.

    View full-size slide

  18. ”a card reader
    with an app”
    iZettle

    View full-size slide

  19. an app
    (with a card reader)
    iZettle

    View full-size slide

  20. So where are the
    digital products?

    View full-size slide

  21. BLUE FIRE
    Designer: Hertha Bengtsson
    Year: 1960

    View full-size slide

  22. democratic
    design ideals

    View full-size slide

  23. beautiful and functional
    everyday objects
    should not only be
    available to the wealthy,
    but to all

    View full-size slide

  24. in today’s digital world
    we are the
    digitally wealthy

    View full-size slide

  25. Enterprise
    software sucks

    View full-size slide

  26. Every day,
    hundreds of
    millions of people
    go to work and

    View full-size slide

  27. hate the piece of
    shit software they
    have to use to
    perform their jobs.
    Singapore-based entrepreneur Yongfook

    View full-size slide

  28. There is too much startup focus on
    B2C. Everyone wants to be the next
    whiz-bang app that gets acquired by
    Google for $50 million.
    As a startup, your primary goal is to
    survive. How long until you break
    even? B2C makes money at scale and
    through experimenting with
    different business models - it's not for
    the faint-hearted or the low-of-funds.
    ’’

    View full-size slide

  29. Your payday will come much sooner
    and more predictably if you focus on
    xing one of the in nite problems
    that businesses have.
    Big, medium, small companies -
    take your pick.
    They are all riddled with
    problems to solve.
    yongfook.com/enterprise
    ’’

    View full-size slide

  30. 1 2 3 4
    Next >
    Address Delivery Pay Confirm

    View full-size slide

  31. Pay an invoice

    View full-size slide

  32. Problems with IT @ work
    3400 Manpower/Kairos Future 2012
    M T W T F

    View full-size slide

  33. Picture: Maria Ålbrant

    View full-size slide

  34. STUPID BLOODY SYSTEM
    Jonas Söderström

    View full-size slide

  35. © Jan Gulliksen, Bengt Göransson och Åsa Cajander
    15 years

    View full-size slide

  36. Don’t dream of
    this Enterprise –

    View full-size slide

  37. Scandinavia could
    become
    a world champion
    in digital design

    View full-size slide

  38. design
    Peter Guthrie / Flickr
    LAMINO CHAIR
    Designer: Yngve Ekstörm
    Year: 1956

    View full-size slide

  39. design
    functional
    debeer.jonathan / Flickr

    View full-size slide

  40. design
    functional
    ergonomics

    View full-size slide

  41. design
    functional
    ergonomics
    IT

    View full-size slide

  42. Scandinavia
    could become
    world champion
    in digital design

    View full-size slide

  43. ...and anyway,
    sitting is deadly...

    View full-size slide

  44. ...so get off
    that chair
    – let the
    conference
    begin!

    View full-size slide

  45. Thanks!
    Mail:
    [email protected]
    Twitter:
    @Jonas_Blind_Hen
    Site:
    javlaskitsystem.se (SWE)
    stupidsystem.org (ENG)
    Speakerdeck:
    Jonas Söderström
    Pelle Sten / Flickr

    View full-size slide