Get off that chair – get digital!

Opening keynote at Booster Conferencee, Bergen, March 2013.

Trying to inspire developers and designers to bring the great Scandinavian design tradition heritage forward into the digital age.

Transcript

1. Booster 2013 @ Bergen Get off that chair – get digital! Jonas Söderström
2. The next supermodel Why the world should look at the Nordic countries
3. ” ...one of the region’s biggest weaknesses: ...
4. ... its failure to bring together design and engineering, two of its core strengths.”
5. ?
6. Scandinavian design
7. PH LAMP Designer: Poul Henningsen Year: 1924
8. PERNILLA CHAIR Designer: Bruno Mathsson Year: 1945
9. Peter Guthrie / Wikimedia Commons
10. X-FRAME GLASS TOP TABLE Designer: Tapio Wirkkala Year: 1958
11. Simplicity, minimalism and functionality.
12. PANTON CHAIR Designer: Verner Panton Year: 1960 Erling Mandelmann / photo©ErlingMandelmann.ch / CC-BY-SA-3.0
13. BLUE FIRE Designer: Hertha Bengtsson Year: 1951
14. TULIP CHAIR Designer: Eero Saarinen Year: 1956
19. Simplicity, minimalism and functionality.
21. What are Scandinavian designers doing today?
22. Design S
23. Nominated 2012 were ...
24. 5 3
28. ... a logotype, a lamp, a can of paint, a collection of trays, a syntheziser, chairs, another chair, kitchen ware, another chair, an air cleaner, labels for beer bottles, a wheelchair, tiles, a lamp, a boat, another chair, vases, shoes, a stretcher, a bike helmet, a backpack, a stove, a bookcase, a rug, a braille printer, wheel chair, heat pump, a third world toilet, flower pot, another lamp, another logotype ... and a can of herring.
30. ”a card reader with an app” iZettle
31. an app (with a card reader) iZettle
32. So where are the digital products?
33. BLUE FIRE Designer: Hertha Bengtsson Year: 1960
34. democratic design ideals
35. beautiful and functional everyday objects should not only be available to the wealthy, but to all
36. in today’s digital world we are the digitally wealthy
37. Enterprise software sucks
38. Every day, hundreds of millions of people go to work and
39. hate the piece of shit software they have to use to perform their jobs. Singapore-based entrepreneur Yongfook
40. There is too much startup focus on B2C. Everyone wants to be the next whiz-bang app that gets acquired by Google for $50 million. As a startup, your primary goal is to survive. How long until you break even? B2C makes money at scale and through experimenting with different business models - it's not for the faint-hearted or the low-of-funds. ’’
41. Your payday will come much sooner and more predictably if you focus on xing one of the in nite problems that businesses have. Big, medium, small companies - take your pick. They are all riddled with problems to solve. yongfook.com/enterprise ’’
42. 1/3
43. 1 2 3 4 Next > Address Delivery Pay Confirm
44. Pay an invoice
45. Problems with IT @ work 3400 Manpower/Kairos Future 2012 M T W T F
46. Picture: Maria Ålbrant
47. STUPID BLOODY SYSTEM Jonas Söderström
48. © Jan Gulliksen, Bengt Göransson och Åsa Cajander 15 years
49. Don’t dream of this Enterprise –
50. FIX THIS
51. Scandinavia could become a world champion in digital design
52. design Peter Guthrie / Flickr LAMINO CHAIR Designer: Yngve Ekstörm Year: 1956
53. design functional debeer.jonathan / Flickr
54. design functional ergonomics
55. design functional ergonomics IT
56. Scandinavia could become world champion in digital design
57. ...and anyway, sitting is deadly...
59. ...so get off that chair – let the conference begin!
60. Thanks! Mail: jonas@kornet.nu Twitter: @Jonas_Blind_Hen Site: javlaskitsystem.se (SWE) stupidsystem.org (ENG) Speakerdeck: Jonas Söderström Pelle Sten / Flickr